玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.28-10.134.69-21.13-21.44-31.49-20.54-43.04-43.84-19.51-25.06-19.77-17.32-91.17-52.06-3.96-80.0-21.10.2237.50.0-11.43-524.59-201.58329.2320.7148.73102.75-15.28-8.74-2.7587.0978.1727.58-8.6129.36
23Q3 (19)43.7112.579.71-17.4021.239.8-14.3634.1626.25-15.6029.4123.34-9.0626.2214.85-2.2034.5232.930.16-5.88-11.11-1.8378.7973.86272.7416.1428.69121.2819.722.03-21.28-1517.02-3525.5330.181.1112.95
23Q2 (18)38.83-2.85-4.45-22.09-73.1231.08-21.81-109.5127.2-22.10-94.8926.41-12.28-73.69-12.76-3.36-79.687.690.17-10.5330.77-8.63-758.7834.82234.846.1828.62101.32-17.62-5.57-1.3294.2880.5729.8518.97-20.27
23Q1 (17)39.976.53-15.23-12.7620.61.47-10.4127.16.13-11.3430.393.57-7.0737.93-32.4-1.8742.81-12.650.19-13.6418.751.31134.563.15221.17-0.0928.83122.999.245.42-22.99-82.63-37.9325.0917.68-10.81
22Q4 (16)37.52-5.82-15.25-16.0716.69-81.79-14.2826.66-264.71-16.2919.95-271.11-11.39-7.05-292.07-3.270.3-237.390.2222.220.0-3.7945.86-122.07221.364.4423.51112.5913.29210.4-12.59-2126.57-106.2321.32-20.21-5.75
22Q3 (15)39.84-1.97-3.77-19.2939.813.07-19.4735.01-38.18-20.3532.23-40.64-10.642.3-65.99-3.289.89-42.610.1838.465.88-7.0047.13-262.69211.9416.0721.8199.38-7.38-29.530.62109.17101.5126.72-28.63-9.42
22Q2 (14)40.64-13.81-5.97-32.05-147.49-35.4-29.96-170.15-44.32-30.03-155.36-30.74-10.89-103.93-29.03-3.64-119.28-3.410.13-18.75-18.75-13.24-1142.52-69.09182.596.3633.28107.29-8.04-6.12-6.7759.3852.637.4433.116.6
22Q1 (13)47.156.511.97-12.95-46.49-59.29-11.09-227.91-78.01-11.76-223.53-71.93-5.34-190.05-71.7-1.66-169.75-34.960.16-27.27-23.811.27-92.6-65.58171.67-4.2243.24116.67214.4-9.92-16.67-108.2546.4928.1324.3616.53
21Q4 (12)44.276.93-0.56-8.8455.58-170.348.67161.53662.999.52165.79428.285.93192.51459.392.38203.48540.740.2229.41-12.017.17989.64166.61179.233.0146.26-101.98-172.31-147.26201.98592.33274.4422.62-23.3216.78
21Q3 (11)41.40-4.21-8.75-19.9015.93-226.77-14.0932.13-446.12-14.4737.0-317.0-6.4124.05-318.95-2.3034.66-342.310.176.25-15.0-1.9375.35-127.49173.9927.034.9141.0323.4-40.24-41.03-187.1869.8329.50-8.1326.12
21Q2 (10)43.22-6.531.53-23.67-191.14-86.38-20.76-233.23-39.99-22.97-235.82-47.15-8.44-171.38-38.13-3.52-186.18-32.830.16-23.81-11.11-7.83-312.2-79.59137.0014.3119.81114.29-11.7533.33-14.2954.14-200.032.1133.020
21Q1 (9)46.243.865.26-8.13-148.6233.52-6.23-304.5544.87-6.84-135.8641.69-3.11-88.4828.67-1.23-127.7833.150.21-16.023.533.69-42.71777.27119.85-2.23.08129.51-39.9819.19-31.1573.1-259.9324.1424.630
20Q4 (8)44.52-1.875.97-3.2746.3154.01-1.5440.3173.22-2.9016.4363.29-1.65-7.8461.89-0.54-3.8570.650.2525.00.06.44-8.26450.43122.54-4.997.88215.79-8.5675.98-115.7914.86-386.3219.37-17.190
20Q3 (7)45.376.584.49-6.0952.0541.16-2.5882.676.31-3.4777.7764.26-1.5374.9659.2-0.5280.3867.70.2011.115.267.02261.01577.55128.9812.7910.49236.00175.33146.44-136.00-1052.0-2774.6723.390-8.2
20Q2 (6)42.57-3.1-1.09-12.70-3.849.67-14.83-31.24-14.96-15.61-33.08-34.11-6.11-40.14-40.14-2.65-44.02-33.840.185.88-5.26-4.36-1881.82-21.45114.35-1.6513.4585.71-21.11-21.3814.29265.08258.240.000-100.0
20Q1 (5)43.934.573.03-12.23-72.01-109.42-11.30-96.52-187.53-11.73-48.48-171.53-4.36-0.69-121.32-1.840.0-119.050.17-32.0-29.17-0.22-118.8-105.19116.272.3611.36108.65-11.39-26.22-8.6563.6582.370.000-100.0
19Q4 (4)42.01-3.250.0-7.1131.30.0-5.7547.20.0-7.9018.640.0-4.33-15.470.0-1.84-14.290.00.2531.580.01.17179.590.0113.59-2.690.0122.6228.040.0-23.81-568.250.00.00-100.00.0
19Q3 (3)43.420.880.0-10.3526.390.0-10.8915.580.0-9.7116.580.0-3.7513.990.0-1.6118.690.00.190.00.0-1.4759.050.0116.7315.820.095.76-12.170.05.08156.320.025.48-7.810.0
19Q2 (2)43.040.940.0-14.06-140.750.0-12.90-228.240.0-11.64-169.440.0-4.36-121.320.0-1.98-135.710.00.19-20.830.0-3.59-184.670.0100.79-3.470.0109.03-25.970.0-9.0381.610.027.6426.440.0
19Q1 (1)42.640.00.0-5.840.00.0-3.930.00.0-4.320.00.0-1.970.00.0-0.840.00.00.240.00.04.240.00.0104.410.00.0147.270.00.0-49.090.00.021.860.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)40.31-2.14-18.2608.49-13.54-16.740-17.030-46.100-11.2000.748.82-5.300329.2348.73108.931.09-9.1300.903.6227.961.56
2022 (9)41.19-6.26-19.1309.8210.16-17.750-18.770-37.970-11.6000.68-5.56-5.090221.3623.51107.76-52.61-7.7600.879.0927.534.08
2021 (8)43.94-0.5-14.0908.928.79-6.210-6.630-11.940-4.0300.72-7.694.3963.81179.2346.26227.3996.0-126.9600.80-12.1826.4513.96
2020 (7)44.163.39-8.0908.2016.6-6.970-7.880-13.330-5.4200.78-14.292.68570.0122.547.88116.012.47-16.0100.9171.8323.210.43
2019 (6)42.71-5.45-8.9907.03213.18-7.930-8.130-14.540-6.6500.91-10.780.40-76.61113.5938.97113.22-43.76-13.2200.5317.6423.119.94
2018 (5)45.172.4-2.4802.24-3.62-1.240-1.780-3.390-1.4201.020.01.71-85.1381.74-8.3201.320-100.0000.45-19.8921.02-1.87
2017 (4)44.11-6.09-5.5002.33-12.448.3206.28013.3306.931314.291.02-6.4211.50300.789.14-32.03-66.020166.0200.56021.425.78
2016 (3)46.97-3.41-2.7002.66-0.17-0.760-0.150-0.3800.4901.09-6.032.871.41131.14-9.27357.38126.72-257.3800.00020.255.19
2015 (2)48.63-1.12-1.0102.66-8.27-0.640-0.570-1.570-0.0901.16-0.852.8328.05144.544.99157.63168.34-59.3200.00019.251.85
2014 (1)49.180-0.9002.904.35-1.530-1.010-2.750-0.5501.170.02.21-11.24137.676.7158.742.841.26-1.680.00018.902.44

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