玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q1 (20)10.015.8116.670.07-12.540.00.5537.510.00.05-16.6766.670.70-17.3120.05.4929.95-5.710.50-21.2542.869100.00.0
23Q4 (19)9.46-1.776.290.0814.29100.00.4-27.27-14.890.06100.0500.00.8516.3488.164.23-25.97-19.930.63103.59464.489100.00.0
23Q3 (18)9.636.88-0.720.070.040.00.551.853.770.03-40.00.00.73-6.4441.025.71-4.714.530.31-43.860.739100.09.11
23Q2 (17)9.015.01-19.190.0740.0-22.220.548.0-6.90.0566.6725.00.7833.32-3.755.992.8515.220.5558.7154.699100.09.11
23Q1 (16)8.58-3.6-11.640.0525.0-28.570.56.38-5.660.03200.00.00.5829.66-19.165.8310.356.760.35211.1913.179100.09.11
22Q4 (15)8.9-8.255.580.04-20.0-42.860.47-11.324.440.01-66.67-66.670.45-12.81-45.875.28-3.35-1.070.11-63.67-68.439109.119.11
22Q3 (14)9.7-13.012.140.05-44.44-28.570.53-8.62-1.850.03-25.0-25.00.52-36.14-36.35.465.04-12.480.31-13.79-33.128340.011.05
22Q2 (13)11.1514.8359.060.0928.5780.00.589.4313.730.0433.330.00.8111.9713.175.20-4.7-28.50.3616.11-37.138340.011.05
22Q1 (12)9.7115.1843.430.070.040.00.5317.7817.780.030.00.00.72-13.18-2.395.462.25-17.880.31-13.18-30.288340.011.05
21Q4 (11)8.43-2.5411.80.070.00.00.45-16.6715.380.03-25.0-25.00.832.61-10.565.34-14.493.20.36-23.04-32.9283411.0511.05
21Q3 (10)8.6523.421.660.0740.00.00.545.8842.110.040.00.00.8113.46-17.86.24-14.1916.810.46-18.96-17.87510.03.02
21Q2 (9)7.013.5522.130.050.0-16.670.5113.3324.390.0433.3333.330.71-3.42-31.767.289.451.850.5728.779.187510.03.02
21Q1 (8)6.77-10.2117.940.05-28.57-16.670.4515.38-8.160.03-25.00.00.74-20.45-29.356.6528.51-22.140.44-16.47-15.217510.0-0.53
20Q4 (7)7.546.05-41.190.070.0-30.00.392.63-29.090.040.0-33.330.93-5.719.025.17-3.2220.560.53-5.713.357513.02-0.53
20Q3 (6)7.1123.8717.910.0716.6716.670.38-7.32-5.00.0433.3333.330.98-5.81-1.055.34-25.18-19.430.567.6413.087290.0-3.44
20Q2 (5)5.740.011.030.060.020.00.41-16.337.890.030.00.01.050.08.087.14-16.33-2.820.520.0-9.93729-3.44-3.44
20Q1 (4)5.74-55.230.00.06-40.00.00.49-10.910.00.03-50.00.01.0534.010.08.5498.980.00.5211.670.07550.00.0
19Q4 (3)12.82112.60.00.166.670.00.5537.50.00.06100.00.00.78-21.610.04.29-35.330.00.47-5.930.07550.00.0
19Q3 (2)6.0316.630.00.0620.00.00.45.260.00.030.00.01.002.890.06.63-9.750.00.50-14.260.07550.00.0
19Q2 (1)5.170.00.00.050.00.00.380.00.00.030.00.00.970.00.07.350.00.00.580.00.07550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)36.68-7.070.273.852.0-5.210.1741.670.7411.755.452.00.4652.449100.0
2022 (9)39.4727.90.2613.042.118.760.12-14.290.66-11.625.35-14.960.30-32.989109.11
2021 (8)30.8618.060.23-8.01.9416.170.140.00.75-22.076.29-1.60.45-15.2983411.05
2020 (7)26.14-11.180.25-3.851.67-9.730.14-12.50.968.266.391.630.54-1.497513.02
2019 (6)29.432.540.26-16.131.852.780.166.670.88-18.216.290.230.544.02729-3.44
2018 (5)28.70.950.3124.01.8-20.00.15-6.251.0822.836.27-20.750.52-7.13755-0.92
2017 (4)28.43-15.690.25-19.352.2521.620.16-33.330.88-4.357.9144.250.56-20.937628.24
2016 (3)33.7215.160.3163.161.854.520.24-11.110.9241.675.49-9.240.71-22.82704-1.12
2015 (2)29.28-31.220.1918.751.77-1.120.27-48.080.6572.656.0543.760.92-24.51712126.03
2014 (1)42.57190.380.1677.781.79103.410.52550.00.3804.2001.2203150.0

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