玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.28-8.0328.41-12.24-27.7745.48-8.18-138.8873.38-11.80-170.766.75-0.87-167.4462.5-0.65-162.562.860.060.020.0-0.60-102.1297.2128.416.76-11.22142.86402.5293.28-50.00-133.96-291.6737.470.92-9.45
23Q3 (19)34.0125.1332.28-9.5860.9312.5921.0445.91-1.2716.699.08-19.291.2948.28-24.561.0444.44-23.530.0650.00.028.3215.12-1.1526.61-2.71-2.24-47.2272.587.8147.22-45.92-2.6437.13-12.2615.45
23Q2 (18)27.18-1.66-23.84-24.5218.13-3.214.421130.0-35.2215.30368.42-19.90.87410.716.10.72500.09.090.040.033.3324.60127.57-33.0227.35-9.65-9.97-172.22-110.44-64.73272.22117.0133.0942.32-11.41-20.29
23Q1 (17)27.6413.460.66-29.95-33.41-17.45-1.4095.44-110.33-5.7083.94-149.39-0.2887.93-147.46-0.1889.71-136.730.04-20.00.010.81150.33-58.5730.27-5.412.161650.002132.351010.34-1600.00-6233.33-668.8947.7715.441.75
22Q4 (16)24.36-5.25-24.35-22.45-104.84-183.46-30.73-244.2-365.14-35.49-271.62-609.18-2.32-235.67-521.82-1.75-228.68-488.890.05-16.67-16.67-21.48-174.97-209.3132.0017.5611.3473.91244.31205.5926.09-82.75-84.6541.3828.6715.43
22Q3 (15)25.71-27.96-20.3-10.9653.8714.5821.31-4.27452.0720.688.271431.851.71108.541800.01.36106.061260.00.06100.020.028.65-22.0117.7127.22-10.4-5.85-51.2251.0184.63151.22-26.07-63.7132.16-39.42-17.16
22Q2 (14)35.6929.9712.09-23.766.82-135.7122.2664.28496.7819.1065.511790.270.8238.981125.00.6634.692300.00.03-25.0-50.036.7340.78193.8430.382.538.19-104.5542.3260.8204.55-27.27-44.2153.0913.0849.05
22Q1 (13)27.46-14.72-20.86-25.50-221.97-163.9813.5516.9143.5411.5465.57112.520.597.2768.570.498.8963.330.04-33.33-20.026.0932.7736.2429.633.14.92-181.25-158.93-68.3281.2565.4435.4246.9530.9621.85
21Q4 (12)32.20-0.19-0.65-7.9238.27-62.6311.59200.26729.896.97416.3313.80.55511.11303.70.45350.0364.710.0620.00.019.6549.32201.3828.74-0.59-7.23-70.0079.0-123.33170.00-59.2185.035.85-7.6515.94
21Q3 (11)32.261.32-3.12-12.83-27.28-21.613.863.49-81.391.35219.47-87.550.09212.5-88.310.10433.33-83.870.05-16.670.013.165.28-55.6628.912.96-8.69-333.33-25.0-566.67416.6713.64172.1138.828.9810.57
21Q2 (10)31.84-8.24-7.25-10.08-4.35-119.133.73-60.49-84.33-1.13-120.81-108.57-0.08-122.86-108.33-0.03-110.0-103.90.0620.00.012.50-34.73-62.0228.08-0.57-10.66-266.67-147.62-1347.62366.6776.54209.6335.62-7.559.03
21Q1 (9)34.707.0718.96-9.66-98.3676.499.44613.04220.255.43266.56146.610.35229.63176.090.30276.47196.770.05-16.6766.6719.15193.71105.9128.24-8.84-4.11-107.69-135.9-121.54207.69203.85150.1338.5324.61-32.23
20Q4 (8)32.41-2.677.07-4.8753.8473.24-1.84-108.87-115.01-3.26-130.07-151.58-0.27-135.06-158.7-0.17-127.42-143.590.0620.00.06.52-78.03-69.3230.98-2.15-1.37300.00700.0306.9-200.00-230.61-181.6330.92-11.93-32.37
20Q3 (7)33.30-3.017.88-10.55-129.3565.1820.74-12.86559.8710.84-17.82259.880.77-19.79302.630.62-19.48348.00.05-16.6725.029.68-9.81315.6931.660.735.67-50.00-171.43-107.89153.1229.31128.7135.117.47-26.66
20Q2 (6)34.3317.6913.71-4.6088.8185.8223.80403.181130.313.19213.22388.620.96308.7536.360.77348.39692.310.06100.050.032.91253.87178.4331.436.725.26-18.42-103.68-101.54118.42128.58110.7732.67-42.53-34.33
20Q1 (5)29.17-3.63-3.95-41.09-125.77-31.53-7.85-164.03-161.67-11.65-284.34-239.19-0.46-200.0-209.52-0.31-179.49-181.580.03-50.0-25.09.30-56.24-65.2929.45-6.24-1.57500.00444.83300.0-414.29-269.1-218.3756.8524.3419.06
19Q4 (4)30.277.150.0-18.2039.930.012.26371.840.06.32193.220.00.46221.050.00.39256.00.00.0650.00.021.25197.620.031.414.840.0-145.00-122.890.0245.00145.940.045.72-4.490.0
19Q3 (3)28.25-6.430.0-30.306.570.0-4.51-95.240.0-6.78-48.360.0-0.38-72.730.0-0.25-92.310.00.040.00.07.14-39.590.029.960.330.0633.33-47.220.0-533.3351.520.047.87-3.780.0
19Q2 (2)30.19-0.590.0-32.43-3.810.0-2.31-118.150.0-4.57-154.60.0-0.22-152.380.0-0.13-134.210.00.040.00.011.82-55.880.029.86-0.20.01200.00580.00.0-1100.00-414.290.049.754.190.0
19Q1 (1)30.370.00.0-31.240.00.012.730.00.08.370.00.00.420.00.00.380.00.00.040.00.026.790.00.029.920.00.0-250.000.00.0350.000.00.047.750.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)30.5010.99-17.5508.16-11.26.8516.73.8714.161.0017.650.9015.380.205.2615.970.6928.41-11.22-258.970361.54-14.781.752.7940.42-2.44
2022 (9)27.48-15.94-19.3409.1912.795.87-18.73.396.270.85-5.560.78-3.70.19-13.6415.86-1.6732.0011.34-324.240424.2476.771.70-3.0241.4311.61
2021 (8)32.690.0-10.0608.15-10.547.22-29.353.19-13.780.90-8.160.81-8.990.2210.016.13-19.7528.74-7.23-140.000240.0013.391.751.6137.122.15
2020 (7)32.699.77-11.6709.11-14.3310.22101.983.70213.560.98262.960.89128.210.205.2620.1018.7230.98-1.37-113.330211.67-66.441.72-0.7936.34-23.61
2019 (6)29.78-10.94-27.16010.6368.075.0669.81.1800.2700.3900.19-9.5216.9376.9131.4185.09-530.770630.77-26.551.74-9.2847.5721.76
2018 (5)33.443.66-21.9906.32-14.752.98-97.47-2.180-0.570-0.4500.21-8.79.57-92.3716.97-37.63-758.820858.82620.091.9111.5739.0720.1
2017 (4)32.26-7.35-22.7207.42-27.34117.952436.5680.602641.525.652130.4318.232207.590.23-4.17125.50723.4927.21-53.46-19.270119.27-73.591.72032.533.4
2016 (3)34.82-7.2-16.24010.215.894.65-39.772.94-9.821.15-27.220.79-37.30.24-20.015.24-17.2658.46-11.63-351.520451.52102.850.00031.468.45
2015 (2)37.52-5.61-9.3409.6479.157.72-62.063.26-82.71.58-85.941.26-83.570.30-18.9218.42-34.066.1527.02-122.580222.5867.190.00029.01-2.29
2014 (1)39.750-6.7705.38-35.5120.35018.84011.2407.6700.375.7127.9139.9752.08-23.82-33.130133.13-54.660.00029.69-13.84

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