- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.04 | -3.7 | -7.96 | 0.01 | 0.0 | 0.0 | 0.14 | 0.0 | 7.69 | 0 | 0 | 0 | 0.96 | 3.85 | 8.65 | 13.46 | 3.85 | 17.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 1.08 | 0.0 | -14.29 | 0.01 | 0.0 | -50.0 | 0.14 | -6.67 | -22.22 | 0 | 0 | 0 | 0.93 | 0.0 | -41.67 | 12.96 | -6.67 | -9.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 1.08 | -11.48 | -16.28 | 0.01 | 0.0 | -50.0 | 0.15 | -11.76 | -6.25 | 0 | 0 | 0 | 0.93 | 12.96 | -40.28 | 13.89 | -0.33 | 11.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 1.22 | 7.96 | 12.96 | 0.01 | 0.0 | 0.0 | 0.17 | 30.77 | 6.25 | 0 | 0 | 0 | 0.82 | -7.38 | -11.48 | 13.93 | 21.12 | -5.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 1.13 | -10.32 | 11.88 | 0.01 | -50.0 | -50.0 | 0.13 | -27.78 | -7.14 | 0 | 0 | 0 | 0.88 | -44.25 | -55.31 | 11.50 | -19.47 | -17.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 1.26 | -2.33 | 15.6 | 0.02 | 0.0 | 100.0 | 0.18 | 12.5 | 50.0 | 0 | 0 | 0 | 1.59 | 2.38 | 73.02 | 14.29 | 15.18 | 29.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 1.29 | 19.44 | 5.74 | 0.02 | 100.0 | 0.0 | 0.16 | 0.0 | 14.29 | 0 | 0 | 0 | 1.55 | 67.44 | -5.43 | 12.40 | -16.28 | 8.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 1.08 | 6.93 | -19.4 | 0.01 | -50.0 | 0.0 | 0.16 | 14.29 | -20.0 | 0 | 0 | 0 | 0.93 | -53.24 | 24.07 | 14.81 | 6.88 | -0.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 1.01 | -7.34 | -28.87 | 0.02 | 100.0 | 100.0 | 0.14 | 16.67 | -26.32 | 0 | 0 | 0 | 1.98 | 115.84 | 181.19 | 13.86 | 25.91 | 3.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 1.09 | -10.66 | -19.85 | 0.01 | -50.0 | 0.0 | 0.12 | -14.29 | -29.41 | 0 | 0 | 0 | 0.92 | -44.04 | 24.77 | 11.01 | -4.06 | -11.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 1.22 | -8.96 | -16.44 | 0.02 | 100.0 | 100.0 | 0.14 | -30.0 | -22.22 | 0 | 0 | 0 | 1.64 | 119.67 | 139.34 | 11.48 | -23.11 | -6.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 1.34 | -5.63 | 14.53 | 0.01 | 0.0 | 0.0 | 0.2 | 5.26 | 42.86 | 0 | 0 | 0 | 0.75 | 5.97 | -12.69 | 14.93 | 11.55 | 24.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 1.42 | 4.41 | 19.33 | 0.01 | 0.0 | 0.0 | 0.19 | 11.76 | 18.75 | 0 | 0 | 0 | 0.70 | -4.23 | -16.2 | 13.38 | 7.04 | -0.48 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.36 | -6.85 | 4.62 | 0.01 | 0.0 | -50.0 | 0.17 | -5.56 | 0.0 | 0 | 0 | 0 | 0.74 | 7.35 | -52.21 | 12.50 | 1.39 | -4.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.46 | 24.79 | 13.18 | 0.01 | 0.0 | -50.0 | 0.18 | 28.57 | 5.88 | 0 | 0 | 0 | 0.68 | -19.86 | -55.82 | 12.33 | 3.03 | -6.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 1.17 | -1.68 | -7.87 | 0.01 | 0.0 | -50.0 | 0.14 | -12.5 | 16.67 | 0 | 0 | 0 | 0.85 | 1.71 | -45.73 | 11.97 | -11.0 | 26.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 1.19 | -8.46 | 0.0 | 0.01 | -50.0 | 0.0 | 0.16 | -5.88 | 0.0 | 0 | 0 | 0.0 | 0.84 | -45.38 | 0.0 | 13.45 | 2.82 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 1.3 | 0.78 | 0.0 | 0.02 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0.0 | 1.54 | -0.77 | 0.0 | 13.08 | -0.77 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.29 | 1.57 | 0.0 | 0.02 | 0.0 | 0.0 | 0.17 | 41.67 | 0.0 | 0 | 0 | 0.0 | 1.55 | -1.55 | 0.0 | 13.18 | 39.47 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.27 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.57 | 0.0 | 0.0 | 9.45 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.42 | -7.14 | 0.05 | -16.67 | 0.6 | -3.23 | 0 | 0 | 1.13 | -10.26 | 13.57 | 4.22 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 4.76 | 2.15 | 0.06 | 0.0 | 0.62 | 3.33 | 0 | 0 | 1.26 | -2.1 | 13.03 | 1.16 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 4.66 | -13.86 | 0.06 | 20.0 | 0.6 | -11.76 | 0 | 0 | 1.29 | 39.31 | 12.88 | 2.44 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 5.41 | 7.13 | 0.05 | -16.67 | 0.68 | 9.68 | 0 | 0 | 0.92 | -22.21 | 12.57 | 2.38 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 5.05 | 6.09 | 0.06 | 20.0 | 0.62 | 5.08 | 0 | 0 | 1.19 | 13.11 | 12.28 | -0.95 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 4.76 | 7.69 | 0.05 | -16.67 | 0.59 | 1.72 | 0 | 0 | 1.05 | -22.62 | 12.39 | -5.54 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 4.42 | -12.65 | 0.06 | 0.0 | 0.58 | -1.69 | 0 | 0 | 1.36 | 14.48 | 13.12 | 12.54 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 5.06 | -1.17 | 0.06 | 20.0 | 0.59 | 0.0 | 0 | 0 | 1.19 | 21.42 | 11.66 | 1.19 | 0.00 | 0 | 60 | 0.0 |
| 2015 (2) | 5.12 | -3.94 | 0.05 | 25.0 | 0.59 | -9.23 | 0 | 0 | 0.98 | 30.13 | 11.52 | -5.51 | 0.00 | 0 | 60 | 0.0 |
| 2014 (1) | 5.33 | 3.5 | 0.04 | 0.0 | 0.65 | 3.17 | 0 | 0 | 0.75 | 0 | 12.20 | 0 | 0.00 | 0 | 60 | 0.0 |
