玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.3112.1462.680.060.00.00.14-30.040.00.040.00.02.60-10.82-38.536.06-37.58-13.941.73-10.82-38.53000
23Q3 (19)2.0670.2583.930.060.020.00.266.6725.00.040.00.02.91-41.26-34.769.71-2.1-32.041.94-41.26-45.63000
23Q2 (18)1.21-24.844.310.0620.020.00.120.09.090.040.0-20.04.9659.6715.049.9233.064.583.3133.06-23.31000
23Q1 (17)1.6113.3828.80.05-16.670.00.1220.0-14.290.040.0-20.03.11-26.5-22.367.455.84-33.452.48-11.8-37.89000
22Q4 (16)1.4226.7914.520.0620.00.00.1-37.5-33.330.040.0-20.04.23-5.35-12.687.04-50.7-41.782.82-21.13-30.14000
22Q3 (15)1.12-3.45-37.430.050.0-16.670.1645.4533.330.04-20.0-33.334.463.5733.1814.2950.65113.13.57-17.146.55000
22Q2 (14)1.16-7.2-33.330.050.0-16.670.11-21.43-8.330.050.00.04.317.7625.09.48-15.3337.54.317.7650.0000
22Q1 (13)1.250.81-36.550.05-16.67-37.50.14-6.6716.670.050.00.04.00-17.33-1.511.20-7.4183.874.00-0.857.6000
21Q4 (12)1.24-30.73-36.730.060.0-33.330.1525.07.140.05-16.6725.04.8444.355.3812.1080.4469.354.0320.397.58000
21Q3 (11)1.792.873.470.060.050.00.120.0-7.690.0620.020.03.35-2.7944.976.70-2.79-10.793.3516.6515.98000
21Q2 (10)1.74-11.686.10.06-25.0-33.330.120.020.00.050.00.03.45-15.09-37.166.9013.2213.12.8713.22-5.75000
21Q1 (9)1.970.5133.110.08-11.110.00.12-14.290.00.0525.00.04.06-11.56-24.876.09-14.72-24.872.5424.37-24.87000
20Q4 (8)1.9613.2911.360.09125.0-18.180.147.6927.270.04-20.00.04.5998.6-26.537.14-4.9514.292.04-29.39-10.2000
20Q3 (7)1.735.49-3.890.04-55.56-50.00.1330.030.00.050.00.02.31-57.87-47.987.5123.2435.262.89-5.24.05000
20Q2 (6)1.6410.81-18.410.0912.528.570.1-16.67-41.180.050.025.05.491.5257.586.10-24.8-27.913.05-9.7653.2000
20Q1 (5)1.48-15.91-33.930.08-27.27-11.110.129.09-7.690.0525.025.05.41-13.5134.538.1129.7339.713.3848.6589.19000
19Q4 (4)1.76-2.220.00.1137.50.00.1110.00.00.04-20.00.06.2540.620.06.2512.50.02.27-18.180.0000.0
19Q3 (3)1.8-10.450.00.0814.290.00.1-41.180.00.0525.00.04.4427.620.05.56-34.310.02.7839.580.0000.0
19Q2 (2)2.01-10.270.00.07-22.220.00.1730.770.00.040.00.03.48-13.320.08.4645.730.01.9911.440.0000.0
19Q1 (1)2.240.00.00.090.00.00.130.00.00.040.00.04.020.00.05.800.00.01.790.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.1945.250.234.550.579.620.16-11.113.20-28.037.93-24.532.23-38.800
2022 (9)4.95-26.450.22-15.380.520.00.18-14.294.4415.0410.5135.963.6416.5400
2021 (8)6.73-1.170.26-13.330.526.120.2110.533.86-12.37.737.383.1211.8400
2020 (7)6.81-12.690.3-11.760.49-5.770.195.564.411.067.207.932.7920.900
2019 (6)7.8-27.910.3421.430.52-24.640.180.04.3668.446.674.542.3138.7200
2018 (5)10.82-18.590.283.70.694.550.18-5.262.5927.386.3828.411.6616.3600
2017 (4)13.29-15.40.27-22.860.66-21.430.190.02.03-8.814.97-7.121.4318.2100
2016 (3)15.71-1.690.359.380.84-3.450.19-5.02.2311.255.35-1.791.21-3.374990.0
2015 (2)15.98-7.950.323.230.878.750.2-4.762.0012.145.4418.141.253.464990.0
2014 (1)17.36-5.190.31-3.120.83.90.21-12.51.7904.6101.2104990.0

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