玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.62-21.09-14.12-19.06-1113.83-47.3-23.65-825.46-86.66-18.28-946.3-77.99-4.36-878.57-60.89-1.62-526.32-84.090.10-9.090.0-12.21-192.71-322.49143.37-1.92-11.9880.6539.3-21.5919.35-54.03777.4233.93-7.539.8
23Q3 (19)17.262.86-16.941.88288.0-75.173.26329.58-53.432.16366.67-68.510.56380.0-78.630.38533.33-62.00.1110.0-15.3813.1754.94-2.88146.18-2.04-17.8257.89-22.81-46.8542.1168.42571.5836.687.22-5.39
23Q2 (18)16.7870.53-6.57-1.0094.66-114.1-1.4291.71-119.24-0.8194.71-113.13-0.2094.4-106.470.06104.72-94.780.1011.11-44.448.50253.43-23.49149.229.08-22.5175.00-32.11-21.8725.00368.75525.034.21-8.92-11.83
23Q1 (17)9.84-37.96-31.24-18.74-44.82-975.7-17.12-35.12-1125.15-15.31-49.07-3224.49-3.57-31.73-1528.0-1.27-44.32-1076.920.09-10.0-52.63-5.54-91.7-207.16136.80-16.01-19.64110.477.4-15.84-9.30-225.5870.2337.5654.7618.41
22Q4 (16)15.86-23.6818.36-12.94-270.94-5726.09-12.67-281.0-4323.33-10.27-249.71-610.95-2.71-203.44-391.4-0.88-188.0-320.00.10-23.08-44.44-2.89-121.31-192.04162.88-8.432.23102.86-5.5754.29-2.8668.0-108.5724.27-37.4-34.99
22Q3 (15)20.7815.777.617.576.77591.567.00-5.15500.06.8611.18333.332.62-15.21316.531.00-13.04322.220.13-27.78-18.7513.5622.05951.16177.87-7.6314.6108.9313.4727.08-8.93-323.21-162.538.77-0.08-10.71
22Q2 (14)17.9625.51-12.37.09231.311189.097.38341.921090.326.171159.181714.713.091136.02475.01.15784.621337.50.18-5.2620.011.11114.89175.68192.5713.1234.0296.00-26.86-4.04.00112.8038.8022.32-3.58
22Q1 (13)14.316.79-33.072.14830.43-56.771.67456.67-66.530.49-75.62-87.070.25-73.12-82.010.13-67.5-79.370.195.5626.675.1764.65-38.31170.246.8536.1131.2596.8831.25-31.25-193.75031.72-15.03-8.61
21Q4 (12)13.4014.53-37.270.23114.94111.50.30117.14118.42.01168.37220.360.93176.86240.910.40188.89290.480.1812.512.53.14143.4156.22159.322.655.9766.67-22.22-43.5933.33133.33283.3337.33-14.031.66
21Q3 (11)11.70-42.87-53.03-1.54-380.0-140.0-1.75-382.26-145.1-2.94-964.71-170.5-1.21-1108.33-169.14-0.45-662.5-159.210.166.67-5.881.29-67.99-81.52155.218.025.3785.71-14.29-14.2914.290043.427.913.19
21Q2 (10)20.48-4.21-20.060.55-88.89-94.660.62-87.58-94.110.34-91.03-95.650.12-91.37-96.90.08-87.3-95.430.150.0-31.824.03-51.91-69.07143.6914.88-2.84100.000.01.230.000-100.040.2415.930
21Q1 (9)21.380.09-12.564.95347.5-57.44.99406.13-55.493.79326.95-56.341.39310.61-54.280.63400.0-57.430.15-6.25-6.258.38316.92-42.64125.08-16.812.49100.00-15.38-2.990.00100.0100.034.71-5.4710.72
20Q4 (8)21.36-14.25-19.4-2.00-151.95-118.69-1.63-142.01-115.12-1.67-140.05-115.11-0.66-137.71-112.0-0.21-127.63-108.080.16-5.88-30.432.01-71.2-84.84150.342.0627.87118.1818.1818.18-18.180-1645.4536.72-4.2824.43
20Q3 (7)24.91-2.779.783.85-62.59-63.713.88-63.15-63.744.17-46.68-47.011.75-54.78-56.680.76-56.57-60.420.17-22.73-29.176.98-46.43-47.2147.30-0.426.86100.001.231.190.00-100.0-100.038.36024.67
20Q2 (6)25.624.798.8410.29-11.45-14.6810.53-6.07-12.837.82-9.91-27.393.8727.3-24.561.7518.24-31.10.2237.5-4.3513.03-10.81-11.78147.8933.0124.8898.78-4.17-1.222.44179.2700.00-100.0-100.0
20Q1 (5)24.45-7.74-9.6511.628.6-12.8311.213.99-16.658.68-21.45-2.913.04-44.73-18.281.48-43.08-22.510.16-30.43-20.014.6110.18-10.97111.19-5.4311.85103.083.083.08-3.08-361.54-398.4631.356.240.55
19Q4 (4)26.5016.790.010.700.850.010.780.750.011.0540.410.05.5036.140.02.6035.420.00.23-4.170.013.260.30.0117.571.260.0100.001.190.01.180.00.029.51-4.090.0
19Q3 (3)22.69-3.610.010.61-12.020.010.70-11.420.07.87-26.930.04.04-21.250.01.92-24.410.00.244.350.013.22-10.490.0116.11-1.960.098.82-1.180.01.1800.030.77-1.060.0
19Q2 (2)23.54-13.010.012.06-9.530.012.08-10.190.010.7720.470.05.1337.90.02.5432.980.00.2315.00.014.77-9.990.0118.4319.130.0100.000.00.00.00-100.00.031.10-0.260.0
19Q1 (1)27.060.00.013.330.00.013.450.00.08.940.00.03.720.00.01.910.00.00.200.00.016.410.00.099.410.00.0100.000.00.01.030.00.031.180.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)14.52-15.68-8.7608.6685.48-9.240-7.650-7.870-2.4800.41-35.941.44-81.15143.37-11.9894.97-9.665.0300.124.5135.583.67
2022 (9)17.225.582.45175.284.6763.282.31162.51.96161.333.29163.21.58150.790.64-1.547.6490.05162.882.23105.131.23-6.4100.11034.32-11.93
2021 (8)16.31-32.460.89-85.192.866.790.88-85.550.75-84.381.25-83.680.63-81.950.65-4.414.02-56.3159.325.97103.855.150.0000.00038.9711.5
2020 (7)24.15-3.016.01-48.372.6818.726.09-48.044.80-50.367.66-57.593.49-59.980.68-21.849.20-36.16150.3427.8798.76-0.421.24126.090.00034.9514.1
2019 (6)24.90-6.3211.64-28.412.2625.611.72-28.629.67-23.3818.06-24.248.72-29.110.87-8.4214.41-23.19117.576.8999.180.150.55-43.740.03-49.6930.63-4.79
2018 (5)26.58-6.4416.264.71.80-9.5816.426.5512.62-1.123.847.4812.304.860.955.5618.765.39109.9924.3999.02-1.710.9800.06032.1715.51
2017 (4)28.41-0.3515.5314.71.99-5.1715.4115.6912.7623.1722.181.3711.735.960.90-13.4617.8012.0288.42-9.49100.74-0.87-0.7400.00027.85-6.57
2016 (3)28.5166.9213.54129.12.09-29.7413.32169.6410.36201.1621.88234.5611.07216.291.0419.5415.8982.2297.69-11.16101.63-14.94-1.6300.00029.81-8.56
2015 (2)17.0824.585.9124.422.98-17.124.9421.083.448.526.5411.413.508.020.873.578.720.69109.96-11.78119.472.74-19.4700.00032.60-9.87
2014 (1)13.7104.7503.60-21.934.0803.1705.8703.2400.8410.538.66136.61124.6510.0116.2861.78-16.2800.00036.17-0.85

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