- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.06 | -25.0 | -33.33 | 0.06 | -14.29 | -25.0 | 0.1 | -33.33 | -16.67 | 0 | 0 | 0 | 100.00 | 14.29 | 12.5 | 166.67 | -11.11 | 25.0 | 0.00 | 0 | 0 | 45 | 0.0 | 0.0 |
| 23Q3 (19) | 0.08 | 33.33 | -38.46 | 0.07 | 133.33 | -22.22 | 0.15 | 87.5 | 25.0 | 0 | 0 | 0 | 87.50 | 75.0 | 26.39 | 187.50 | 40.63 | 103.12 | 0.00 | 0 | 0 | 45 | 0.0 | -13.46 |
| 23Q2 (18) | 0.06 | -40.0 | -90.77 | 0.03 | -57.14 | -92.5 | 0.08 | -33.33 | -27.27 | 0 | 0 | 0 | 50.00 | -28.57 | -18.75 | 133.33 | 11.11 | 687.88 | 0.00 | 0 | 0 | 45 | 0.0 | -13.46 |
| 23Q1 (17) | 0.1 | 11.11 | -62.96 | 0.07 | -12.5 | -56.25 | 0.12 | 0.0 | 9.09 | 0 | 0 | 0 | 70.00 | -21.25 | 18.12 | 120.00 | -10.0 | 194.55 | 0.00 | 0 | 0 | 45 | 0.0 | -13.46 |
| 22Q4 (16) | 0.09 | -30.77 | -35.71 | 0.08 | -11.11 | -11.11 | 0.12 | 0.0 | 9.09 | 0 | 0 | 0 | 88.89 | 28.4 | 38.27 | 133.33 | 44.44 | 69.7 | 0.00 | 0 | 0 | 45 | -13.46 | -13.46 |
| 22Q3 (15) | 0.13 | -80.0 | 44.44 | 0.09 | -77.5 | 50.0 | 0.12 | 9.09 | 20.0 | 0 | 0 | 0 | 69.23 | 12.5 | 3.85 | 92.31 | 445.45 | -16.92 | 0.00 | 0 | 0 | 52 | 0.0 | -7.14 |
| 22Q2 (14) | 0.65 | 140.74 | 622.22 | 0.4 | 150.0 | 566.67 | 0.11 | 0.0 | 10.0 | 0 | 0 | 0 | 61.54 | 3.85 | -7.69 | 16.92 | -58.46 | -84.77 | 0.00 | 0 | 0 | 52 | 0.0 | -7.14 |
| 22Q1 (13) | 0.27 | 92.86 | 170.0 | 0.16 | 77.78 | 166.67 | 0.11 | 0.0 | 0.0 | 0 | 0 | 0 | 59.26 | -7.82 | -1.23 | 40.74 | -48.15 | -62.96 | 0.00 | 0 | 0 | 52 | 0.0 | -7.14 |
| 21Q4 (12) | 0.14 | 55.56 | 27.27 | 0.09 | 50.0 | 50.0 | 0.11 | 10.0 | 0.0 | 0 | 0 | 0 | 64.29 | -3.57 | 17.86 | 78.57 | -29.29 | -21.43 | 0.00 | 0 | 0 | 52 | -7.14 | -7.14 |
| 21Q3 (11) | 0.09 | 0.0 | -40.0 | 0.06 | 0.0 | -25.0 | 0.1 | 0.0 | -9.09 | 0 | 0 | 0 | 66.67 | 0.0 | 25.0 | 111.11 | 0.0 | 51.52 | 0.00 | 0 | 0 | 56 | 0.0 | -56.25 |
| 21Q2 (10) | 0.09 | -10.0 | -52.63 | 0.06 | 0.0 | -50.0 | 0.1 | -9.09 | 11.11 | 0 | 0 | 100.0 | 66.67 | 11.11 | 5.56 | 111.11 | 1.01 | 134.57 | 0.00 | 0 | 100.0 | 56 | 0.0 | -56.25 |
| 21Q1 (9) | 0.1 | -9.09 | -77.78 | 0.06 | 0.0 | -33.33 | 0.11 | 0.0 | -38.89 | 0 | 0 | -100.0 | 60.00 | 10.0 | 200.0 | 110.00 | 10.0 | 175.0 | 0.00 | 0 | -100.0 | 56 | 0.0 | -54.1 |
| 20Q4 (8) | 0.11 | -26.67 | -80.7 | 0.06 | -25.0 | -78.57 | 0.11 | 0.0 | -26.67 | 0 | 0 | -100.0 | 54.55 | 2.27 | 11.04 | 100.00 | 36.36 | 280.0 | 0.00 | 0 | -100.0 | 56 | -56.25 | -54.1 |
| 20Q3 (7) | 0.15 | -21.05 | -78.57 | 0.08 | -33.33 | -55.56 | 0.11 | 22.22 | -38.89 | 0 | 100.0 | -100.0 | 53.33 | -15.56 | 107.41 | 73.33 | 54.81 | 185.19 | 0.00 | 100.0 | -100.0 | 128 | 0.0 | 4.92 |
| 20Q2 (6) | 0.19 | -57.78 | -80.61 | 0.12 | 33.33 | -70.0 | 0.09 | -50.0 | -52.63 | -0.1 | -200.0 | -242.86 | 63.16 | 215.79 | 54.74 | 47.37 | 18.42 | 144.32 | -52.63 | -336.84 | -836.84 | 128 | 4.92 | 4.92 |
| 20Q1 (5) | 0.45 | -21.05 | -60.18 | 0.09 | -67.86 | -67.86 | 0.18 | 20.0 | -10.0 | 0.1 | 11.11 | 100.0 | 20.00 | -59.29 | -19.29 | 40.00 | 52.0 | 126.0 | 22.22 | 40.74 | 402.22 | 122 | 0.0 | 0.0 |
| 19Q4 (4) | 0.57 | -18.57 | 0.0 | 0.28 | 55.56 | 0.0 | 0.15 | -16.67 | 0.0 | 0.09 | 0.0 | 0.0 | 49.12 | 91.03 | 0.0 | 26.32 | 2.34 | 0.0 | 15.79 | 22.81 | 0.0 | 122 | 0.0 | 0.0 |
| 19Q3 (3) | 0.7 | -28.57 | 0.0 | 0.18 | -55.0 | 0.0 | 0.18 | -5.26 | 0.0 | 0.09 | 28.57 | 0.0 | 25.71 | -37.0 | 0.0 | 25.71 | 32.63 | 0.0 | 12.86 | 80.0 | 0.0 | 122 | 0.0 | 0.0 |
| 19Q2 (2) | 0.98 | -13.27 | 0.0 | 0.4 | 42.86 | 0.0 | 0.19 | -5.0 | 0.0 | 0.07 | 40.0 | 0.0 | 40.82 | 64.72 | 0.0 | 19.39 | 9.54 | 0.0 | 7.14 | 61.43 | 0.0 | 122 | 0.0 | 0.0 |
| 19Q1 (1) | 1.13 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 24.78 | 0.0 | 0.0 | 17.70 | 0.0 | 0.0 | 4.42 | 0.0 | 0.0 | 122 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.3 | -73.68 | 0.22 | -69.86 | 0.46 | 0.0 | 0 | 0 | 73.33 | 14.52 | 153.33 | 280.0 | 0.00 | 0 | 45 | 0.0 |
| 2022 (9) | 1.14 | 171.43 | 0.73 | 170.37 | 0.46 | 12.2 | 0 | 0 | 64.04 | -0.39 | 40.35 | -58.66 | 0.00 | 0 | 45 | -13.46 |
| 2021 (8) | 0.42 | -50.0 | 0.27 | -15.62 | 0.41 | -6.82 | 0 | 0 | 64.29 | 68.75 | 97.62 | 86.36 | 0.00 | 0 | 52 | -7.14 |
| 2020 (7) | 0.84 | -75.15 | 0.32 | -71.93 | 0.44 | -38.89 | 0 | 0 | 38.10 | 12.95 | 52.38 | 145.9 | 0.00 | 0 | 56 | -56.25 |
| 2019 (6) | 3.38 | -17.56 | 1.14 | 52.0 | 0.72 | 28.57 | 0.29 | 1350.0 | 33.73 | 84.38 | 21.30 | 55.96 | 8.58 | 1658.88 | 128 | 4.92 |
| 2018 (5) | 4.1 | 9.04 | 0.75 | 15.38 | 0.56 | 19.15 | 0.02 | 0 | 18.29 | 5.82 | 13.66 | 9.27 | 0.49 | 0 | 122 | 12.96 |
| 2017 (4) | 3.76 | -7.39 | 0.65 | -23.53 | 0.47 | -6.0 | 0 | 0 | 17.29 | -17.43 | 12.50 | 1.5 | 0.00 | 0 | 108 | -40.0 |
| 2016 (3) | 4.06 | -12.88 | 0.85 | -33.07 | 0.5 | -39.76 | 0 | 0 | 20.94 | -23.18 | 12.32 | -30.86 | 0.00 | 0 | 180 | 0.0 |
| 2015 (2) | 4.66 | -44.32 | 1.27 | -28.65 | 0.83 | 0.0 | 0 | 0 | 27.25 | 28.15 | 17.81 | 79.61 | 0.00 | 0 | 180 | 0.0 |
| 2014 (1) | 8.37 | -9.22 | 1.78 | -8.25 | 0.83 | 0.0 | 0 | 0 | 21.27 | 0 | 9.92 | 0 | 0.00 | 0 | 180 | 0.0 |
