玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.91-8.65-8.13-10.58-151.31-733.536.1383.53-40.494.6435.67-41.190.4113.89-59.00.3218.52-56.760.07-12.5-22.229.6055.84-27.3833.855.95-2.93-162.50-35.42-1075.0262.5019.32215.030.656.2432.8
23Q3 (19)22.894.668.38-4.21-285.46-1126.833.34-54.0672.163.42-40.5256.880.36-52.024.140.27-51.7922.730.08-20.0-20.06.16-36.2321.7431.95-9.95-11.64-120.00-490.0-460.0220.00217.78120.028.8515.5810.28
23Q2 (18)21.870.97-2.712.27159.11-49.17.27157.52416.095.75158.61381.860.75168.18327.270.56169.14333.330.1025.0-16.679.66204.892000.035.480.03-3.5630.77-2.56115.3869.231.18-76.9224.96-11.0221.7
23Q1 (17)21.66-4.8338.31-3.84-329.94-598.7-12.64-222.72-3316.22-9.81-224.33-1562.71-1.10-210.0-1275.0-0.81-209.46-1250.00.08-11.11-20.0-9.21-169.67-431.2935.471.72-3.6731.5889.47131.5868.42-17.89-65.7928.0521.5311.4
22Q4 (16)22.767.7729.391.67307.32154.5810.30430.93961.867.89261.93247.581.00244.83212.50.74236.36221.740.09-10.0-10.013.22161.26206.0234.87-3.57-10.1116.67-50.0105.5683.33-16.67-76.1923.08-11.77-0.52
22Q3 (15)21.12-6.050.810.41-90.81106.111.94184.35183.982.18206.86223.160.29187.88261.110.22191.67269.230.10-16.6742.865.061000.0125.8936.16-1.71-8.6633.33116.67-88.89100.00-66.67150.026.1627.55-18.98
22Q2 (14)22.4843.5510.524.46479.22208.78-2.30-521.62-921.43-2.04-245.76-368.42-0.33-312.5-512.5-0.24-300.0-500.00.1220.071.430.46-83.45-91.0736.79-0.08-6.22-200.00-100.00300.0050.0020.51-18.55-32.93
22Q1 (13)15.66-10.97-28.530.77125.16112.6-0.37-138.14-111.6-0.59-125.99-126.58-0.08-125.0-136.36-0.06-126.09-137.50.100.042.862.78-35.65-66.1436.82-5.08-5.03-100.0066.6750.0200.00-42.86-33.3325.188.53-9.06
21Q4 (12)17.59-16.04-15.15-3.0654.4-765.220.97141.99-79.232.27228.25-18.930.32277.78-30.430.23276.92-32.350.1042.86-16.674.3292.86-42.8638.79-2.022.54-300.00-200.0-3100.0350.00275.0288.8923.20-28.1536.55
21Q3 (11)20.953.0-23.23-6.71-63.66-168.33-2.31-925.0-113.37-1.77-332.89-112.53-0.18-325.0-107.26-0.13-316.67-107.340.070.0-46.152.24-56.5-88.9439.590.922.33300.000434.78-200.000-555.5632.295.5987.95
21Q2 (10)20.34-7.17-28.91-4.1032.9-178.910.28-91.22-97.460.76-65.77-91.780.08-63.64-94.370.06-62.5-94.170.070.0-36.365.15-37.27-64.4639.231.19-6.060.00100.0100.00.00-100.0-100.030.5810.440
21Q1 (9)21.915.69-0.72-6.11-1428.2636.493.19-31.69163.932.22-20.71142.050.22-52.17138.60.16-52.94139.020.07-41.67-12.58.218.6038.772.4810.39-200.00-2100.0-200.0300.00233.33400.027.6962.980
20Q4 (8)20.73-24.04-29.390.46-95.32-79.744.67-72.97-55.142.80-80.18-66.550.46-81.45-57.80.34-80.79-58.020.12-7.6920.07.56-62.67-48.1837.83-2.223.8410.00-82.17-52.590.00105.014.016.99-1.11-31.79
20Q3 (7)27.29-4.61-12.399.82768.0351.3117.2856.9563.0214.1352.7667.222.4874.65133.961.7771.84121.250.1318.1844.4420.2539.7535.038.69-7.3515.656.10530.08-11.1843.90-61.1619.1617.180-36.37
20Q2 (6)28.6129.63-0.49-1.4784.72-467.511.01320.6460.039.25275.1968.181.42349.12121.871.03351.22110.20.1137.522.2214.49027.3341.7618.9123.26-13.04-106.52-243.48113.04213.0413.040.000-100.0
20Q1 (5)22.07-24.83-20.5-9.62-523.79-787.14-4.99-147.93-129.11-5.28-163.08-137.63-0.57-152.29-137.25-0.41-150.62-135.650.08-20.00.0-0.00-100.0-100.035.12-3.67.8200.00850.02500.0-100.00-226.67-208.330.00-100.0-100.0
19Q4 (4)29.36-5.750.02.27-65.020.010.41-1.790.08.37-0.950.01.092.830.00.811.250.00.1011.110.014.59-2.730.036.438.840.021.05-66.670.078.95114.290.024.91-7.740.0
19Q3 (3)31.158.350.06.491522.50.010.6054.070.08.4553.640.01.0665.620.00.8063.270.00.090.00.015.0031.810.033.47-1.210.063.16594.740.036.84-63.160.027.00-13.60.0
19Q2 (2)28.753.570.00.40-71.430.06.88-59.860.05.50-60.80.00.64-58.170.00.49-57.390.00.0912.50.011.38-49.130.033.883.990.09.0918.180.0100.008.330.031.258.730.0
19Q1 (1)27.760.00.01.400.00.017.140.00.014.030.00.01.530.00.01.150.00.00.080.00.022.370.00.032.580.00.07.690.00.092.310.00.028.740.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.866.22-3.5402.835.971.02-51.431.00-38.270.44-51.650.35-48.530.32-21.954.00-21.2633.85-2.93-350.000450.007100.00.05-50.0527.8818.24
2022 (9)20.583.051.9602.67-31.642.10268.421.6263.640.91111.630.68106.060.4128.125.083.0434.87-10.1193.7506.25-99.410.11-34.7823.58-15.79
2021 (8)19.97-19.7-4.8303.9128.140.57-93.010.99-84.110.43-88.250.33-87.690.32-25.584.93-57.0638.792.54-933.3301066.671091.110.17-36.9828.0048.23
2020 (7)24.87-15.210.84-69.233.05-25.438.15-26.516.23-30.313.66-17.012.68-18.290.4319.4411.48-26.637.833.8410.45-58.2189.5519.40.26-49.2118.89-32.17
2019 (6)29.334.042.7304.09-7.2111.09350.818.9404.4103.2800.369.0915.64112.7936.437.0525.00075.00-37.50.52-13.7127.85-4.69
2018 (5)28.19-6.69-0.5004.4117.532.46-80.95-5.210-2.290-1.7100.33-13.167.35-56.6934.038.0-20.000120.0094.720.60-13.4429.225.41
2017 (4)30.21-14.324.93-45.223.7552.0312.91-26.910.94-26.535.3617.034.1714.250.3852.016.97-16.231.5123.4238.37-24.3261.6325.020.69027.72-12.14
2016 (3)35.2613.169.0066.672.47-3.9117.6665.8214.8966.184.5848.223.6548.370.25-10.7120.2552.4825.531.0350.701.4149.302.70.00031.5513.61
2015 (2)31.162.065.40-25.212.57-6.0310.65-41.458.96-41.253.09-46.452.46-46.520.28-6.6713.28-37.0325.27-1.0650.0025.6848.00-20.290.00027.779.07
2014 (1)30.5307.2202.730.7518.19015.2505.7704.6000.303.4521.0934.6725.540.1639.781.1260.22-0.730.00025.46-14.22

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