- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.65 | 4.72 | 2.02 | 1.86 | 2.2 | -11.43 | 1.0 | 6.38 | 11.11 | 0.28 | -9.68 | 21.74 | 14.70 | -2.41 | -13.18 | 7.91 | 1.59 | 8.92 | 2.21 | -13.75 | 19.33 | 0 | 0 | 0 |
| 23Q3 (19) | 12.08 | -7.29 | 3.96 | 1.82 | -3.19 | 8.33 | 0.94 | -2.08 | 10.59 | 0.31 | 19.23 | 6.9 | 15.07 | 4.42 | 4.21 | 7.78 | 5.62 | 6.38 | 2.57 | 28.61 | 2.83 | 0 | 0 | 0 |
| 23Q2 (18) | 13.03 | 19.0 | -3.05 | 1.88 | 15.34 | 5.62 | 0.96 | 9.09 | 10.34 | 0.26 | 13.04 | -10.34 | 14.43 | -3.07 | 8.94 | 7.37 | -8.32 | 13.82 | 2.00 | -5.0 | -7.52 | 0 | 0 | 0 |
| 23Q1 (17) | 10.95 | -11.69 | -12.96 | 1.63 | -22.38 | -3.55 | 0.88 | -2.22 | -2.22 | 0.23 | 0.0 | -20.69 | 14.89 | -12.1 | 10.81 | 8.04 | 10.73 | 12.33 | 2.10 | 13.24 | -8.88 | 0 | 0 | 0 |
| 22Q4 (16) | 12.4 | 6.71 | -20.87 | 2.1 | 25.0 | 12.9 | 0.9 | 5.88 | -1.1 | 0.23 | -20.69 | -4.17 | 16.94 | 17.14 | 42.68 | 7.26 | -0.78 | 24.98 | 1.85 | -25.68 | 21.11 | 0 | 0 | 0 |
| 22Q3 (15) | 11.62 | -13.54 | -3.81 | 1.68 | -5.62 | -20.0 | 0.85 | -2.3 | -40.97 | 0.29 | 0.0 | -35.56 | 14.46 | 9.16 | -16.83 | 7.31 | 13.0 | -38.64 | 2.50 | 15.66 | -33.0 | 0 | 0 | 0 |
| 22Q2 (14) | 13.44 | 6.84 | -0.59 | 1.78 | 5.33 | -1.11 | 0.87 | -3.33 | 0.0 | 0.29 | 0.0 | -12.12 | 13.24 | -1.41 | -0.52 | 6.47 | -9.52 | 0.6 | 2.16 | -6.4 | -11.6 | 0 | 0 | 0 |
| 22Q1 (13) | 12.58 | -19.72 | 6.07 | 1.69 | -9.14 | 0.0 | 0.9 | -1.1 | -3.23 | 0.29 | 20.83 | 0.0 | 13.43 | 13.18 | -5.72 | 7.15 | 23.19 | -8.76 | 2.31 | 50.51 | -5.72 | 0 | 0 | 0 |
| 21Q4 (12) | 15.67 | 29.72 | 17.29 | 1.86 | -11.43 | 2.76 | 0.91 | -36.81 | -9.9 | 0.24 | -46.67 | -31.43 | 11.87 | -31.72 | -12.39 | 5.81 | -51.28 | -23.18 | 1.53 | -58.89 | -41.54 | 0 | 0 | 0 |
| 21Q3 (11) | 12.08 | -10.65 | -10.58 | 2.1 | 16.67 | 11.7 | 1.44 | 65.52 | 3.6 | 0.45 | 36.36 | 25.0 | 17.38 | 30.57 | 24.93 | 11.92 | 85.25 | 15.86 | 3.73 | 52.62 | 39.8 | 0 | 0 | 0 |
| 21Q2 (10) | 13.52 | 14.0 | 12.29 | 1.8 | 6.51 | 6.51 | 0.87 | -6.45 | 6.1 | 0.33 | 13.79 | 6.45 | 13.31 | -6.57 | -5.15 | 6.43 | -17.94 | -5.52 | 2.44 | -0.18 | -5.2 | 0 | 0 | 0 |
| 21Q1 (9) | 11.86 | -11.23 | -2.06 | 1.69 | -6.63 | -5.59 | 0.93 | -7.92 | 12.05 | 0.29 | -17.14 | -14.71 | 14.25 | 5.18 | -3.6 | 7.84 | 3.72 | 14.41 | 2.45 | -6.66 | -12.91 | 0 | 0 | 0 |
| 20Q4 (8) | 13.36 | -1.11 | -10.52 | 1.81 | -3.72 | -9.05 | 1.01 | -27.34 | 21.69 | 0.35 | -2.78 | -2.78 | 13.55 | -2.64 | 1.64 | 7.56 | -26.52 | 35.99 | 2.62 | -1.69 | 8.65 | 0 | 0 | 0 |
| 20Q3 (7) | 13.51 | 12.21 | -7.15 | 1.88 | 11.24 | -11.74 | 1.39 | 69.51 | 41.84 | 0.36 | 16.13 | -16.28 | 13.92 | -0.86 | -4.94 | 10.29 | 51.07 | 52.76 | 2.66 | 3.49 | -9.83 | 0 | 0 | 0 |
| 20Q2 (6) | 12.04 | -0.58 | -12.44 | 1.69 | -5.59 | -9.63 | 0.82 | -1.2 | -10.87 | 0.31 | -8.82 | -18.42 | 14.04 | -5.04 | 3.21 | 6.81 | -0.63 | 1.79 | 2.57 | -8.29 | -6.83 | 0 | 0 | 0 |
| 20Q1 (5) | 12.11 | -18.89 | 0.58 | 1.79 | -10.05 | -5.29 | 0.83 | 0.0 | 0.0 | 0.34 | -5.56 | 6.25 | 14.78 | 10.9 | -5.84 | 6.85 | 23.29 | -0.58 | 2.81 | 16.44 | 5.64 | 0 | 0 | 0 |
| 19Q4 (4) | 14.93 | 2.61 | 0.0 | 1.99 | -6.57 | 0.0 | 0.83 | -15.31 | 0.0 | 0.36 | -16.28 | 0.0 | 13.33 | -8.95 | 0.0 | 5.56 | -17.46 | 0.0 | 2.41 | -18.41 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 14.55 | 5.82 | 0.0 | 2.13 | 13.9 | 0.0 | 0.98 | 6.52 | 0.0 | 0.43 | 13.16 | 0.0 | 14.64 | 7.64 | 0.0 | 6.74 | 0.66 | 0.0 | 2.96 | 6.94 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 13.75 | 14.2 | 0.0 | 1.87 | -1.06 | 0.0 | 0.92 | 10.84 | 0.0 | 0.38 | 18.75 | 0.0 | 13.60 | -13.36 | 0.0 | 6.69 | -2.94 | 0.0 | 2.76 | 3.98 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 12.04 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 15.70 | 0.0 | 0.0 | 6.89 | 0.0 | 0.0 | 2.66 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.71 | -2.66 | 7.19 | -0.83 | 3.78 | 7.08 | 1.09 | -1.8 | 14.76 | 1.88 | 7.76 | 10.01 | 2.24 | 0.88 | 0 | 0 |
| 2022 (9) | 50.04 | -5.82 | 7.25 | -2.68 | 3.53 | -14.94 | 1.11 | -15.27 | 14.49 | 3.32 | 7.05 | -9.69 | 2.22 | -10.03 | 0 | 0 |
| 2021 (8) | 53.13 | 4.14 | 7.45 | 4.05 | 4.15 | 2.47 | 1.31 | -3.68 | 14.02 | -0.08 | 7.81 | -1.6 | 2.47 | -7.5 | 0 | 0 |
| 2020 (7) | 51.02 | -7.67 | 7.16 | -9.25 | 4.05 | 14.41 | 1.36 | -8.72 | 14.03 | -1.71 | 7.94 | 23.91 | 2.67 | -1.14 | 0 | 0 |
| 2019 (6) | 55.26 | 1.1 | 7.89 | 2.47 | 3.54 | -6.1 | 1.49 | -1.32 | 14.28 | 1.35 | 6.41 | -7.12 | 2.70 | -2.4 | 0 | 0 |
| 2018 (5) | 54.66 | -4.26 | 7.7 | -13.97 | 3.77 | 8.02 | 1.51 | 2.03 | 14.09 | -10.14 | 6.90 | 12.83 | 2.76 | 6.56 | 0 | 0 |
| 2017 (4) | 57.09 | -3.58 | 8.95 | -11.65 | 3.49 | -8.64 | 1.48 | -7.5 | 15.68 | -8.37 | 6.11 | -5.25 | 2.59 | -4.07 | 0 | 0 |
| 2016 (3) | 59.21 | -0.87 | 10.13 | -0.1 | 3.82 | 6.41 | 1.6 | 12.68 | 17.11 | 0.78 | 6.45 | 7.34 | 2.70 | 13.67 | 3006 | 0.0 |
| 2015 (2) | 59.73 | -0.18 | 10.14 | 7.07 | 3.59 | -9.34 | 1.42 | 7.58 | 16.98 | 7.27 | 6.01 | -9.18 | 2.38 | 7.77 | 3006 | 0.0 |
| 2014 (1) | 59.84 | -0.58 | 9.47 | -1.46 | 3.96 | -7.69 | 1.32 | 0.76 | 15.83 | 0 | 6.62 | 0 | 2.21 | 0 | 3006 | 0.0 |
