玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.4714.5114.0819.6928.5263.8112.15-44.0688.378.59-53.2656.182.73-57.8177.271.34-53.4776.320.14-6.6716.6725.26-24.1410.26123.55-2.67-8.83162.20130.35-12.54-62.20-310.2727.2123.663.68-14.77
23Q3 (19)29.2332.322.4515.3297.4285.2521.7264.67-5.3618.3870.821.836.4781.2332.042.8874.5530.320.157.1425.033.3027.39-16.96126.94-7.11.8570.4220.0795.2529.58-28.46-53.7322.82-3.39-36.31
23Q2 (18)22.0919.92-0.187.76140.254.313.191658.67-5.9910.764778.26-7.483.576050.0-17.361.651962.5-12.230.1416.67-6.6726.1454.04-6.84136.643.48-2.4658.65-86.9711.241.35111.82-11.2123.62-11.8-6.46
23Q1 (17)18.42-37.22-12.73.23-73.13-52.360.75-88.37-93.92-0.23-104.18-102.2-0.06-103.9-101.410.08-89.47-95.150.120.0-20.016.97-25.93-36.47132.04-2.56-13.98450.00142.65718.18-350.00-309.57-877.7826.78-3.536.44
22Q4 (16)29.342.8488.3212.0245.34358.786.45-71.9526.215.50-69.53414.021.54-68.57180.00.76-65.61216.670.120.0-33.3322.91-42.8763.76135.518.73-33.2185.45414.21-27.14-85.45-233.6644.7127.76-22.526.85
22Q3 (15)28.5328.92123.248.2711.16392.2322.9563.581534.3818.0555.2927.984.9013.43656.822.2117.551104.550.12-20.0-20.040.1042.91177.32124.63-11.03-28.2336.07-31.62-80.4663.9337.27183.1135.8341.922.58
22Q2 (14)22.134.8832.837.449.73947.8914.0313.79542.5911.6311.19415.184.321.41384.211.8813.94468.630.150.00.028.065.05142.94140.08-8.74-13.7352.74-4.11337.3346.583.5-63.0125.250.36-15.52
22Q1 (13)21.1035.437.936.78158.7880.3212.331097.09230.5610.46877.57221.854.26674.55166.251.65587.5157.810.15-16.67-11.7626.7190.9270.67153.50-24.33-13.2555.00-78.39-45.045.00129.12025.16-3.16-12.88
21Q4 (12)15.5821.91-12.522.62192.58431.651.03164.37100.841.07149.08101.060.55162.5101.120.24209.09101.050.1820.0-21.7413.99-3.25112.27202.8616.824.33254.5537.8837668.18-154.55-100.91-255.5925.98-11.12-3.92
21Q3 (11)12.78-23.29-42.77-2.83-498.59-158.11-1.6049.53-193.57-2.1840.92-292.92-0.8842.11-320.0-0.2256.86-164.710.150.0-34.7814.4625.1924.76173.656.94172.56184.62930.77-35.6-76.92-161.0958.7929.23-2.217.58
21Q2 (10)16.66-14.78-27.850.71-81.12-80.22-3.17-184.99-8025.0-3.69-213.54-450.75-1.52-195.0-590.91-0.51-179.69-628.570.15-11.76-31.8211.55-26.21.67162.38-8.23195.45-22.22-122.220125.930029.893.51.08
21Q1 (9)19.559.7743.123.76575.95136.973.73103.02141.493.25103.23140.571.60103.26191.430.64102.79156.640.17-26.0913.3315.65113.7284.12176.94-9.0290.17100.0014737.5-10.910.00-100.0100.028.886.80
20Q4 (8)17.81-20.24-37.88-0.79-116.22-110.81-123.33-7312.28-15125.93-100.53-8996.46-3477.58-49.05-12362.5-6712.5-22.93-6844.12-5232.560.230.027.78-114.03-1083.87-794.88194.45205.21345.170.67-99.76100.0799.33153.21-90.4527.04-0.48-7.74
20Q3 (7)22.33-3.29-0.364.8735.6572.71.714175.0-60.511.13268.66-57.520.40281.82-40.30.34585.71-32.00.234.5535.2911.592.02-37.7263.7115.9239.38286.670330.0-186.670-604.027.17-8.12-21.29
20Q2 (6)23.0969.0324.073.59135.3192.050.04100.44101.26-0.6791.6483.82-0.2287.4375.82-0.0793.8187.930.2246.6746.6711.3633.65-3.0754.9621.1919.530.00-100.0-100.00.00100.0100.029.570-11.86
20Q1 (5)13.66-52.35-53.17-10.17-239.12-340.26-8.99-1009.88-1504.69-8.01-185.05-1920.45-1.75-143.06-2600.0-1.13-162.79-1355.560.15-16.6736.368.50-48.2-56.8545.353.826.41112.24111.94137.41-12.24-101.18-103.060.00-100.0-100.0
19Q4 (4)28.6727.930.07.31159.220.0-0.81-118.710.0-2.81-205.640.0-0.72-207.460.0-0.43-186.00.00.185.880.016.41-11.820.043.68-4.440.0-940.00-1510.00.01040.002708.00.029.31-15.090.0
19Q3 (3)22.4120.420.02.82172.310.04.33236.590.02.66164.250.00.67173.630.00.50186.210.00.1713.330.018.6158.790.045.71-0.590.066.67-45.450.037.04266.670.034.522.890.0
19Q2 (2)18.61-36.20.0-3.90-68.830.0-3.17-595.310.0-4.14-1040.910.0-0.91-1400.00.0-0.58-744.440.00.1536.360.011.72-40.510.045.987.880.0122.22140.740.0-22.22-105.560.033.55-24.130.0
19Q1 (1)29.170.00.0-2.310.00.00.640.00.00.440.00.00.070.00.00.090.00.00.110.00.019.700.00.042.620.00.0-300.000.00.0400.000.00.044.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)26.275.4212.0241.2510.14-14.0912.67-7.9210.00-11.4312.53-22.325.91-10.180.551.8525.98-10.84123.55-8.8394.8653.245.14-86.518.66-11.9524.07-14.37
2022 (9)24.9254.218.51615.1311.809.5613.7615188.8911.29016.1306.585881.820.54-20.5929.14109.79135.51-33.261.90-95.7838.1009.84-21.1928.11-0.88
2021 (8)16.16-17.931.19310.3410.777.810.090-0.270-0.5600.1100.68-15.013.890202.864.331466.670-1333.33012.491270.6628.36-3.93
2020 (7)19.69-19.50.29-80.929.99-32.64-38.210-31.510-50.430-24.8900.8026.98-26.830194.45345.17-0.740100.8200.91-63.6429.52-14.06
2019 (6)24.46-23.21.52-88.2814.8351.560.31-97.93-1.020-0.900-0.4300.63-14.8616.44-35.6343.6826.24485.71459.63-385.7102.5126.834.3519.48
2018 (5)31.85-1.712.97-0.929.78-11.0814.9856.8611.0342.6911.8116.588.3427.720.74-8.6425.5420.1334.60-45.9186.79-36.4313.5201.98028.75-9.16
2017 (4)32.4016.3813.0947.2411.00-26.689.5525.337.7319.2910.1332.776.5330.60.8110.9621.26-8.8763.974.17136.5317.62-37.1300.00031.65-7.4
2016 (3)27.84135.538.89015.01-7.97.6206.4807.6305.0000.7314.0623.33151.6761.41-0.57116.071.3-16.9600.00034.18-5.55
2015 (2)11.82-50.85-8.80016.2915.78-7.690-8.190-8.660-5.0300.64-15.799.27-60.9761.76-10.49114.5860.17-14.5800.00036.19-18.07
2014 (1)24.0506.28014.0724.988.8207.0509.8205.8000.76-2.5623.759.369.00-30.5671.54-17.6629.23137.740.00044.1740.76

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