- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.64 | 44.26 | 15.28 | 0.18 | -5.26 | 80.0 | 0.16 | -27.27 | 0.0 | 0.27 | 8.0 | -12.9 | 6.82 | -34.33 | 56.14 | 6.06 | -49.59 | -13.26 | 10.23 | -25.14 | -24.45 | 324 | 0.62 | 6.23 |
| 23Q3 (19) | 1.83 | -6.15 | -7.11 | 0.19 | 11.76 | 11.76 | 0.22 | 37.5 | 10.0 | 0.25 | 4.17 | 4.17 | 10.38 | 19.09 | 20.32 | 12.02 | 46.52 | 18.42 | 13.66 | 11.0 | 12.14 | 322 | 3.21 | 4.55 |
| 23Q2 (18) | 1.95 | -2.5 | 3.17 | 0.17 | -5.56 | -5.56 | 0.16 | 23.08 | 23.08 | 0.24 | -20.0 | -4.0 | 8.72 | -3.13 | -8.46 | 8.21 | 26.23 | 19.29 | 12.31 | -17.95 | -6.95 | 312 | -1.89 | 0.32 |
| 23Q1 (17) | 2.0 | -12.66 | 6.95 | 0.18 | 80.0 | 0.0 | 0.13 | -18.75 | -7.14 | 0.3 | -3.23 | 15.38 | 9.00 | 106.1 | -6.5 | 6.50 | -6.97 | -13.18 | 15.00 | 10.81 | 7.88 | 318 | 4.26 | 2.58 |
| 22Q4 (16) | 2.29 | 16.24 | -15.5 | 0.1 | -41.18 | -33.33 | 0.16 | -20.0 | -11.11 | 0.31 | 29.17 | 19.23 | 4.37 | -49.4 | -21.11 | 6.99 | -31.18 | 5.19 | 13.54 | 11.12 | 41.1 | 305 | -0.97 | -0.65 |
| 22Q3 (15) | 1.97 | 4.23 | -10.05 | 0.17 | -5.56 | 6.25 | 0.2 | 53.85 | 25.0 | 0.24 | -4.0 | 9.09 | 8.63 | -9.39 | 18.12 | 10.15 | 47.6 | 38.96 | 12.18 | -7.9 | 21.27 | 308 | -0.96 | -0.96 |
| 22Q2 (14) | 1.89 | 1.07 | 35.97 | 0.18 | 0.0 | 28.57 | 0.13 | -7.14 | 18.18 | 0.25 | -3.85 | 19.05 | 9.52 | -1.06 | -5.44 | 6.88 | -8.13 | -13.08 | 13.23 | -4.86 | -12.45 | 311 | 0.32 | 0.65 |
| 22Q1 (13) | 1.87 | -31.0 | 8.72 | 0.18 | 20.0 | 28.57 | 0.14 | -22.22 | 7.69 | 0.26 | 0.0 | 8.33 | 9.63 | 73.9 | 18.26 | 7.49 | 12.72 | -0.95 | 13.90 | 44.92 | -0.36 | 310 | 0.98 | -0.64 |
| 21Q4 (12) | 2.71 | 23.74 | 10.61 | 0.15 | -6.25 | -11.76 | 0.18 | 12.5 | 5.88 | 0.26 | 18.18 | 13.04 | 5.54 | -24.24 | -20.23 | 6.64 | -9.09 | -4.28 | 9.59 | -4.5 | 2.2 | 307 | -1.29 | -1.29 |
| 21Q3 (11) | 2.19 | 57.55 | 8.42 | 0.16 | 14.29 | -11.11 | 0.16 | 45.45 | -20.0 | 0.22 | 4.76 | 4.76 | 7.31 | -27.46 | -18.01 | 7.31 | -7.68 | -26.21 | 10.05 | -33.51 | -3.37 | 311 | 0.65 | 0.32 |
| 21Q2 (10) | 1.39 | -19.19 | 0.0 | 0.14 | 0.0 | 0.0 | 0.11 | -15.38 | -8.33 | 0.21 | -12.5 | 10.53 | 10.07 | 23.74 | 0.0 | 7.91 | 4.7 | -8.33 | 15.11 | 8.27 | 10.53 | 309 | -0.96 | 0.98 |
| 21Q1 (9) | 1.72 | -29.8 | -8.51 | 0.14 | -17.65 | -17.65 | 0.13 | -23.53 | 0.0 | 0.24 | 4.35 | 0.0 | 8.14 | 17.31 | -9.99 | 7.56 | 8.93 | 9.3 | 13.95 | 48.63 | 9.3 | 312 | 0.32 | 0.65 |
| 20Q4 (8) | 2.45 | 21.29 | 9.87 | 0.17 | -5.56 | 6.25 | 0.17 | -15.0 | -10.53 | 0.23 | 9.52 | -14.81 | 6.94 | -22.13 | -3.29 | 6.94 | -29.92 | -18.56 | 9.39 | -9.7 | -22.46 | 311 | 0.32 | 1.3 |
| 20Q3 (7) | 2.02 | 45.32 | 20.96 | 0.18 | 28.57 | 5.88 | 0.2 | 66.67 | 42.86 | 0.21 | 10.53 | -8.7 | 8.91 | -11.53 | -12.46 | 9.90 | 14.69 | 18.1 | 10.40 | -23.94 | -24.52 | 310 | 1.31 | 0.98 |
| 20Q2 (6) | 1.39 | -26.06 | -18.71 | 0.14 | -17.65 | -6.67 | 0.12 | -7.69 | -7.69 | 0.19 | -20.83 | -20.83 | 10.07 | 11.38 | 14.82 | 8.63 | 24.85 | 13.56 | 13.67 | 7.07 | -2.61 | 306 | -1.29 | 2.68 |
| 20Q1 (5) | 1.88 | -15.7 | 16.05 | 0.17 | 6.25 | 0.0 | 0.13 | -31.58 | 0.0 | 0.24 | -11.11 | 4.35 | 9.04 | 26.03 | -13.83 | 6.91 | -18.84 | -13.83 | 12.77 | 5.44 | -10.08 | 310 | 0.98 | 1.97 |
| 19Q4 (4) | 2.23 | 33.53 | 0.0 | 0.16 | -5.88 | 0.0 | 0.19 | 35.71 | 0.0 | 0.27 | 17.39 | 0.0 | 7.17 | -29.52 | 0.0 | 8.52 | 1.63 | 0.0 | 12.11 | -12.09 | 0.0 | 307 | 0.0 | 0.0 |
| 19Q3 (3) | 1.67 | -2.34 | 0.0 | 0.17 | 13.33 | 0.0 | 0.14 | 7.69 | 0.0 | 0.23 | -4.17 | 0.0 | 10.18 | 16.05 | 0.0 | 8.38 | 10.27 | 0.0 | 13.77 | -1.87 | 0.0 | 307 | 3.02 | 0.0 |
| 19Q2 (2) | 1.71 | 5.56 | 0.0 | 0.15 | -11.76 | 0.0 | 0.13 | 0.0 | 0.0 | 0.24 | 4.35 | 0.0 | 8.77 | -16.41 | 0.0 | 7.60 | -5.26 | 0.0 | 14.04 | -1.14 | 0.0 | 298 | -1.97 | 0.0 |
| 19Q1 (1) | 1.62 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 10.49 | 0.0 | 0.0 | 8.02 | 0.0 | 0.0 | 14.20 | 0.0 | 0.0 | 304 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.42 | 4.86 | 0.72 | 14.29 | 0.67 | 8.06 | 1.06 | 0.0 | 8.55 | 8.99 | 7.96 | 3.06 | 12.59 | -4.63 | 324 | 6.23 |
| 2022 (9) | 8.03 | 0.25 | 0.63 | 6.78 | 0.62 | 5.08 | 1.06 | 15.22 | 7.85 | 6.51 | 7.72 | 4.82 | 13.20 | 14.93 | 305 | -0.65 |
| 2021 (8) | 8.01 | 3.49 | 0.59 | -10.61 | 0.59 | -4.84 | 0.92 | 5.75 | 7.37 | -13.62 | 7.37 | -8.05 | 11.49 | 2.18 | 307 | -1.29 |
| 2020 (7) | 7.74 | 7.05 | 0.66 | 0.0 | 0.62 | 6.9 | 0.87 | -10.31 | 8.53 | -6.59 | 8.01 | -0.15 | 11.24 | -16.22 | 311 | 1.3 |
| 2019 (6) | 7.23 | 7.27 | 0.66 | 6.45 | 0.58 | 5.45 | 0.97 | 6.59 | 9.13 | -0.76 | 8.02 | -1.69 | 13.42 | -0.63 | 307 | 1.99 |
| 2018 (5) | 6.74 | -0.3 | 0.62 | -4.62 | 0.55 | -1.79 | 0.91 | 40.0 | 9.20 | -4.33 | 8.16 | -1.49 | 13.50 | 40.42 | 301 | -5.35 |
| 2017 (4) | 6.76 | -2.31 | 0.65 | 3.17 | 0.56 | -26.32 | 0.65 | 4.84 | 9.62 | 5.62 | 8.28 | -24.57 | 9.62 | 7.32 | 318 | 2.25 |
| 2016 (3) | 6.92 | 13.07 | 0.63 | 1.61 | 0.76 | 72.73 | 0.62 | 6.9 | 9.10 | -10.13 | 10.98 | 52.76 | 8.96 | -5.46 | 311 | -4.6 |
| 2015 (2) | 6.12 | -5.56 | 0.62 | 1.64 | 0.44 | -2.22 | 0.58 | 3.57 | 10.13 | 7.62 | 7.19 | 3.53 | 9.48 | 9.66 | 326 | 2.19 |
| 2014 (1) | 6.48 | 3.18 | 0.61 | 3.39 | 0.45 | -6.25 | 0.56 | 14.29 | 9.41 | 0 | 6.94 | 0 | 8.64 | 0 | 319 | 0.0 |
