- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.1 | -1.44 | -1.68 | 0.71 | 20.34 | 4.41 | 0.11 | -21.43 | -8.33 | 0.06 | 20.0 | 200.0 | 17.32 | 22.1 | 6.19 | 2.68 | -20.28 | -6.77 | 1.46 | 21.76 | 205.12 | 0 | 0 | 0 |
| 23Q3 (19) | 4.16 | 0.73 | 4.26 | 0.59 | -4.84 | 0.0 | 0.14 | 0.0 | 16.67 | 0.05 | 150.0 | 150.0 | 14.18 | -5.52 | -4.09 | 3.37 | -0.72 | 11.9 | 1.20 | 148.2 | 139.78 | 0 | 0 | 0 |
| 23Q2 (18) | 4.13 | -8.63 | 1.47 | 0.62 | -1.59 | 8.77 | 0.14 | 16.67 | 16.67 | 0.02 | 0.0 | 0.0 | 15.01 | 7.71 | 7.19 | 3.39 | 27.68 | 14.97 | 0.48 | 9.44 | -1.45 | 0 | 0 | 0 |
| 23Q1 (17) | 4.52 | 8.39 | 35.74 | 0.63 | -7.35 | 0.0 | 0.12 | 0.0 | 20.0 | 0.02 | 0.0 | 0.0 | 13.94 | -14.53 | -26.33 | 2.65 | -7.74 | -11.59 | 0.44 | -7.74 | -26.33 | 0 | 0 | 0 |
| 22Q4 (16) | 4.17 | 4.51 | 20.87 | 0.68 | 15.25 | -2.86 | 0.12 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 16.31 | 10.28 | -19.63 | 2.88 | -4.32 | -17.27 | 0.48 | -4.32 | -17.27 | 0 | 0 | 0 |
| 22Q3 (15) | 3.99 | -1.97 | 18.4 | 0.59 | 3.51 | -3.28 | 0.12 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 14.79 | 5.58 | -18.31 | 3.01 | 2.01 | -15.54 | 0.50 | 2.01 | -15.54 | 0 | 0 | 0 |
| 22Q2 (14) | 4.07 | 22.22 | 29.21 | 0.57 | -9.52 | -3.39 | 0.12 | 20.0 | 9.09 | 0.02 | 0.0 | 0.0 | 14.00 | -25.97 | -25.23 | 2.95 | -1.82 | -15.57 | 0.49 | -18.18 | -22.6 | 0 | 0 | 0 |
| 22Q1 (13) | 3.33 | -3.48 | 9.9 | 0.63 | -10.0 | 1.61 | 0.1 | -16.67 | 0.0 | 0.02 | 0.0 | 0.0 | 18.92 | -6.76 | -7.54 | 3.00 | -13.66 | -9.01 | 0.60 | 3.6 | -9.01 | 0 | 0 | 0 |
| 21Q4 (12) | 3.45 | 2.37 | 27.78 | 0.7 | 14.75 | 18.64 | 0.12 | 0.0 | 20.0 | 0.02 | 0.0 | 0.0 | 20.29 | 12.09 | -7.15 | 3.48 | -2.32 | -6.09 | 0.58 | -2.32 | -21.74 | 0 | 0 | 0 |
| 21Q3 (11) | 3.37 | 6.98 | 29.12 | 0.61 | 3.39 | 8.93 | 0.12 | 9.09 | 9.09 | 0.02 | 0.0 | 0.0 | 18.10 | -3.36 | -15.64 | 3.56 | 1.97 | -15.51 | 0.59 | -6.53 | -22.55 | 0 | 0 | 0 |
| 21Q2 (10) | 3.15 | 3.96 | 7.88 | 0.59 | -4.84 | 5.36 | 0.11 | 10.0 | 10.0 | 0.02 | 0.0 | 0.0 | 18.73 | -8.46 | -2.34 | 3.49 | 5.81 | 1.97 | 0.63 | -3.81 | -7.3 | 0 | 0 | 0 |
| 21Q1 (9) | 3.03 | 12.22 | -1.3 | 0.62 | 5.08 | 8.77 | 0.1 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 20.46 | -6.36 | 10.21 | 3.30 | -10.89 | 1.32 | 0.66 | -10.89 | 1.32 | 0 | 0 | 0 |
| 20Q4 (8) | 2.7 | 3.45 | -22.19 | 0.59 | 5.36 | 0.0 | 0.1 | -9.09 | 11.11 | 0.02 | 0.0 | 0.0 | 21.85 | 1.85 | 28.52 | 3.70 | -12.12 | 42.8 | 0.74 | -3.33 | 28.52 | 0 | 0 | 0 |
| 20Q3 (7) | 2.61 | -10.62 | -7.77 | 0.56 | 0.0 | 14.29 | 0.11 | 10.0 | 0.0 | 0.02 | 0.0 | 0.0 | 21.46 | 11.88 | 23.92 | 4.21 | 23.07 | 8.43 | 0.77 | 11.88 | 8.43 | 0 | 0 | 0 |
| 20Q2 (6) | 2.92 | -4.89 | -2.34 | 0.56 | -1.75 | 1.82 | 0.1 | 0.0 | -9.09 | 0.02 | 0.0 | 100.0 | 19.18 | 3.29 | 4.26 | 3.42 | 5.14 | -6.91 | 0.68 | 5.14 | 104.79 | 0 | 0 | 0 |
| 20Q1 (5) | 3.07 | -11.53 | 10.83 | 0.57 | -3.39 | 9.62 | 0.1 | 11.11 | 11.11 | 0.02 | 0.0 | 0.0 | 18.57 | 9.2 | -1.1 | 3.26 | 25.59 | 0.25 | 0.65 | 13.03 | -9.77 | 0 | 0 | 0 |
| 19Q4 (4) | 3.47 | 22.61 | 0.0 | 0.59 | 20.41 | 0.0 | 0.09 | -18.18 | 0.0 | 0.02 | 0.0 | 0.0 | 17.00 | -1.8 | 0.0 | 2.59 | -33.27 | 0.0 | 0.58 | -18.44 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.83 | -5.35 | 0.0 | 0.49 | -10.91 | 0.0 | 0.11 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 17.31 | -5.87 | 0.0 | 3.89 | 5.65 | 0.0 | 0.71 | 111.31 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 2.99 | 7.94 | 0.0 | 0.55 | 5.77 | 0.0 | 0.11 | 22.22 | 0.0 | 0.01 | -50.0 | 0.0 | 18.39 | -2.01 | 0.0 | 3.68 | 13.23 | 0.0 | 0.33 | -53.68 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.77 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 18.77 | 0.0 | 0.0 | 3.25 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.91 | 8.68 | 2.55 | 3.24 | 0.51 | 10.87 | 0.16 | 128.57 | 15.08 | -5.0 | 3.02 | 2.02 | 0.95 | 110.32 | 0 | 0 |
| 2022 (9) | 15.56 | 19.6 | 2.47 | -1.59 | 0.46 | 2.22 | 0.07 | -12.5 | 15.87 | -17.72 | 2.96 | -14.53 | 0.45 | -26.84 | 0 | 0 |
| 2021 (8) | 13.01 | 15.13 | 2.51 | 10.57 | 0.45 | 9.76 | 0.08 | 0.0 | 19.29 | -3.96 | 3.46 | -4.67 | 0.61 | -13.14 | 0 | 0 |
| 2020 (7) | 11.3 | -6.22 | 2.27 | 5.58 | 0.41 | 0.0 | 0.08 | 33.33 | 20.09 | 12.59 | 3.63 | 6.64 | 0.71 | 42.18 | 0 | 0 |
| 2019 (6) | 12.05 | 30.41 | 2.15 | 15.59 | 0.41 | 17.14 | 0.06 | -14.29 | 17.84 | -11.36 | 3.40 | -10.17 | 0.50 | -34.27 | 0 | 0 |
| 2018 (5) | 9.24 | 36.69 | 1.86 | 8.77 | 0.35 | 16.67 | 0.07 | 16.67 | 20.13 | -20.42 | 3.79 | -14.65 | 0.76 | -14.65 | 0 | 0 |
| 2017 (4) | 6.76 | -22.21 | 1.71 | -11.86 | 0.3 | -36.17 | 0.06 | -57.14 | 25.30 | 13.31 | 4.44 | -17.95 | 0.89 | -44.91 | 0 | 0 |
| 2016 (3) | 8.69 | -11.69 | 1.94 | -5.83 | 0.47 | -4.08 | 0.14 | 133.33 | 22.32 | 6.64 | 5.41 | 8.61 | 1.61 | 164.21 | 142 | 0.0 |
| 2015 (2) | 9.84 | 12.59 | 2.06 | 0.98 | 0.49 | 6.52 | 0.06 | 100.0 | 20.93 | -10.31 | 4.98 | -5.39 | 0.61 | 77.64 | 142 | 0.0 |
| 2014 (1) | 8.74 | 15.0 | 2.04 | 7.37 | 0.46 | 9.52 | 0.03 | 0.0 | 23.34 | 0 | 5.26 | 0 | 0.34 | 0 | 142 | 0.0 |
