- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 14.5 | -19.18 | 26.53 | 1.05 | -1.87 | 47.89 | 0.79 | -1.25 | 41.07 | 2.73 | 8.76 | 28.17 | 7.24 | 21.41 | 16.88 | 5.45 | 22.18 | 11.5 | 18.83 | 34.57 | 1.3 | 0 | 0 | 0 |
| 23Q3 (19) | 17.94 | 4.85 | 65.65 | 1.07 | 10.31 | 84.48 | 0.8 | 5.26 | 60.0 | 2.51 | 3.29 | 41.81 | 5.96 | 5.21 | 11.37 | 4.46 | 0.39 | -3.41 | 13.99 | -1.49 | -14.39 | 0 | 0 | 0 |
| 23Q2 (18) | 17.11 | 29.52 | 24.71 | 0.97 | 19.75 | 10.23 | 0.76 | 31.03 | 35.71 | 2.43 | 15.71 | 14.62 | 5.67 | -7.54 | -11.61 | 4.44 | 1.17 | 8.83 | 14.20 | -10.66 | -8.09 | 0 | 0 | 0 |
| 23Q1 (17) | 13.21 | 15.27 | -18.0 | 0.81 | 14.08 | -13.83 | 0.58 | 3.57 | -15.94 | 2.1 | -1.41 | -9.09 | 6.13 | -1.03 | 5.09 | 4.39 | -10.15 | 2.51 | 15.90 | -14.47 | 10.87 | 0 | 0 | 0 |
| 22Q4 (16) | 11.46 | 5.82 | -33.02 | 0.71 | 22.41 | -31.07 | 0.56 | 12.0 | -21.13 | 2.13 | 20.34 | -9.36 | 6.20 | 15.68 | 2.92 | 4.89 | 5.84 | 17.76 | 18.59 | 13.72 | 35.32 | 0 | 0 | 0 |
| 22Q3 (15) | 10.83 | -21.06 | -48.94 | 0.58 | -34.09 | -49.12 | 0.5 | -10.71 | -47.37 | 1.77 | -16.51 | -31.66 | 5.36 | -16.5 | -0.36 | 4.62 | 13.11 | 3.08 | 16.34 | 5.77 | 33.84 | 0 | 0 | 0 |
| 22Q2 (14) | 13.72 | -14.84 | -25.07 | 0.88 | -6.38 | -18.52 | 0.56 | -18.84 | -29.11 | 2.12 | -8.23 | -14.52 | 6.41 | 9.92 | 8.74 | 4.08 | -4.7 | -5.4 | 15.45 | 7.76 | 14.08 | 0 | 0 | 0 |
| 22Q1 (13) | 16.11 | -5.84 | 5.85 | 0.94 | -8.74 | -3.09 | 0.69 | -2.82 | -8.0 | 2.31 | -1.7 | 13.24 | 5.83 | -3.07 | -8.45 | 4.28 | 3.22 | -13.08 | 14.34 | 4.4 | 6.98 | 0 | 0 | 0 |
| 21Q4 (12) | 17.11 | -19.33 | 25.99 | 1.03 | -9.65 | 14.44 | 0.71 | -25.26 | 1.43 | 2.35 | -9.27 | 16.34 | 6.02 | 12.0 | -9.17 | 4.15 | -7.35 | -19.5 | 13.73 | 12.48 | -7.67 | 0 | 0 | 0 |
| 21Q3 (11) | 21.21 | 15.84 | 45.37 | 1.14 | 5.56 | 23.91 | 0.95 | 20.25 | 31.94 | 2.59 | 4.44 | 28.86 | 5.37 | -8.88 | -14.76 | 4.48 | 3.81 | -9.24 | 12.21 | -9.84 | -11.36 | 0 | 0 | 0 |
| 21Q2 (10) | 18.31 | 20.3 | 58.39 | 1.08 | 11.34 | 35.0 | 0.79 | 5.33 | 27.42 | 2.48 | 21.57 | 32.62 | 5.90 | -7.45 | -14.77 | 4.31 | -12.44 | -19.55 | 13.54 | 1.05 | -16.27 | 0 | 0 | 0 |
| 21Q1 (9) | 15.22 | 12.08 | 80.33 | 0.97 | 7.78 | 42.65 | 0.75 | 7.14 | 36.36 | 2.04 | 0.99 | 24.39 | 6.37 | -3.84 | -20.9 | 4.93 | -4.4 | -24.38 | 13.40 | -9.89 | -31.02 | 0 | 0 | 0 |
| 20Q4 (8) | 13.58 | -6.92 | 38.43 | 0.9 | -2.17 | 21.62 | 0.7 | -2.78 | 20.69 | 2.02 | 0.5 | 4.12 | 6.63 | 5.1 | -12.14 | 5.15 | 4.45 | -12.82 | 14.87 | 7.97 | -24.78 | 0 | 0 | 0 |
| 20Q3 (7) | 14.59 | 26.21 | 36.23 | 0.92 | 15.0 | 15.0 | 0.72 | 16.13 | 16.13 | 2.01 | 7.49 | 14.2 | 6.31 | -8.88 | -15.58 | 4.93 | -7.99 | -14.75 | 13.78 | -14.84 | -16.17 | 0 | 0 | 0 |
| 20Q2 (6) | 11.56 | 36.97 | 31.51 | 0.8 | 17.65 | 9.59 | 0.62 | 12.73 | 1.64 | 1.87 | 14.02 | 11.98 | 6.92 | -14.11 | -16.67 | 5.36 | -17.7 | -22.72 | 16.18 | -16.75 | -14.86 | 0 | 0 | 0 |
| 20Q1 (5) | 8.44 | -13.97 | 14.99 | 0.68 | -8.11 | 7.94 | 0.55 | -5.17 | -23.61 | 1.64 | -15.46 | 0.0 | 8.06 | 6.81 | -6.13 | 6.52 | 10.22 | -33.57 | 19.43 | -1.74 | -13.03 | 0 | 0 | 0 |
| 19Q4 (4) | 9.81 | -8.4 | 0.0 | 0.74 | -7.5 | 0.0 | 0.58 | -6.45 | 0.0 | 1.94 | 10.23 | 0.0 | 7.54 | 0.99 | 0.0 | 5.91 | 2.13 | 0.0 | 19.78 | 20.34 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 10.71 | 21.84 | 0.0 | 0.8 | 9.59 | 0.0 | 0.62 | 1.64 | 0.0 | 1.76 | 5.39 | 0.0 | 7.47 | -10.06 | 0.0 | 5.79 | -16.58 | 0.0 | 16.43 | -13.5 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 8.79 | 19.75 | 0.0 | 0.73 | 15.87 | 0.0 | 0.61 | -15.28 | 0.0 | 1.67 | 1.83 | 0.0 | 8.30 | -3.24 | 0.0 | 6.94 | -29.25 | 0.0 | 19.00 | -14.97 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 7.34 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 8.58 | 0.0 | 0.0 | 9.81 | 0.0 | 0.0 | 22.34 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 62.76 | 20.41 | 3.9 | 25.4 | 2.94 | 27.27 | 9.78 | 17.27 | 6.21 | 4.14 | 4.68 | 5.7 | 15.58 | -2.61 | 0 | 0 |
| 2022 (9) | 52.12 | -27.46 | 3.11 | -26.3 | 2.31 | -27.81 | 8.34 | -11.84 | 5.97 | 1.59 | 4.43 | -0.49 | 16.00 | 21.53 | 0 | 0 |
| 2021 (8) | 71.85 | 49.13 | 4.22 | 27.88 | 3.2 | 23.55 | 9.46 | 25.3 | 5.87 | -14.25 | 4.45 | -17.15 | 13.17 | -15.98 | 0 | 0 |
| 2020 (7) | 48.18 | 31.46 | 3.3 | 13.79 | 2.59 | 2.37 | 7.55 | 7.7 | 6.85 | -13.44 | 5.38 | -22.13 | 15.67 | -18.07 | 0 | 0 |
| 2019 (6) | 36.65 | 8.98 | 2.9 | 10.69 | 2.53 | -4.89 | 7.01 | 1.15 | 7.91 | 1.57 | 6.90 | -12.72 | 19.13 | -7.18 | 0 | 0 |
| 2018 (5) | 33.63 | 5.99 | 2.62 | 5.22 | 2.66 | 11.3 | 6.93 | 9.65 | 7.79 | -0.72 | 7.91 | 5.01 | 20.61 | 3.46 | 0 | 0 |
| 2017 (4) | 31.73 | 1.47 | 2.49 | 6.41 | 2.39 | -7.0 | 6.32 | -0.47 | 7.85 | 4.87 | 7.53 | -8.35 | 19.92 | -1.92 | 0 | 0 |
| 2016 (3) | 31.27 | 1.39 | 2.34 | 7.34 | 2.57 | 5.33 | 6.35 | 2.75 | 7.48 | 5.86 | 8.22 | 3.88 | 20.31 | 1.34 | 596 | 0.0 |
| 2015 (2) | 30.84 | -10.37 | 2.18 | -1.36 | 2.44 | 6.09 | 6.18 | -0.16 | 7.07 | 10.06 | 7.91 | 18.37 | 20.04 | 11.4 | 596 | 0.0 |
| 2014 (1) | 34.41 | -3.37 | 2.21 | -9.43 | 2.3 | -19.3 | 6.19 | -6.35 | 6.42 | 0 | 6.68 | 0 | 17.99 | 0 | 596 | 0.0 |
