- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.14 | 4.55 | 15.97 | 0.07 | 0.0 | -12.5 | 0.31 | 6.9 | 0.0 | 0.26 | 4.0 | -7.14 | 1.69 | -4.35 | -24.55 | 7.49 | 2.25 | -13.77 | 6.28 | -0.52 | -19.93 | 292 | -1.02 | -1.02 |
| 23Q3 (19) | 3.96 | 10.0 | 22.22 | 0.07 | 0.0 | 40.0 | 0.29 | 3.57 | 11.54 | 0.25 | 13.64 | 38.89 | 1.77 | -9.09 | 14.55 | 7.32 | -5.84 | -8.74 | 6.31 | 3.31 | 13.64 | 295 | 0.0 | -25.32 |
| 23Q2 (18) | 3.6 | 13.21 | -5.01 | 0.07 | 0.0 | 0.0 | 0.28 | 12.0 | -3.45 | 0.22 | 0.0 | -8.33 | 1.94 | -11.67 | 5.28 | 7.78 | -1.07 | 1.65 | 6.11 | -11.67 | -3.5 | 295 | 0.0 | -25.32 |
| 23Q1 (17) | 3.18 | -10.92 | -21.48 | 0.07 | -12.5 | 0.0 | 0.25 | -19.35 | -10.71 | 0.22 | -21.43 | -12.0 | 2.20 | -1.77 | 27.36 | 7.86 | -9.46 | 13.71 | 6.92 | -11.79 | 12.08 | 295 | 0.0 | -25.32 |
| 22Q4 (16) | 3.57 | 10.19 | -30.14 | 0.08 | 60.0 | -27.27 | 0.31 | 19.23 | -13.89 | 0.28 | 55.56 | -15.15 | 2.24 | 45.21 | 4.1 | 8.68 | 8.21 | 23.26 | 7.84 | 41.18 | 21.45 | 295 | -25.32 | -25.32 |
| 22Q3 (15) | 3.24 | -14.51 | -56.1 | 0.05 | -28.57 | -58.33 | 0.26 | -10.34 | -31.58 | 0.18 | -25.0 | -55.0 | 1.54 | -16.45 | -5.09 | 8.02 | 4.87 | 55.85 | 5.56 | -12.27 | 2.5 | 395 | 0.0 | -10.63 |
| 22Q2 (14) | 3.79 | -6.42 | -55.46 | 0.07 | 0.0 | -41.67 | 0.29 | 3.57 | -12.12 | 0.24 | -4.0 | -41.46 | 1.85 | 6.86 | 30.98 | 7.65 | 10.68 | 97.32 | 6.33 | 2.59 | 31.44 | 395 | 0.0 | -10.63 |
| 22Q1 (13) | 4.05 | -20.74 | -45.64 | 0.07 | -36.36 | -36.36 | 0.28 | -22.22 | -6.67 | 0.25 | -24.24 | -30.56 | 1.73 | -19.71 | 17.06 | 6.91 | -1.87 | 71.69 | 6.17 | -4.41 | 27.74 | 395 | 0.0 | -10.63 |
| 21Q4 (12) | 5.11 | -30.76 | -19.65 | 0.11 | -8.33 | 120.0 | 0.36 | -5.26 | 38.46 | 0.33 | -17.5 | 13.79 | 2.15 | 32.39 | 173.82 | 7.05 | 36.82 | 72.33 | 6.46 | 19.15 | 41.63 | 395 | -10.63 | -10.63 |
| 21Q3 (11) | 7.38 | -13.28 | 32.97 | 0.12 | 0.0 | 33.33 | 0.38 | 15.15 | 58.33 | 0.4 | -2.44 | 25.0 | 1.63 | 15.31 | 0.27 | 5.15 | 32.78 | 19.07 | 5.42 | 12.5 | -6.0 | 442 | 0.0 | 50.85 |
| 21Q2 (10) | 8.51 | 14.23 | 63.34 | 0.12 | 9.09 | 33.33 | 0.33 | 10.0 | 43.48 | 0.41 | 13.89 | 36.67 | 1.41 | -4.5 | -18.37 | 3.88 | -3.7 | -12.16 | 4.82 | -0.3 | -16.33 | 442 | 0.0 | 50.85 |
| 21Q1 (9) | 7.45 | 17.14 | 54.89 | 0.11 | 120.0 | 22.22 | 0.3 | 15.38 | 42.86 | 0.36 | 24.14 | 16.13 | 1.48 | 87.81 | -21.09 | 4.03 | -1.5 | -7.77 | 4.83 | 5.98 | -25.02 | 442 | 0.0 | 50.85 |
| 20Q4 (8) | 6.36 | 14.59 | 45.54 | 0.05 | -44.44 | -50.0 | 0.26 | 8.33 | 18.18 | 0.29 | -9.38 | 11.54 | 0.79 | -51.52 | -65.64 | 4.09 | -5.46 | -18.8 | 4.56 | -20.92 | -23.36 | 442 | 50.85 | 50.85 |
| 20Q3 (7) | 5.55 | 6.53 | 33.73 | 0.09 | 0.0 | -10.0 | 0.24 | 4.35 | 20.0 | 0.32 | 6.67 | 14.29 | 1.62 | -6.13 | -32.7 | 4.32 | -2.04 | -10.27 | 5.77 | 0.13 | -14.54 | 293 | 0.0 | 0.34 |
| 20Q2 (6) | 5.21 | 8.32 | 21.16 | 0.09 | 0.0 | -10.0 | 0.23 | 9.52 | 27.78 | 0.3 | -3.23 | 3.45 | 1.73 | -7.68 | -25.72 | 4.41 | 1.12 | 5.46 | 5.76 | -10.66 | -14.62 | 293 | 0.0 | 0.34 |
| 20Q1 (5) | 4.81 | 10.07 | 12.91 | 0.09 | -10.0 | 28.57 | 0.21 | -4.55 | 16.67 | 0.31 | 19.23 | 14.81 | 1.87 | -18.23 | 13.87 | 4.37 | -13.28 | 3.33 | 6.44 | 8.32 | 1.69 | 293 | 0.0 | 0.34 |
| 19Q4 (4) | 4.37 | 5.3 | 0.0 | 0.1 | 0.0 | 0.0 | 0.22 | 10.0 | 0.0 | 0.26 | -7.14 | 0.0 | 2.29 | -5.03 | 0.0 | 5.03 | 4.46 | 0.0 | 5.95 | -11.82 | 0.0 | 293 | 0.34 | 0.0 |
| 19Q3 (3) | 4.15 | -3.49 | 0.0 | 0.1 | 0.0 | 0.0 | 0.2 | 11.11 | 0.0 | 0.28 | -3.45 | 0.0 | 2.41 | 3.61 | 0.0 | 4.82 | 15.13 | 0.0 | 6.75 | 0.04 | 0.0 | 292 | 0.0 | 0.0 |
| 19Q2 (2) | 4.3 | 0.94 | 0.0 | 0.1 | 42.86 | 0.0 | 0.18 | 0.0 | 0.0 | 0.29 | 7.41 | 0.0 | 2.33 | 41.53 | 0.0 | 4.19 | -0.93 | 0.0 | 6.74 | 6.41 | 0.0 | 292 | 0.0 | 0.0 |
| 19Q1 (1) | 4.26 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 4.23 | 0.0 | 0.0 | 6.34 | 0.0 | 0.0 | 292 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 14.88 | 1.57 | 0.27 | -3.57 | 1.13 | 0.0 | 0.95 | 1.06 | 1.81 | -5.06 | 7.59 | -1.55 | 6.38 | -0.5 | 292 | -1.02 |
| 2022 (9) | 14.65 | -48.52 | 0.28 | -39.13 | 1.13 | -17.52 | 0.94 | -37.33 | 1.91 | 18.25 | 7.71 | 60.23 | 6.42 | 21.74 | 295 | -25.32 |
| 2021 (8) | 28.46 | 29.78 | 0.46 | 43.75 | 1.37 | 44.21 | 1.5 | 22.95 | 1.62 | 10.77 | 4.81 | 11.12 | 5.27 | -5.26 | 395 | -10.63 |
| 2020 (7) | 21.93 | 28.4 | 0.32 | -11.11 | 0.95 | 21.79 | 1.22 | 10.91 | 1.46 | -30.77 | 4.33 | -5.14 | 5.56 | -13.62 | 442 | 50.85 |
| 2019 (6) | 17.08 | -5.32 | 0.36 | 12.5 | 0.78 | 1.3 | 1.1 | 5.77 | 2.11 | 18.82 | 4.57 | 6.99 | 6.44 | 11.71 | 293 | 0.34 |
| 2018 (5) | 18.04 | -8.1 | 0.32 | 3.23 | 0.77 | 0.0 | 1.04 | 4.0 | 1.77 | 12.32 | 4.27 | 8.81 | 5.76 | 13.17 | 292 | -0.34 |
| 2017 (4) | 19.63 | 2.83 | 0.31 | 14.81 | 0.77 | -7.23 | 1.0 | 3.09 | 1.58 | 11.66 | 3.92 | -9.78 | 5.09 | 0.26 | 293 | -2.01 |
| 2016 (3) | 19.09 | 8.4 | 0.27 | -6.9 | 0.83 | -14.43 | 0.97 | 8.99 | 1.41 | -14.11 | 4.35 | -21.07 | 5.08 | 0.54 | 299 | 3.1 |
| 2015 (2) | 17.61 | 36.72 | 0.29 | 20.83 | 0.97 | 24.36 | 0.89 | 39.06 | 1.65 | -11.62 | 5.51 | -9.04 | 5.05 | 1.71 | 290 | 10.27 |
| 2014 (1) | 12.88 | -0.16 | 0.24 | 0.0 | 0.78 | -20.41 | 0.64 | 20.75 | 1.86 | 0 | 6.06 | 0 | 4.97 | 0 | 263 | 3.95 |
