- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.45 | 4.3 | -14.48 | 0.38 | -5.0 | -9.52 | 0.88 | 35.38 | 20.55 | 0.41 | -8.89 | -6.82 | 4.02 | -8.92 | 5.79 | 9.31 | 29.8 | 40.96 | 4.34 | -12.65 | 8.96 | 2293 | 0.0 | 0.0 |
| 23Q3 (19) | 9.06 | -10.56 | -24.63 | 0.4 | -4.76 | -13.04 | 0.65 | 12.07 | -1.52 | 0.45 | 4.65 | 12.5 | 4.42 | 6.49 | 15.37 | 7.17 | 25.3 | 30.66 | 4.97 | 17.01 | 49.25 | 2293 | 0.0 | -11.43 |
| 23Q2 (18) | 10.13 | 11.69 | -18.5 | 0.42 | 10.53 | -10.64 | 0.58 | -18.31 | -9.38 | 0.43 | 2.38 | -4.44 | 4.15 | -1.04 | 9.65 | 5.73 | -26.86 | 11.2 | 4.24 | -8.33 | 17.25 | 2293 | 0.0 | -11.43 |
| 23Q1 (17) | 9.07 | -17.92 | -8.75 | 0.38 | -9.52 | -2.56 | 0.71 | -2.74 | 9.23 | 0.42 | -4.55 | 13.51 | 4.19 | 10.23 | 6.78 | 7.83 | 18.49 | 19.71 | 4.63 | 16.29 | 24.4 | 2293 | 0.0 | -11.43 |
| 22Q4 (16) | 11.05 | -8.07 | -9.05 | 0.42 | -8.7 | -26.32 | 0.73 | 10.61 | -9.88 | 0.44 | 10.0 | -2.22 | 3.80 | -0.68 | -18.98 | 6.61 | 20.32 | -0.9 | 3.98 | 19.66 | 7.51 | 2293 | -11.43 | -11.43 |
| 22Q3 (15) | 12.02 | -3.3 | -7.89 | 0.46 | -2.13 | -14.81 | 0.66 | 3.12 | 0.0 | 0.4 | -11.11 | -11.11 | 3.83 | 1.21 | -7.52 | 5.49 | 6.64 | 8.57 | 3.33 | -8.08 | -3.49 | 2589 | 0.0 | -6.84 |
| 22Q2 (14) | 12.43 | 25.05 | 4.63 | 0.47 | 20.51 | -14.55 | 0.64 | -1.54 | -8.57 | 0.45 | 21.62 | 0.0 | 3.78 | -3.63 | -18.33 | 5.15 | -21.26 | -12.62 | 3.62 | -2.74 | -4.42 | 2589 | 0.0 | -6.84 |
| 22Q1 (13) | 9.94 | -18.19 | -1.97 | 0.39 | -31.58 | -17.02 | 0.65 | -19.75 | -5.8 | 0.37 | -17.78 | -2.63 | 3.92 | -16.37 | -15.35 | 6.54 | -1.91 | -3.9 | 3.72 | 0.5 | -0.67 | 2589 | 0.0 | -6.84 |
| 21Q4 (12) | 12.15 | -6.9 | 13.98 | 0.57 | 5.56 | 16.33 | 0.81 | 22.73 | 6.58 | 0.45 | 0.0 | -2.17 | 4.69 | 13.37 | 2.06 | 6.67 | 31.82 | -6.49 | 3.70 | 7.41 | -14.17 | 2589 | -6.84 | -6.84 |
| 21Q3 (11) | 13.05 | 9.85 | 12.5 | 0.54 | -1.82 | 17.39 | 0.66 | -5.71 | -12.0 | 0.45 | 0.0 | -4.26 | 4.14 | -10.62 | 4.35 | 5.06 | -14.17 | -21.78 | 3.45 | -8.97 | -14.89 | 2779 | 0.0 | 2.81 |
| 21Q2 (10) | 11.88 | 17.16 | 7.12 | 0.55 | 17.02 | 27.91 | 0.7 | 1.45 | 6.06 | 0.45 | 18.42 | 7.14 | 4.63 | -0.12 | 19.4 | 5.89 | -13.41 | -0.99 | 3.79 | 1.08 | 0.02 | 2779 | 0.0 | 2.81 |
| 21Q1 (9) | 10.14 | -4.88 | 22.46 | 0.47 | -4.08 | 23.68 | 0.69 | -9.21 | 2.99 | 0.38 | -17.39 | -2.56 | 4.64 | 0.84 | 1.0 | 6.80 | -4.55 | -15.91 | 3.75 | -13.15 | -20.44 | 2779 | 0.0 | -10.64 |
| 20Q4 (8) | 10.66 | -8.1 | -1.39 | 0.49 | 6.52 | 36.11 | 0.76 | 1.33 | -10.59 | 0.46 | -2.13 | 6.98 | 4.60 | 15.91 | 38.03 | 7.13 | 10.27 | -9.33 | 4.32 | 6.5 | 8.48 | 2779 | 2.81 | -10.64 |
| 20Q3 (7) | 11.6 | 4.6 | -4.21 | 0.46 | 6.98 | -9.8 | 0.75 | 13.64 | -6.25 | 0.47 | 11.9 | -11.32 | 3.97 | 2.27 | -5.84 | 6.47 | 8.64 | -2.13 | 4.05 | 6.98 | -7.42 | 2703 | 0.0 | -13.09 |
| 20Q2 (6) | 11.09 | 33.94 | -2.03 | 0.43 | 13.16 | 4.88 | 0.66 | -1.49 | -13.16 | 0.42 | 7.69 | -19.23 | 3.88 | -15.51 | 7.05 | 5.95 | -26.45 | -11.36 | 3.79 | -19.59 | -17.56 | 2703 | -13.09 | -13.09 |
| 20Q1 (5) | 8.28 | -23.4 | -24.59 | 0.38 | 5.56 | -9.52 | 0.67 | -21.18 | -4.29 | 0.39 | -9.3 | -18.75 | 4.59 | 37.81 | 19.98 | 8.09 | 2.91 | 26.93 | 4.71 | 18.41 | 7.74 | 3110 | 0.0 | 0.0 |
| 19Q4 (4) | 10.81 | -10.73 | 0.0 | 0.36 | -29.41 | 0.0 | 0.85 | 6.25 | 0.0 | 0.43 | -18.87 | 0.0 | 3.33 | -20.92 | 0.0 | 7.86 | 19.03 | 0.0 | 3.98 | -9.11 | 0.0 | 3110 | 0.0 | 0.0 |
| 19Q3 (3) | 12.11 | 6.98 | 0.0 | 0.51 | 24.39 | 0.0 | 0.8 | 5.26 | 0.0 | 0.53 | 1.92 | 0.0 | 4.21 | 16.28 | 0.0 | 6.61 | -1.6 | 0.0 | 4.38 | -4.73 | 0.0 | 3110 | 0.0 | 0.0 |
| 19Q2 (2) | 11.32 | 3.1 | 0.0 | 0.41 | -2.38 | 0.0 | 0.76 | 8.57 | 0.0 | 0.52 | 8.33 | 0.0 | 3.62 | -5.31 | 0.0 | 6.71 | 5.31 | 0.0 | 4.59 | 5.08 | 0.0 | 3110 | 0.0 | 0.0 |
| 19Q1 (1) | 10.98 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 3.83 | 0.0 | 0.0 | 6.38 | 0.0 | 0.0 | 4.37 | 0.0 | 0.0 | 3110 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 37.72 | -16.99 | 1.58 | -9.2 | 2.82 | 5.22 | 1.71 | 3.64 | 4.19 | 9.39 | 7.48 | 26.76 | 4.53 | 24.85 | 2293 | 0.0 |
| 2022 (9) | 45.44 | -3.77 | 1.74 | -18.31 | 2.68 | -6.62 | 1.65 | -4.62 | 3.83 | -15.11 | 5.90 | -2.96 | 3.63 | -0.89 | 2293 | -11.43 |
| 2021 (8) | 47.22 | 13.4 | 2.13 | 21.02 | 2.87 | 0.7 | 1.73 | -0.57 | 4.51 | 6.72 | 6.08 | -11.2 | 3.66 | -12.32 | 2589 | -6.84 |
| 2020 (7) | 41.64 | -7.92 | 1.76 | 4.14 | 2.85 | -8.65 | 1.74 | -11.22 | 4.23 | 13.1 | 6.84 | -0.8 | 4.18 | -3.59 | 2779 | 2.81 |
| 2019 (6) | 45.22 | -7.11 | 1.69 | -7.65 | 3.12 | 11.03 | 1.96 | -10.5 | 3.74 | -0.58 | 6.90 | 19.53 | 4.33 | -3.65 | 2703 | -13.09 |
| 2018 (5) | 48.68 | -4.32 | 1.83 | -18.3 | 2.81 | 0.36 | 2.19 | -2.67 | 3.76 | -14.61 | 5.77 | 4.89 | 4.50 | 1.73 | 3110 | -9.22 |
| 2017 (4) | 50.88 | -2.7 | 2.24 | -4.27 | 2.8 | -3.11 | 2.25 | 4.65 | 4.40 | -1.62 | 5.50 | -0.43 | 4.42 | 7.55 | 3426 | 1.93 |
| 2016 (3) | 52.29 | -0.1 | 2.34 | 8.33 | 2.89 | -13.99 | 2.15 | 1.42 | 4.48 | 8.44 | 5.53 | -13.91 | 4.11 | 1.51 | 3361 | 5.99 |
| 2015 (2) | 52.34 | -2.41 | 2.16 | -26.78 | 3.36 | -4.82 | 2.12 | 11.58 | 4.13 | -24.98 | 6.42 | -2.47 | 4.05 | 14.33 | 3171 | -5.12 |
| 2014 (1) | 53.63 | -13.28 | 2.95 | 9.67 | 3.53 | -4.34 | 1.9 | -9.52 | 5.50 | 0 | 6.58 | 0 | 3.54 | 0 | 3342 | -9.87 |
