玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.913.56-2.75-0.8831.78-124.38-1.34-658.33-139.53-1.61-675.0-167.93-0.83-692.86-163.36-0.24-226.32-132.430.244.35-7.697.40-21.44-31.73120.944.3714.761.54110.26-41.730.77-95.6653.8519.952.471.89
23Q3 (19)31.78-5.81-6.78-1.29-530.0-127.330.24300.0-95.510.28157.14-93.930.14156.0-94.740.190-85.380.23-4.17-11.549.4211.74-25.24115.882.35-1.24-600.00-300.0-782.35700.00450.05700.019.47-5.491.35
23Q2 (18)33.74-4.28-7.030.30-87.34-97.270.06-97.83-99.45-0.49-125.0-105.85-0.25-126.88-104.230.00-100.0-100.00.244.35-25.08.43-25.27-49.49113.223.19-12.18300.00254.55195.77-200.00-1400.0-13900.020.60-3.7422.47
23Q1 (17)35.254.173.652.37-34.35-19.662.76-18.58-36.261.96-17.3-47.030.93-29.01-50.270.56-24.32-43.430.23-11.54-4.1711.284.06-9.03109.724.06-5.3784.62-19.8422.2215.38376.92-53.8521.409.31.61
22Q4 (16)33.84-0.7313.373.61-23.527320.03.39-36.52249.482.37-48.59374.01.31-50.75351.720.74-43.08208.330.260.0-7.1410.84-13.9744.15105.44-10.13-5.03105.5620.041155.56-5.56-146.03-105.0519.581.933.0
22Q3 (15)34.09-6.063.94.72-57.09144.565.34-50.74118.854.61-44.99184.572.66-54.99220.481.30-53.07150.00.26-18.754.012.60-24.5133.33117.33-8.9913.887.93-13.3112.3612.07944.83-44.4819.2114.21-7.15
22Q2 (14)36.296.71.8811.00272.8837.3310.84150.3531.718.38126.4914.955.91216.0439.392.77179.829.440.3233.3314.2916.6934.613.77128.9211.1923.57101.4346.515.14-1.43-104.29-160.7116.82-20.13-12.85
22Q1 (13)34.0113.942.632.956000.0-18.284.33346.39-2.043.70640.08.821.87544.83-3.110.99312.5-3.880.24-14.29-11.1112.4064.8911.11115.954.430.469.23792.31-14.4833.33-69.775.021.0610.788.17
21Q4 (12)29.85-9.02-5.72-0.05-102.59-101.410.97-60.25-78.050.50-69.14-87.310.29-65.06-88.80.24-53.85-82.220.2812.0-9.687.52-20.42-29.39111.037.698.63-10.00-112.78-112.5110.00406.0450.019.01-8.12-0.68
21Q3 (11)32.81-7.89-3.041.93-75.91-71.192.44-70.35-64.641.62-77.78-72.910.83-80.42-80.470.52-75.7-73.330.25-10.71-19.359.45-35.58-27.86103.10-1.18-15.6178.26-18.88-19.3721.74823.91639.1320.697.29.7
21Q2 (10)35.627.480.238.01121.88113.038.2386.290.517.29114.41115.684.24119.6998.132.14107.77107.770.283.77.6914.6731.4525.81104.33-9.66-26.6596.4719.1711.542.35-87.65-82.5919.30-0.870
21Q1 (9)33.144.67-0.843.611.69125.624.420.019.783.40-13.718.281.93-25.481.581.03-23.77.290.27-12.93.8511.164.79-1.15115.4912.99-16.680.951.1986.8119.05-4.76-66.3919.471.720
20Q4 (8)31.66-6.441.573.55-47.01304.024.42-35.94133.863.94-34.11140.242.59-39.06167.011.35-30.77136.840.310.019.2310.65-18.711.99102.21-16.34-21.4480.00-17.58185.7120.00580.0-89.6619.141.48-11.22
20Q3 (7)33.84-4.786.526.7078.19597.926.9059.72885.715.9876.925336.364.2598.65971.431.9589.32926.320.3119.2319.2313.1012.3556.89122.17-14.11-4.8197.0612.22-39.342.94-78.24107.3518.860-9.28
20Q2 (6)35.546.3411.063.76135.0226.964.3217.07269.233.387.64482.762.1412.63529.411.037.29243.330.260.00.011.663.2832.95142.242.729.786.4999.58-13.5113.51-76.1500.000-100.0
20Q1 (5)33.427.223.821.60191.95532.433.6995.24261.763.1491.46302.561.9095.88341.860.9668.42152.630.260.0-7.1411.2918.7222.72138.476.4317.1243.33146.43201.1156.67-70.69-60.330.00-100.0-100.0
19Q4 (4)31.17-1.890.0-1.74-281.250.01.89170.00.01.641390.910.00.971285.710.00.57200.00.00.260.00.09.5113.890.0130.111.370.0-93.33-158.330.0193.33583.330.021.563.70.0
19Q3 (3)31.77-0.720.00.96-16.520.00.70-40.170.00.11-81.030.00.07-79.410.00.19-36.670.00.260.00.08.35-4.790.0128.35-1.010.0160.0060.00.0-40.0000.020.791.660.0
19Q2 (2)32.00-0.590.01.15410.810.01.1714.710.00.58-25.640.00.34-20.930.00.30-21.050.00.26-7.140.08.77-4.670.0129.669.670.0100.00333.330.00.00-100.00.020.45-4.570.0
19Q1 (1)32.190.00.0-0.370.00.01.020.00.00.780.00.00.430.00.00.380.00.00.280.00.09.200.00.0118.230.00.0-42.860.00.0142.860.00.021.430.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.42-3.610.12-97.987.9324.820.41-93.480.02-99.60.03-99.740.52-91.430.94-16.079.11-31.76120.9414.725.00-73.5568.751151.250.15-26.7420.367.27
2022 (9)34.675.575.9575.06.355.376.2955.694.9954.4911.6557.016.0750.621.120.913.3524.3105.44-5.0394.5112.845.49-64.840.20-49.8718.98-3.11
2021 (8)32.84-2.093.40-15.426.03-0.554.04-17.553.23-22.737.42-27.824.03-24.391.11-3.4810.74-8.36111.038.6383.751.8615.62-14.770.40-16.2119.59-1.66
2020 (7)33.545.544.0240100.06.06-10.694.90308.334.18435.910.28471.115.33241.671.150.011.7230.95102.21-21.4482.22018.33-81.670.48-18.8519.92-5.37
2019 (6)31.783.080.0106.79239.041.2076.470.7890.241.8089.471.5679.311.15-12.218.95177.09130.1182.150.000100.00-27.590.59-45.9821.050.19
2018 (5)30.830.92-0.2502.00-1.370.68-42.370.41-36.920.95-37.910.87-30.41.31-4.383.23-14.3271.43-8.84-38.100138.10132.251.09021.014.84
2017 (4)30.557.160.4802.0315.441.1800.6501.5301.2501.373.793.7768.378.3620.9140.54-98.3459.4600.00020.04-3.88
2016 (3)28.513.0-3.9101.76-6.42-0.170-0.770-1.780-0.6101.32-2.942.24279.6664.81-22.762440.001168.03-2340.0000.00020.853.89
2015 (2)27.680.95-3.7301.881.04-1.950-2.220-5.300-2.6501.36-6.210.59-74.4683.9124.18192.42-94.11-90.9100.00020.07-0.05
2014 (1)27.420-2.9401.86-6.89-0.090-0.200-0.4700.0101.45-2.032.31-32.0667.5718.753266.670-3166.6700.00020.081.21

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