玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.44-0.74-2.575.00-30.17-31.796.32-44.2215.756.06-36.3416.091.25-41.8625.00.78-36.5925.810.110.010.015.45-21.498.7395.991.90.3879.5825.64-40.8820.94-42.87161.6420.517.892.04
23Q3 (19)25.632.03-13.677.16-14.46-24.7111.33-4.63-31.219.52-7.03-30.812.15-16.67-27.851.23-13.38-20.650.11-15.380.019.680.0-17.7394.20-5.39-5.5963.34-10.219.8536.6624.46-13.4119.018.26-14.06
23Q2 (18)25.121.54-22.648.3758.52-43.111.8886.5-37.1410.2489.28-35.482.58138.89-36.921.42105.8-26.80.1330.08.3319.6823.0-21.6299.57-3.24-11.0770.55-14.97-9.3829.4572.9232.9517.56-14.92-13.16
23Q1 (17)24.74-5.25-21.885.28-27.97-67.716.3716.67-68.625.413.64-67.551.088.0-77.450.6911.29-69.740.100.0-23.0816.0012.6-38.25102.907.6-21.1382.97-38.372.8917.03150.13-12.6320.642.6911.57
22Q4 (16)26.11-12.06-19.097.33-22.92-56.035.46-66.85-70.155.22-62.06-63.51.00-66.44-78.070.62-60.0-70.050.10-9.09-28.5714.21-40.59-41.2695.63-4.16-7.42134.62133.4547.82-33.97-180.25-480.3920.10-9.13-1.37
22Q3 (15)29.69-8.56-14.499.51-35.35-50.5516.47-12.86-21.6513.76-13.3-20.192.98-27.14-62.891.55-20.1-48.50.11-8.33-35.2923.92-4.74-8.9199.78-10.89-41.5157.66-25.93-36.9942.3491.1399.0722.129.417.97
22Q2 (14)32.472.531.4414.71-10.03-17.2218.90-6.9-2.3315.87-4.82.924.09-14.61-46.331.94-14.91-30.470.12-7.69-33.3325.11-3.091.87111.97-14.18-37.577.85-3.46-15.2222.1513.64170.9120.229.312.9
22Q1 (13)31.67-1.8616.4316.35-1.9239.6220.3010.9953.916.6716.5777.534.795.0416.262.2810.1438.180.13-7.14-23.5325.917.1136.23130.4726.31-29.6780.64-11.46-9.0119.50118.2971.3218.50-9.22-5.95
21Q4 (12)32.27-7.0634.6816.67-13.3164.5618.29-12.99151.9314.30-17.0596.434.56-43.2146.152.07-31.2354.480.14-17.65-17.6524.19-7.8881.88103.29-39.45-28.7991.07-0.49-34.788.935.28122.5420.388.695.16
21Q3 (11)34.728.4747.4319.238.2286.1621.028.6390.5717.2411.867.228.035.3884.63.017.8965.380.17-5.560.026.266.5347.61170.60-4.7711.3191.52-0.33-2.088.483.7329.7918.754.690.37
21Q2 (10)32.0117.6826.4717.7751.7557.8219.3546.732.4415.4264.2232.937.6284.9558.092.7969.0940.20.185.8812.524.6529.610.94179.15-3.4219.2691.823.6118.968.18-28.14-64.5617.91-8.950
21Q1 (9)27.2013.5237.311.7115.6123.913.1981.68115.529.3928.98106.374.1232.05162.421.6523.13126.030.170.021.4319.0243.0121.77185.5027.8913.6488.62-36.533.6511.38128.72-21.5419.671.50
20Q4 (8)23.961.7412.0110.13-1.9423.097.26-34.1810.677.28-29.398.173.12-28.2825.31.34-26.3720.720.170.013.3313.30-25.24-19.59145.05-5.362.18139.6349.411.56-39.63-706.36-53.5719.383.757.61
20Q3 (7)23.55-6.9516.710.33-8.2657.2311.03-24.586.3210.31-11.12149.644.35-9.75195.921.82-8.54156.340.176.2513.3317.79-19.9419.4153.262.021.5693.4621.09-15.586.54-71.68161.018.680-5.27
20Q2 (6)25.3127.7619.3311.26115.363.6614.61138.73112.0511.60154.95133.874.82207.01180.231.99172.6134.120.1614.296.6722.2242.2529.34150.22-7.9712.977.19-9.72-22.8123.0859.1100.000-100.0
20Q1 (5)19.81-7.39-7.175.23-36.45-7.276.12-6.71-11.944.55-32.39-27.661.57-36.95-16.930.73-34.23-22.340.14-6.677.6915.62-5.56-17.57163.2314.9827.9485.50-31.694.6614.50156.2-23.720.00-100.0-100.0
19Q4 (4)21.396.00.08.2325.270.06.5610.810.06.7362.950.02.4969.390.01.1156.340.00.150.00.016.5411.010.0141.96-5.920.0125.1613.050.0-25.81-140.860.018.01-8.670.0
19Q3 (3)20.18-4.860.06.57-4.510.05.92-14.080.04.13-16.730.01.47-14.530.00.71-16.470.00.150.00.014.90-13.270.0150.9013.420.0110.7110.710.0-10.7100.019.72-4.090.0
19Q2 (2)21.21-0.610.06.8821.990.06.89-0.860.04.96-21.140.01.72-8.990.00.85-9.570.00.1515.380.017.18-9.340.0133.054.290.0100.0022.410.00.00-100.00.020.56-13.40.0
19Q1 (1)21.340.00.05.640.00.06.950.00.06.290.00.01.890.00.00.940.00.00.130.00.018.950.00.0127.580.00.081.690.00.019.010.00.023.740.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.25-16.426.56-46.86.7423.399.17-42.07.97-40.036.86-45.344.06-39.310.44-6.3817.83-21.4295.990.3871.59-8.2228.4129.155.750.9519.33-4.16
2022 (9)30.21-4.7312.33-25.365.4720.4515.81-12.8413.29-6.8712.55-35.416.69-27.750.47-24.1922.69-4.1895.63-7.4278.00-14.322.00145.95.69596.2520.175.38
2021 (8)31.7135.8616.5274.634.54-25.3118.1484.5414.2766.1219.4346.979.2659.110.62-1.5923.6837.91103.29-28.7991.01-5.418.95136.50.82-42.8219.14-1.9
2020 (7)23.3411.049.4637.76.08-31.349.8349.628.5956.1813.2271.475.8259.020.636.7817.172.08145.052.1896.22-7.923.7801.43-32.9519.51-4.36
2019 (6)21.02-5.876.87-16.228.8512.126.57-21.65.50-25.787.71-36.333.66-31.970.59-7.8116.82-6.14141.964.61104.496.85-4.6602.131.220.400.79
2018 (5)22.33-0.098.203.47.89-0.148.38407.887.41012.1105.3800.646.6717.9254.62135.70-21.5397.80-79.672.1002.1135.5320.24-10.95
2017 (4)22.3510.757.9330.07.90-9.921.65-77.97-1.450-2.240-0.2600.60-4.7611.59-36.87172.9420.38481.12490.83-381.1201.56022.736.71
2016 (3)20.180.56.1016.638.77-8.127.4958.025.74132.399.21113.694.4968.160.63-3.0818.369.87143.66-12.6881.43-26.0618.4600.00021.30-0.47
2015 (2)20.0810.215.23-3.339.558.314.74213.912.4704.3102.6772.260.65-8.4516.7124.7164.53-2.0110.13-69.32-10.1300.00021.403.43
2014 (1)18.2205.4108.82-19.021.510-0.060-0.1201.5500.7122.4113.4059.52167.89-15.02359.001587.32-259.0000.00020.69-2.22

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