- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.64 | 2.55 | 11.24 | 0.25 | -28.57 | -46.81 | 0.16 | -15.79 | 1700.0 | 0.19 | 5.56 | 18.75 | 4.43 | -30.34 | -52.18 | 2.84 | -17.88 | 1538.3 | 3.37 | 2.94 | 6.75 | 0 | 0 | 0 |
| 23Q3 (19) | 5.5 | 1.66 | 0.73 | 0.35 | 12.9 | 25.0 | 0.19 | 5.56 | 0.0 | 0.18 | 0.0 | -5.26 | 6.36 | 11.06 | 24.09 | 3.45 | 3.83 | -0.73 | 3.27 | -1.64 | -5.95 | 0 | 0 | 0 |
| 23Q2 (18) | 5.41 | -21.59 | 9.74 | 0.31 | 6.9 | 3.33 | 0.18 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 5.73 | 36.34 | -5.83 | 3.33 | 27.54 | -8.87 | 3.33 | 27.54 | -8.87 | 0 | 0 | 0 |
| 23Q1 (17) | 6.9 | 36.09 | -0.14 | 0.29 | -38.3 | -12.12 | 0.18 | 1900.0 | -14.29 | 0.18 | 12.5 | -10.0 | 4.20 | -54.66 | -11.99 | 2.61 | 1422.61 | -14.16 | 2.61 | -17.34 | -9.87 | 0 | 0 | 0 |
| 22Q4 (16) | 5.07 | -7.14 | -41.25 | 0.47 | 67.86 | 42.42 | -0.01 | -105.26 | -105.0 | 0.16 | -15.79 | -55.56 | 9.27 | 80.77 | 142.43 | -0.20 | -105.67 | -108.51 | 3.16 | -9.31 | -24.35 | 0 | 0 | 0 |
| 22Q3 (15) | 5.46 | 10.75 | -19.71 | 0.28 | -6.67 | -26.32 | 0.19 | 5.56 | -13.64 | 0.19 | 5.56 | 5.56 | 5.13 | -15.73 | -8.23 | 3.48 | -4.69 | 7.56 | 3.48 | -4.69 | 31.46 | 0 | 0 | 0 |
| 22Q2 (14) | 4.93 | -28.65 | -22.61 | 0.3 | -9.09 | -30.23 | 0.18 | -14.29 | -14.29 | 0.18 | -10.0 | -25.0 | 6.09 | 27.42 | -9.85 | 3.65 | 20.14 | 10.75 | 3.65 | 26.15 | -3.09 | 0 | 0 | 0 |
| 22Q1 (13) | 6.91 | -19.93 | 15.94 | 0.33 | 0.0 | -5.71 | 0.21 | 5.0 | 16.67 | 0.2 | -44.44 | 0.0 | 4.78 | 24.89 | -18.68 | 3.04 | 31.14 | 0.63 | 2.89 | -30.62 | -13.75 | 0 | 0 | 0 |
| 21Q4 (12) | 8.63 | 26.91 | 44.56 | 0.33 | -13.16 | -25.0 | 0.2 | -9.09 | 42.86 | 0.36 | 100.0 | 63.64 | 3.82 | -31.57 | -48.12 | 2.32 | -28.37 | -1.18 | 4.17 | 57.59 | 13.2 | 0 | 0 | 0 |
| 21Q3 (11) | 6.8 | 6.75 | -1.02 | 0.38 | -11.63 | 11.76 | 0.22 | 4.76 | -12.0 | 0.18 | -25.0 | 5.88 | 5.59 | -17.22 | 12.92 | 3.24 | -1.86 | -11.09 | 2.65 | -29.74 | 6.97 | 0 | 0 | 0 |
| 21Q2 (10) | 6.37 | 6.88 | 57.67 | 0.43 | 22.86 | 53.57 | 0.21 | 16.67 | 5.0 | 0.24 | 20.0 | 50.0 | 6.75 | 14.95 | -2.6 | 3.30 | 9.16 | -33.41 | 3.77 | 12.28 | -4.87 | 0 | 0 | 0 |
| 21Q1 (9) | 5.96 | -0.17 | 43.27 | 0.35 | -20.45 | 34.62 | 0.18 | 28.57 | 0.0 | 0.2 | -9.09 | 25.0 | 5.87 | -20.32 | -6.04 | 3.02 | 28.79 | -30.2 | 3.36 | -8.94 | -12.75 | 0 | 0 | 0 |
| 20Q4 (8) | 5.97 | -13.1 | -4.02 | 0.44 | 29.41 | 83.33 | 0.14 | -44.0 | -67.44 | 0.22 | 29.41 | 15.79 | 7.37 | 48.92 | 91.01 | 2.35 | -35.56 | -66.08 | 3.69 | 48.92 | 20.64 | 0 | 0 | 0 |
| 20Q3 (7) | 6.87 | 70.05 | 18.86 | 0.34 | 21.43 | 6.25 | 0.25 | 25.0 | -16.67 | 0.17 | 6.25 | -10.53 | 4.95 | -28.59 | -10.61 | 3.64 | -26.49 | -29.89 | 2.47 | -37.52 | -24.72 | 0 | 0 | 0 |
| 20Q2 (6) | 4.04 | -2.88 | -18.05 | 0.28 | 7.69 | -17.65 | 0.2 | 11.11 | -39.39 | 0.16 | 0.0 | -5.88 | 6.93 | 10.89 | 0.5 | 4.95 | 14.41 | -26.04 | 3.96 | 2.97 | 14.85 | 0 | 0 | 0 |
| 20Q1 (5) | 4.16 | -33.12 | -29.13 | 0.26 | 8.33 | -18.75 | 0.18 | -58.14 | -28.0 | 0.16 | -15.79 | -5.88 | 6.25 | 61.98 | 14.65 | 4.33 | -37.41 | 1.6 | 3.85 | 25.91 | 32.81 | 0 | 0 | 0 |
| 19Q4 (4) | 6.22 | 7.61 | 0.0 | 0.24 | -25.0 | 0.0 | 0.43 | 43.33 | 0.0 | 0.19 | 0.0 | 0.0 | 3.86 | -30.31 | 0.0 | 6.91 | 33.19 | 0.0 | 3.05 | -7.07 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 5.78 | 17.24 | 0.0 | 0.32 | -5.88 | 0.0 | 0.3 | -9.09 | 0.0 | 0.19 | 11.76 | 0.0 | 5.54 | -19.72 | 0.0 | 5.19 | -22.46 | 0.0 | 3.29 | -4.67 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 4.93 | -16.01 | 0.0 | 0.34 | 6.25 | 0.0 | 0.33 | 32.0 | 0.0 | 0.17 | 0.0 | 0.0 | 6.90 | 26.51 | 0.0 | 6.69 | 57.17 | 0.0 | 3.45 | 19.07 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.87 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 5.45 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 2.90 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.44 | 4.83 | 1.2 | -13.04 | 0.72 | 28.57 | 0.74 | 2.78 | 5.12 | -17.05 | 3.07 | 22.65 | 3.16 | -1.96 | 0 | 0 |
| 2022 (9) | 22.36 | -19.42 | 1.38 | -7.38 | 0.56 | -30.86 | 0.72 | -26.53 | 6.17 | 14.94 | 2.50 | -14.2 | 3.22 | -8.82 | 0 | 0 |
| 2021 (8) | 27.75 | 31.83 | 1.49 | 12.88 | 0.81 | 5.19 | 0.98 | 38.03 | 5.37 | -14.37 | 2.92 | -20.2 | 3.53 | 4.7 | 0 | 0 |
| 2020 (7) | 21.05 | -7.68 | 1.32 | 7.32 | 0.77 | -41.67 | 0.71 | 0.0 | 6.27 | 16.24 | 3.66 | -36.82 | 3.37 | 8.31 | 0 | 0 |
| 2019 (6) | 22.8 | -25.0 | 1.23 | -16.89 | 1.32 | 14.78 | 0.71 | -21.11 | 5.39 | 10.81 | 5.79 | 53.04 | 3.11 | 5.19 | 0 | 0 |
| 2018 (5) | 30.4 | -11.7 | 1.48 | -19.57 | 1.15 | 53.33 | 0.9 | -14.29 | 4.87 | -8.9 | 3.78 | 73.66 | 2.96 | -2.92 | 0 | 0 |
| 2017 (4) | 34.43 | 14.84 | 1.84 | -28.12 | 0.75 | 63.04 | 1.05 | 2.94 | 5.34 | -37.41 | 2.18 | 41.97 | 3.05 | -10.36 | 0 | 0 |
| 2016 (3) | 29.98 | 5.9 | 2.56 | 61.01 | 0.46 | -43.9 | 1.02 | -10.53 | 8.54 | 52.04 | 1.53 | -47.03 | 3.40 | -15.51 | 738 | 0.0 |
| 2015 (2) | 28.31 | -31.8 | 1.59 | -15.43 | 0.82 | -7.87 | 1.14 | 6.54 | 5.62 | 24.01 | 2.90 | 35.09 | 4.03 | 56.22 | 738 | 0.0 |
| 2014 (1) | 41.51 | -9.94 | 1.88 | 5.03 | 0.89 | 5.95 | 1.07 | -9.32 | 4.53 | 0 | 2.14 | 0 | 2.58 | 0 | 738 | 0.0 |
