- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20Q1 (20) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 7.52 | 0.0 | 2.69 | 3.53 | 0.0 | -26.64 | 0.00 | 0 | 0 | 1709 | 0.0 | 0.0 |
| 19Q4 (19) | 13.3 | 5.14 | 30.91 | 1.0 | 6.38 | 42.86 | 0.47 | 2.17 | 4.44 | 0 | 0 | 0 | 7.52 | 1.18 | 9.13 | 3.53 | -2.82 | -20.21 | 0.00 | 0 | 0 | 1709 | 0.0 | 0.0 |
| 19Q3 (18) | 12.65 | 11.95 | 49.88 | 0.94 | 0.0 | 54.1 | 0.46 | 4.55 | 35.29 | 0 | 0 | 0 | 7.43 | -10.67 | 2.81 | 3.64 | -6.61 | -9.73 | 0.00 | 0 | 0 | 1709 | 0.0 | 0.0 |
| 19Q2 (17) | 11.3 | 8.86 | 52.91 | 0.94 | 23.68 | 80.77 | 0.44 | -12.0 | 25.71 | 0 | 0 | 0 | 8.32 | 13.61 | 18.22 | 3.89 | -19.16 | -17.79 | 0.00 | 0 | 0 | 1709 | 0.0 | 0.0 |
| 19Q1 (16) | 10.38 | 2.17 | 52.2 | 0.76 | 8.57 | 65.22 | 0.5 | 11.11 | 25.0 | 0 | 0 | 0 | 7.32 | 6.27 | 8.55 | 4.82 | 8.76 | -17.87 | 0.00 | 0 | 0 | 1709 | 0.0 | 0.0 |
| 18Q4 (15) | 10.16 | 20.38 | 28.77 | 0.7 | 14.75 | 37.25 | 0.45 | 32.35 | 28.57 | 0 | 0 | 0 | 6.89 | -4.67 | 6.59 | 4.43 | 9.95 | -0.15 | 0.00 | 0 | 0 | 1709 | 0.0 | 0.41 |
| 18Q3 (14) | 8.44 | 14.21 | 10.91 | 0.61 | 17.31 | 15.09 | 0.34 | -2.86 | -8.11 | 0 | 0 | 0 | 7.23 | 2.71 | 3.78 | 4.03 | -14.94 | -17.14 | 0.00 | 0 | 0 | 1709 | 0.0 | -1.44 |
| 18Q2 (13) | 7.39 | 8.36 | 4.67 | 0.52 | 13.04 | -5.45 | 0.35 | -12.5 | -20.45 | 0 | 0 | 0 | 7.04 | 4.32 | -9.68 | 4.74 | -19.25 | -24.01 | 0.00 | 0 | 0 | 1709 | 0.0 | -1.27 |
| 18Q1 (12) | 6.82 | -13.56 | -9.79 | 0.46 | -9.8 | -2.13 | 0.4 | 14.29 | 14.29 | 0 | 0 | 0 | 6.74 | 4.35 | 8.49 | 5.87 | 32.22 | 26.69 | 0.00 | 0 | 0 | 1709 | 0.41 | -3.88 |
| 17Q4 (11) | 7.89 | 3.68 | -33.97 | 0.51 | -3.77 | -29.17 | 0.35 | -5.41 | -32.69 | 0 | 0 | 0 | 6.46 | -7.19 | 7.28 | 4.44 | -8.76 | 1.94 | 0.00 | 0 | 0 | 1702 | -1.85 | -2.74 |
| 17Q3 (10) | 7.61 | 7.79 | -25.97 | 0.53 | -3.64 | -8.62 | 0.37 | -15.91 | -11.9 | 0 | 0 | 0 | 6.96 | -10.6 | 23.44 | 4.86 | -21.99 | 19.0 | 0.00 | 0 | 0 | 1734 | 0.17 | -12.25 |
| 17Q2 (9) | 7.06 | -6.61 | -36.62 | 0.55 | 17.02 | -12.7 | 0.44 | 25.71 | -12.0 | 0 | 0 | 0 | 7.79 | 25.31 | 37.75 | 6.23 | 34.62 | 38.86 | 0.00 | 0 | 0 | 1731 | -2.64 | -11.91 |
| 17Q1 (8) | 7.56 | -36.74 | -25.15 | 0.47 | -34.72 | 0 | 0.35 | -32.69 | -22.22 | 0 | 0 | 0 | 6.22 | 3.18 | 0 | 4.63 | 6.39 | 3.91 | 0.00 | 0 | 0 | 1778 | 1.6 | 0 |
| 16Q4 (7) | 11.95 | 16.25 | -23.2 | 0.72 | 24.14 | 0 | 0.52 | 23.81 | 0.0 | 0 | 0 | 0 | 6.03 | 6.79 | 0 | 4.35 | 6.51 | 30.21 | 0.00 | 0 | 0 | 1750 | -11.44 | 0 |
| 16Q3 (6) | 10.28 | -7.72 | -31.33 | 0.58 | -7.94 | 0 | 0.42 | -16.0 | -19.23 | 0 | 0 | 0 | 5.64 | -0.23 | 0 | 4.09 | -8.97 | 17.62 | 0.00 | 0 | 0 | 1976 | 0.56 | 0 |
| 16Q2 (5) | 11.14 | 10.3 | -35.76 | 0.63 | 0 | 0 | 0.5 | 11.11 | -3.85 | 0 | 0 | 0 | 5.66 | 0 | 0 | 4.49 | 0.74 | 49.67 | 0.00 | 0 | 0 | 1965 | 0 | 0 |
| 16Q1 (4) | 10.1 | -35.09 | 0.0 | 0 | 0 | 0.0 | 0.45 | -13.46 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.46 | 33.32 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q4 (3) | 15.56 | 3.94 | 0.0 | 0 | 0 | 0.0 | 0.52 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.34 | -3.79 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q3 (2) | 14.97 | -13.67 | 0.0 | 0 | 0 | 0.0 | 0.52 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.47 | 15.83 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q2 (1) | 17.34 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 47.64 | 45.2 | 3.63 | 59.21 | 1.87 | 21.43 | 0 | 0 | 7.62 | 9.65 | 3.93 | -16.37 | 0.00 | 0 | 1709 | 0.0 |
| 2018 (9) | 32.81 | 8.97 | 2.28 | 10.68 | 1.54 | 2.67 | 0 | 0 | 6.95 | 1.57 | 4.69 | -5.78 | 0.00 | 0 | 1709 | 0.41 |
| 2017 (8) | 30.11 | -30.73 | 2.06 | -16.94 | 1.5 | -20.63 | 0 | 0 | 6.84 | 19.92 | 4.98 | 14.58 | 0.00 | 0 | 1702 | -2.74 |
| 2016 (7) | 43.47 | -30.57 | 2.48 | -27.49 | 1.89 | -14.09 | 0 | 0 | 5.71 | 4.44 | 4.35 | 23.74 | 0.00 | 0 | 1750 | -11.12 |
| 2015 (6) | 62.61 | -7.44 | 3.42 | -8.56 | 2.2 | -11.29 | 0 | 0 | 5.46 | -1.21 | 3.51 | -4.16 | 0.00 | 0 | 1969 | -8.8 |
| 2014 (5) | 67.64 | 2.81 | 3.74 | 9.04 | 2.48 | -13.29 | 0 | 0 | 5.53 | 6.06 | 3.67 | -15.66 | 0.00 | 0 | 2159 | -6.46 |
| 2013 (4) | 65.79 | 0 | 3.43 | 0 | 2.86 | 0 | 0 | 0 | 5.21 | 0 | 4.35 | 0 | 0.00 | 0 | 2308 | 0 |
