玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.37-1.7124.394.721280.0-22.884.62412.16-11.492.25421.43-57.790.83536.84-74.540.63425.0-63.160.2150.0-27.598.9770.5314.1274.50-6.54-26.92101.96290.85-12.99-1.96-102.6588.5915.66-22.0940.45
23Q3 (19)26.8362.831.07-0.40-119.14-107.3-1.48-230.97-132.6-0.70-124.82-117.68-0.19-113.57-108.760.12-85.88-88.990.14-41.67-41.675.2612.63-29.7779.71-20.48-32.0326.09-85.85-78.2973.91187.6454.7820.1070.0568.77
23Q2 (18)16.48-17.27-29.752.09-42.11-74.071.13-59.5-86.22.8273.01-56.811.4077.22-61.540.8570.0-48.480.244.350.04.67-21.91-57.2100.24-14.06-26.93184.3842.3987.39-84.38-186.14-5352.3411.82-6.78-6.41
23Q1 (17)19.92-6.04-14.983.61-41.01-42.612.79-46.55-53.811.63-69.42-54.850.79-75.77-51.830.50-70.76-38.270.23-20.699.525.98-23.92-32.81116.6414.41-10.46129.4910.523.6-29.49-71.56-622.4412.6813.72-11.58
22Q4 (16)21.203.57-7.596.1211.6833.045.2214.989.895.3334.644.443.2650.23101.231.7156.8896.550.2920.8331.827.864.942.34101.95-13.07-1.18117.19-2.4621.53-17.1917.5-581.2511.15-6.38-22.62
22Q3 (15)20.47-12.75-8.255.48-32.0150.964.54-44.578.13.96-39.3633.782.17-40.3880.831.09-33.9465.150.240.020.07.49-31.35-1.58117.28-14.5130.41120.1422.138.39-20.83-1396.88-257.9911.91-5.7-16.66
22Q2 (14)23.460.1311.988.0628.14180.848.1935.6139.476.5380.89206.573.64121.95304.441.65103.7243.750.2414.2920.010.9122.5862.35137.185.3121.3198.39-6.0817.481.61139.36-90.1112.63-11.92-11.8
22Q1 (13)23.432.1446.716.2936.74322.156.0427.16563.743.61-2.17401.391.641.23355.560.81-6.9252.170.21-4.55-8.78.9015.89108.92130.2626.2622.48104.768.64-35.15-4.08-214.2993.3714.34-0.4918.32
21Q4 (12)22.942.8214.414.6026.72-2.134.7513.1-10.383.6924.66-30.381.6235.0-48.90.8731.82-40.00.2210.0-18.527.680.92-2.54103.1714.72-17.496.4311.088.953.57-72.92-68.9314.410.848.35
21Q3 (11)22.316.4921.123.6326.48-7.44.2022.8121.742.9638.97-3.271.2033.33-30.640.6637.5-24.140.200.0-23.087.6113.2423.7489.93-20.47-27.0386.813.66-23.4913.19-18.85197.9614.29-0.21-6.36
21Q2 (10)20.9531.18-1.922.8792.62-46.463.42275.82-51.282.13195.83-64.260.90150.0-67.970.48108.7-69.230.20-13.04-20.06.7257.75-31.91113.086.338.5483.75-48.159.6116.25126.41-31.1314.3218.157.83
21Q1 (9)15.97-20.35-41.821.49-68.3-43.770.91-82.835.810.72-86.42172.00.36-88.64238.460.23-84.14560.00.23-14.8153.334.26-45.94-29.7106.35-14.8544.6161.5482.52-44.74-61.54-635.3869.2312.12-8.87-38.79
20Q4 (8)20.058.85-11.914.7019.9-9.625.3053.6215.725.3073.228.953.1783.2446.081.4566.6714.170.273.85-3.577.8828.132.07124.901.3558.3888.51-21.99-22.4711.49185.39186.5913.30-12.84-6.47
20Q3 (7)18.42-13.76-15.543.92-26.87-29.53.45-50.85-22.33.06-48.66-22.341.73-38.43-32.420.87-44.23-36.960.264.0-16.136.15-37.69-21.15123.2418.322.08113.4648.5-9.06-13.46-157.0547.615.2614.9114.14
20Q2 (6)21.36-22.198.15.36102.26-10.227.02716.2841.255.96696.055.212.811180.77-1.41.563220.09.090.2566.67-21.889.8762.8723.53104.1841.65-15.3276.40-73.86-36.3323.60111.8217.9813.28-32.9313.89
20Q1 (5)27.4520.6164.672.65-49.0444.020.86-81.22-50.0-1.00-124.33-158.82-0.26-111.98-122.81-0.05-103.94-107.690.15-46.43-44.446.06-21.520.4873.55-6.73-46.66292.31156.05174.04-200.00-1406.67-2900.019.8039.2455.66
19Q4 (4)22.764.360.05.20-6.470.04.583.150.04.114.310.02.17-15.230.01.27-7.970.00.28-9.680.07.72-1.030.078.86-21.880.0114.16-8.50.0-13.2748.320.014.226.360.0
19Q3 (3)21.8110.370.05.56-6.870.04.44-10.660.03.942.60.02.56-10.180.01.38-3.50.00.31-3.130.07.80-2.380.0100.95-17.950.0124.773.980.0-25.69-28.440.013.3714.670.0
19Q2 (2)19.7618.540.05.97224.460.04.97188.950.03.84125.880.02.85150.00.01.43120.00.00.3218.520.07.9958.850.0123.03-10.780.0120.0012.50.0-20.00-200.00.011.66-8.330.0
19Q1 (1)16.670.00.01.840.00.01.720.00.01.700.00.01.140.00.00.650.00.00.270.00.05.030.00.0137.900.00.0106.670.00.0-6.670.00.012.720.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.57-2.02.74-57.652.7237.992.01-66.161.74-64.782.71-74.432.12-62.870.83-21.76.16-29.4474.50-26.92136.5125.37-36.5100.9621.2514.3716.45
2022 (9)22.018.486.47111.441.97-24.85.9486.214.94115.7210.60163.035.71173.211.0629.278.7335.77101.95-1.18108.8813.29-9.0200.79156.1112.34-9.86
2021 (8)20.29-3.13.06-29.662.628.723.19-30.042.29-41.584.03-44.342.09-45.430.82-9.896.43-15.62103.17-17.496.100.623.90-17.120.31-19.0413.69-0.94
2020 (7)20.943.714.35-6.452.4111.734.5616.033.9215.637.24-2.563.83-7.040.91-12.57.626.72124.9058.3895.51-19.384.7000.38-25.6813.826.8
2019 (6)20.199.914.6529.172.1630.073.937.083.3915.317.430.684.126.191.04-7.967.1415.5378.86-49.66118.4720.76-18.2300.51-38.2712.94-0.38
2018 (5)18.37-23.593.60-45.211.66-17.483.67-40.422.94-39.07.38-27.863.88-30.591.135.616.18-29.93156.6777.4198.10-7.841.6300.83012.99-13.63
2017 (4)24.04-5.436.57-23.692.0118.346.16-17.874.82-19.2610.23-27.75.59-22.361.07-6.968.82-9.3588.31-17.48106.45-7.1-6.6400.00015.04-3.03
2016 (3)25.4216.668.6166.861.701.557.5059.245.9766.314.1570.077.2062.161.151.779.7340.4107.020.72114.594.67-14.7400.00015.514.8
2015 (2)21.79-13.65.1621.71.67-19.284.71-6.923.59-6.028.3215.564.4415.931.1326.976.93-13.59106.262.24109.4731.03-9.7400.00014.80-14.84
2014 (1)25.2204.2402.0727.855.0603.8207.2003.8300.89-19.828.0234.11103.93-12.0683.55-3.6316.4523.640.00017.3814.64

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