- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 2.31 | 12.14 | 62.68 | 0.06 | 0.0 | 0.0 | 0.14 | -30.0 | 40.0 | 0.04 | 0.0 | 0.0 | 2.60 | -10.82 | -38.53 | 6.06 | -37.58 | -13.94 | 1.73 | -10.82 | -38.53 | 0 | 0 | 0 |
23Q3 (19) | 2.06 | 70.25 | 83.93 | 0.06 | 0.0 | 20.0 | 0.2 | 66.67 | 25.0 | 0.04 | 0.0 | 0.0 | 2.91 | -41.26 | -34.76 | 9.71 | -2.1 | -32.04 | 1.94 | -41.26 | -45.63 | 0 | 0 | 0 |
23Q2 (18) | 1.21 | -24.84 | 4.31 | 0.06 | 20.0 | 20.0 | 0.12 | 0.0 | 9.09 | 0.04 | 0.0 | -20.0 | 4.96 | 59.67 | 15.04 | 9.92 | 33.06 | 4.58 | 3.31 | 33.06 | -23.31 | 0 | 0 | 0 |
23Q1 (17) | 1.61 | 13.38 | 28.8 | 0.05 | -16.67 | 0.0 | 0.12 | 20.0 | -14.29 | 0.04 | 0.0 | -20.0 | 3.11 | -26.5 | -22.36 | 7.45 | 5.84 | -33.45 | 2.48 | -11.8 | -37.89 | 0 | 0 | 0 |
22Q4 (16) | 1.42 | 26.79 | 14.52 | 0.06 | 20.0 | 0.0 | 0.1 | -37.5 | -33.33 | 0.04 | 0.0 | -20.0 | 4.23 | -5.35 | -12.68 | 7.04 | -50.7 | -41.78 | 2.82 | -21.13 | -30.14 | 0 | 0 | 0 |
22Q3 (15) | 1.12 | -3.45 | -37.43 | 0.05 | 0.0 | -16.67 | 0.16 | 45.45 | 33.33 | 0.04 | -20.0 | -33.33 | 4.46 | 3.57 | 33.18 | 14.29 | 50.65 | 113.1 | 3.57 | -17.14 | 6.55 | 0 | 0 | 0 |
22Q2 (14) | 1.16 | -7.2 | -33.33 | 0.05 | 0.0 | -16.67 | 0.11 | -21.43 | -8.33 | 0.05 | 0.0 | 0.0 | 4.31 | 7.76 | 25.0 | 9.48 | -15.33 | 37.5 | 4.31 | 7.76 | 50.0 | 0 | 0 | 0 |
22Q1 (13) | 1.25 | 0.81 | -36.55 | 0.05 | -16.67 | -37.5 | 0.14 | -6.67 | 16.67 | 0.05 | 0.0 | 0.0 | 4.00 | -17.33 | -1.5 | 11.20 | -7.41 | 83.87 | 4.00 | -0.8 | 57.6 | 0 | 0 | 0 |
21Q4 (12) | 1.24 | -30.73 | -36.73 | 0.06 | 0.0 | -33.33 | 0.15 | 25.0 | 7.14 | 0.05 | -16.67 | 25.0 | 4.84 | 44.35 | 5.38 | 12.10 | 80.44 | 69.35 | 4.03 | 20.3 | 97.58 | 0 | 0 | 0 |
21Q3 (11) | 1.79 | 2.87 | 3.47 | 0.06 | 0.0 | 50.0 | 0.12 | 0.0 | -7.69 | 0.06 | 20.0 | 20.0 | 3.35 | -2.79 | 44.97 | 6.70 | -2.79 | -10.79 | 3.35 | 16.65 | 15.98 | 0 | 0 | 0 |
21Q2 (10) | 1.74 | -11.68 | 6.1 | 0.06 | -25.0 | -33.33 | 0.12 | 0.0 | 20.0 | 0.05 | 0.0 | 0.0 | 3.45 | -15.09 | -37.16 | 6.90 | 13.22 | 13.1 | 2.87 | 13.22 | -5.75 | 0 | 0 | 0 |
21Q1 (9) | 1.97 | 0.51 | 33.11 | 0.08 | -11.11 | 0.0 | 0.12 | -14.29 | 0.0 | 0.05 | 25.0 | 0.0 | 4.06 | -11.56 | -24.87 | 6.09 | -14.72 | -24.87 | 2.54 | 24.37 | -24.87 | 0 | 0 | 0 |
20Q4 (8) | 1.96 | 13.29 | 11.36 | 0.09 | 125.0 | -18.18 | 0.14 | 7.69 | 27.27 | 0.04 | -20.0 | 0.0 | 4.59 | 98.6 | -26.53 | 7.14 | -4.95 | 14.29 | 2.04 | -29.39 | -10.2 | 0 | 0 | 0 |
20Q3 (7) | 1.73 | 5.49 | -3.89 | 0.04 | -55.56 | -50.0 | 0.13 | 30.0 | 30.0 | 0.05 | 0.0 | 0.0 | 2.31 | -57.87 | -47.98 | 7.51 | 23.24 | 35.26 | 2.89 | -5.2 | 4.05 | 0 | 0 | 0 |
20Q2 (6) | 1.64 | 10.81 | -18.41 | 0.09 | 12.5 | 28.57 | 0.1 | -16.67 | -41.18 | 0.05 | 0.0 | 25.0 | 5.49 | 1.52 | 57.58 | 6.10 | -24.8 | -27.91 | 3.05 | -9.76 | 53.2 | 0 | 0 | 0 |
20Q1 (5) | 1.48 | -15.91 | -33.93 | 0.08 | -27.27 | -11.11 | 0.12 | 9.09 | -7.69 | 0.05 | 25.0 | 25.0 | 5.41 | -13.51 | 34.53 | 8.11 | 29.73 | 39.71 | 3.38 | 48.65 | 89.19 | 0 | 0 | 0 |
19Q4 (4) | 1.76 | -2.22 | 0.0 | 0.11 | 37.5 | 0.0 | 0.11 | 10.0 | 0.0 | 0.04 | -20.0 | 0.0 | 6.25 | 40.62 | 0.0 | 6.25 | 12.5 | 0.0 | 2.27 | -18.18 | 0.0 | 0 | 0 | 0.0 |
19Q3 (3) | 1.8 | -10.45 | 0.0 | 0.08 | 14.29 | 0.0 | 0.1 | -41.18 | 0.0 | 0.05 | 25.0 | 0.0 | 4.44 | 27.62 | 0.0 | 5.56 | -34.31 | 0.0 | 2.78 | 39.58 | 0.0 | 0 | 0 | 0.0 |
19Q2 (2) | 2.01 | -10.27 | 0.0 | 0.07 | -22.22 | 0.0 | 0.17 | 30.77 | 0.0 | 0.04 | 0.0 | 0.0 | 3.48 | -13.32 | 0.0 | 8.46 | 45.73 | 0.0 | 1.99 | 11.44 | 0.0 | 0 | 0 | 0.0 |
19Q1 (1) | 2.24 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 4.02 | 0.0 | 0.0 | 5.80 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 7.19 | 45.25 | 0.23 | 4.55 | 0.57 | 9.62 | 0.16 | -11.11 | 3.20 | -28.03 | 7.93 | -24.53 | 2.23 | -38.8 | 0 | 0 |
2022 (9) | 4.95 | -26.45 | 0.22 | -15.38 | 0.52 | 0.0 | 0.18 | -14.29 | 4.44 | 15.04 | 10.51 | 35.96 | 3.64 | 16.54 | 0 | 0 |
2021 (8) | 6.73 | -1.17 | 0.26 | -13.33 | 0.52 | 6.12 | 0.21 | 10.53 | 3.86 | -12.3 | 7.73 | 7.38 | 3.12 | 11.84 | 0 | 0 |
2020 (7) | 6.81 | -12.69 | 0.3 | -11.76 | 0.49 | -5.77 | 0.19 | 5.56 | 4.41 | 1.06 | 7.20 | 7.93 | 2.79 | 20.9 | 0 | 0 |
2019 (6) | 7.8 | -27.91 | 0.34 | 21.43 | 0.52 | -24.64 | 0.18 | 0.0 | 4.36 | 68.44 | 6.67 | 4.54 | 2.31 | 38.72 | 0 | 0 |
2018 (5) | 10.82 | -18.59 | 0.28 | 3.7 | 0.69 | 4.55 | 0.18 | -5.26 | 2.59 | 27.38 | 6.38 | 28.41 | 1.66 | 16.36 | 0 | 0 |
2017 (4) | 13.29 | -15.4 | 0.27 | -22.86 | 0.66 | -21.43 | 0.19 | 0.0 | 2.03 | -8.81 | 4.97 | -7.12 | 1.43 | 18.21 | 0 | 0 |
2016 (3) | 15.71 | -1.69 | 0.35 | 9.38 | 0.84 | -3.45 | 0.19 | -5.0 | 2.23 | 11.25 | 5.35 | -1.79 | 1.21 | -3.37 | 499 | 0.0 |
2015 (2) | 15.98 | -7.95 | 0.32 | 3.23 | 0.87 | 8.75 | 0.2 | -4.76 | 2.00 | 12.14 | 5.44 | 18.14 | 1.25 | 3.46 | 499 | 0.0 |
2014 (1) | 17.36 | -5.19 | 0.31 | -3.12 | 0.8 | 3.9 | 0.21 | -12.5 | 1.79 | 0 | 4.61 | 0 | 1.21 | 0 | 499 | 0.0 |