玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.380.63.7119.4148.1798.0613.85256.67-53.1110.18169.54-60.111.52174.88-57.181.00184.75-54.950.0912.50.025.58776.03-37.9166.091.994.0139.88194.51320.98-39.88-116.08-159.7318.68-21.25-24.53
23Q3 (19)43.12-6.011.3113.10-9.6630.22-8.84-196.3-118.41-14.64-373.13-133.46-2.03-378.08-132.69-1.18-356.52-130.810.080.0-11.112.92-85.44-95.1464.800.544.36-148.00-193.67-806.95248.00527.59213.6723.72-10.19-2.79
23Q2 (18)45.873.832.0414.500.691833.339.18433.82348.785.36172.83190.390.73182.95202.820.46195.83212.20.0814.2914.2920.0679.7586.7864.453.38-2.16158.00130.66916.33-58.00-109.42-148.5926.416.49-7.11
23Q1 (17)44.195.6444.5114.4046.94337.62-2.75-109.3194.82-7.36-128.8486.47-0.88-124.7985.71-0.48-121.6287.560.07-22.220.011.16-72.91128.9462.34-1.95.04-515.38-1651.06-4576.77615.38821.62593.6824.800.2-7.98
22Q4 (16)41.837.9840.569.80-2.581052.9429.54-38.48218.4925.52-41.68192.263.55-42.83210.942.22-42.04210.450.090.028.5741.20-31.4473.8763.552.359.4433.2358.721022.0766.77-15.55-35.2724.751.437.7
22Q3 (15)38.7411.5121.4810.061241.33240.1148.021401.36178.4443.76837.94169.366.21974.65213.533.831034.15210.370.0928.5750.060.06459.22239.0662.09-5.7410.3820.93208.1676.6979.07-33.76-10.5524.40-14.18-18.67
22Q2 (14)34.7413.68.360.75112.38110.87-3.6993.05-104.42-5.9389.1-107.12-0.7188.47-107.7-0.4189.38-107.270.070.00.010.74127.85-89.1765.8710.9917.12-19.35-268.12-134.63119.3534.5410.1128.435.49-21.62
22Q1 (13)30.582.761.59-6.06-812.9435.33-53.08-112.92-137.58-54.41-96.71-138.7-6.16-92.5-136.09-3.86-92.04-141.370.070.00.0-38.56-249.91-124.3259.352.2-22.1111.51419.47273.5288.71-14.0-16.8126.9517.28-24.87
21Q4 (12)29.76-6.68-6.80.85111.84-93.53-24.9359.28-70.64-27.6656.16-54.53-3.2041.5-18.52-2.0142.07-48.890.0716.67-12.5-11.0274.48-3078.3858.073.24-38.62-3.60-130.4195.99103.1516.7-45.922.98-23.453.4
21Q3 (11)31.89-0.534.28-7.18-4.06-406.84-61.22-173.26-625.04-63.09-175.72-738.56-5.47-159.33-467.11-3.47-161.52-523.170.06-14.29-25.0-43.19-143.56-262.9856.250.02-38.7611.85243.64-40.7688.39-18.4610.4930.00-17.2911.73
21Q2 (10)32.066.511.39-6.9026.36-10.9383.57-40.8431.3683.32-40.7427.69.22-45.99-11.05.64-39.5510.590.070.0-12.599.15-37.4726.0256.24-26.19-41.8-8.25-24.3315.66108.391.65-1.2636.271.120
21Q1 (9)30.10-5.735.99-9.37-171.36-28.18141.251066.8902.56140.61885.53872.1617.07732.22739.339.33791.11904.310.07-12.50.0158.5642754.05076.20-19.45-33.77-6.6392.61-116.17106.63-44.0883.4735.87139.4519.69
20Q4 (8)31.934.414.8613.13461.11120.3-14.61-225.37.3-17.90-281.17-55.52-2.70-281.21-46.74-1.35-264.63-60.710.080.00.00.37-98.6129.694.602.99-18.14-89.83-549.15-138.16190.68138.3538.4514.98-44.210
20Q3 (7)30.58-3.29-16.42.34137.62-81.3811.66-81.67-50.769.88-84.87-51.831.49-85.62-58.950.82-83.92-55.430.080.0-11.1126.50-66.32-28.5591.85-4.96-11.5420.00304.49-62.2280.00-27.1370.026.8504.8
20Q2 (6)31.6211.346.25-6.2214.91-79.2563.62461.48421.1565.30458.59389.1910.36488.01445.335.10539.66459.150.0814.2914.2978.6802558.7596.64-16.01-9.6-9.78-123.84-154.96109.7888.8933.550.00-100.0-100.0
20Q1 (5)28.40-6.7332.77-7.31-222.6550.77-17.60-11.68-2807.69-18.21-58.21-943.06-2.67-45.11-961.29-1.16-38.1-604.350.07-12.50.00.00100.0-100.0115.06-0.4416.9741.03208.77101.6958.12-57.8-97.729.970-2.5
19Q4 (4)30.45-16.760.05.96-52.590.0-15.76-166.550.0-11.51-156.120.0-1.84-150.690.0-0.84-145.650.00.08-11.110.0-1.25-103.370.0115.5711.310.0-37.72-171.250.0137.72192.650.00.00-100.00.0
19Q3 (3)36.5822.920.012.57462.250.023.68219.540.020.51190.830.03.63221.00.01.84229.580.00.0928.570.037.091259.060.0103.83-2.870.052.94197.480.047.06-42.750.025.62-20.90.0
19Q2 (2)29.7639.130.0-3.4776.630.0-19.81-3147.690.0-22.58-1145.370.0-3.00-1067.740.0-1.42-717.390.00.070.00.0-3.20-119.380.0106.908.670.017.80100.730.082.20-96.740.032.395.370.0
19Q1 (1)21.390.00.0-14.850.00.00.650.00.02.160.00.00.310.00.00.230.00.00.070.00.016.510.00.098.370.00.0-2425.000.00.02525.000.00.030.740.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)44.1119.4715.48256.6810.60-9.723.27-63.05-1.200-0.650-0.1900.3310.015.25-30.2166.094.0475.35871.12-375.3501.50-14.4623.22-10.55
2022 (9)36.9219.444.34011.74-17.328.85-74.435.76-82.662.82-82.581.88-80.330.307.1421.85-56.8563.559.4448.95051.05-55.781.75-15.2625.96-16.37
2021 (8)30.910.59-5.35014.193.4334.61194.833.21210.3716.19139.59.56169.30.28-9.6850.6485.6358.07-38.62-15.440115.4425.152.06-20.7931.0417.8
2020 (7)30.732.740.912.2513.726.111.74010.7006.7603.5500.313.3327.28101.9294.60-17.557.76092.24-43.232.61-23.6826.351.58
2019 (6)29.91-12.060.89-60.4412.9318.66-1.460-1.490-0.910-0.2000.30-11.7613.51-24.82114.7425.49-60.000162.50177.763.41-15.1425.94-1.52
2018 (5)34.01-14.142.25-84.8910.904.045.47-55.384.64-49.892.88-49.741.74-52.070.34-5.5617.97-25.9391.4319.3840.82-66.4258.5004.02-15.0626.340.88
2017 (4)39.610.4614.89-28.4110.4832.0512.26-36.159.26-38.925.73-55.163.63-53.040.36-25.024.26-15.076.5919.47121.5412.19-21.5404.74026.1126.5
2016 (3)39.4327.0320.8065.877.93-5.9219.2045.0215.1639.4712.7847.077.7351.570.4811.6328.5421.9164.11-25.87108.3314.31-8.3300.00020.64-5.15
2015 (2)31.0412.8312.5414.318.4317.5913.246.6910.873.338.69-8.145.10-3.590.43-8.5123.4110.986.48-1.1494.777.225.23-54.940.00021.769.02
2014 (1)27.51010.9707.1732.412.41010.5209.4605.2900.47-14.5521.11338.8887.48-11.188.39-31.6511.6100.00019.9631.06

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