玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.83-1.385.2614.9592.9677.2214.7465.061288.7116.4080.42716.543.6883.08684.132.0977.121008.70.120.00.024.5732.24184.0583.97-5.18-9.0101.8218.48-54.18-1.82-114.5598.3626.944.917.54
23Q3 (19)38.3613.320.687.7581.92-18.088.9371.4-26.329.09-32.8711.812.01-33.8812.291.18-32.9514.560.120.09.0918.5828.85-16.6188.561.5-0.8285.945.3410.3112.50-32.14-43.4225.68-3.390.55
23Q2 (18)33.85-9.13-15.564.26-62.57-65.565.21-57.05-63.7713.5448.1418.363.0440.0917.831.7638.5826.620.12-7.699.0914.42-30.94-41.6787.257.16-8.4881.58-12.86-5.5918.42188.635.5326.589.6112.01
23Q1 (17)37.253.64-4.1711.38539.3823.9712.131078.2323.659.14443.6136.422.17444.4450.691.27652.1760.760.138.3318.1820.88141.391.2181.42-11.76-19.5693.62-57.871.296.38105.745.3224.25-3.19-6.95
22Q4 (16)35.94-5.67-3.78-2.59-127.38-29.5-1.24-110.2344.14-2.66-132.7260.42-0.63-135.254.68-0.23-122.3362.30.129.0920.08.65-61.18-12.092.273.34-9.68222.22185.24139.32-111.11-602.92-1655.5625.05-1.927.74
22Q3 (15)38.10-4.961.289.46-23.52133.5512.12-15.72144.098.13-28.93138.71.79-30.62147.731.03-25.9156.590.110.022.2222.28-9.87250.4489.29-6.34-9.4677.91-9.84-24.0422.0962.54961.6325.547.63-11.87
22Q2 (14)40.093.146.3712.3734.752233.9614.3846.592017.3311.4470.75410.872.5879.17468.571.3975.95614.810.110.010.024.7219.83127.6295.33-5.82-0.5886.41-6.51244.0113.59124.27-91.523.73-8.94-12.4
22Q1 (13)38.874.0716.069.18559.0526.989.81541.89713.126.70199.7303.031.44203.6321.540.79229.51416.00.1110.010.020.63109.8795.92101.22-0.92-2.7692.42-0.47-28.96.06-15.15120.226.0612.09-8.47
21Q4 (12)37.35-0.7217.19-2.0092.9187.01-2.2291.9285.8-6.7268.0259.3-1.3962.9351.23-0.6166.4855.80.1011.1111.119.83166.37507.88102.163.597.6692.86-9.46-6.027.14378.57500.023.25-19.77-18.68
21Q3 (11)37.62-0.195.05-28.20-5420.75-577.88-27.49-3565.33-465.64-21.01-470.92-190.59-3.75-435.71-153.38-1.82-574.07-171.640.09-10.0-10.0-14.81-236.37-349.3398.622.851.65102.56270.9417.76-2.56-101.6-119.8728.986.9812.15
21Q2 (10)37.6912.54-3.190.53124.65112.27-0.7553.1274.66-3.68-11.5230.3-0.70-7.6928.57-0.27-8.034.150.100.011.1110.863.1321.7595.89-7.88-4.83-60.00-146.15-140.8160.00633.33440.027.09-4.850
21Q1 (9)33.495.08-15.28-2.1586.04-204.88-1.6089.76-166.67-3.3080.01-226.73-0.6577.19-225.0-0.2581.88-1150.00.1011.110.010.53536.93-17.73104.099.710.33130.0031.5750.0-30.00-2620.0-325.028.47-0.420
20Q4 (8)31.87-11.0-25.71-15.40-270.19-2364.71-15.63-221.6-652.3-16.51-128.35-2698.31-2.85-92.57-2275.0-1.38-105.97-7000.00.09-10.0-18.18-2.41-140.57-118.8394.89-2.211.9998.8113.45275.481.19-90.77-98.3828.5910.6420.79
20Q3 (7)35.81-8.01-5.29-4.163.762.08-4.86-64.1930.37-7.23-36.9321.16-1.48-51.028.64-0.67-63.4114.10.1011.1111.115.94-33.4143.1397.02-3.7111.6587.10-40.77-44.712.90127.42122.4425.840-9.75
20Q2 (6)38.93-1.522.99-4.32-310.7363.82-2.96-223.3373.74-5.28-422.7761.12-0.98-390.057.39-0.41-1950.066.120.09-10.00.08.92-30.312448.57100.766.8114.6147.0669.6840.57-47.06-452.94-664.710.000-100.0
20Q1 (5)39.53-7.863.922.05201.47159.422.40-15.191700.0-1.01-71.1956.47-0.20-66.6748.72-0.02-200.086.670.10-9.090.012.800.018.394.3411.3430.2786.67229.33-95.6713.33-81.9100.70.00-100.0-100.0
19Q4 (4)42.9013.460.00.68106.20.02.83140.540.0-0.5993.570.0-0.1292.590.00.02102.560.00.1122.220.012.80208.430.084.73-2.50.026.32-83.290.073.68228.150.023.67-17.320.0
19Q3 (3)37.810.030.0-10.978.120.0-6.9838.070.0-9.1732.470.0-1.6229.570.0-0.7835.540.00.090.00.04.151085.710.086.90-1.160.0157.5050.550.0-57.50-834.370.028.63-1.920.0
19Q2 (2)37.80-0.630.0-11.94-246.090.0-11.27-7413.330.0-13.58-485.340.0-2.30-489.740.0-1.21-706.670.00.09-10.00.00.35-96.770.087.9221.40.0104.62-94.770.0-6.1599.680.029.19-0.170.0
19Q1 (1)38.040.00.0-3.450.00.0-0.150.00.0-2.320.00.0-0.390.00.0-0.150.00.00.100.00.010.820.00.072.420.00.02000.000.00.0-1900.000.00.029.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.83-3.599.6539.656.99-0.710.3220.2812.04109.3910.79106.76.17104.980.484.3519.684.1383.97-9.093.4616.246.54-66.641.15-18.1225.853.07
2022 (9)38.204.66.9107.04-13.088.5805.7505.2203.0100.4617.9518.90318.1492.27-9.6880.41-18.7119.591712.241.41-25.2125.08-6.66
2021 (8)36.52-0.38-7.5108.091.19-7.580-8.420-6.590-3.0000.39-2.54.52-31.2102.167.6698.92-4.321.0801.88-27.0726.87-2.04
2020 (7)36.66-6.69-5.1208.005.83-4.930-7.220-5.440-2.5400.40-2.446.57-9.094.8911.99103.39-38.81-3.3902.58-19.6927.43-0.33
2019 (6)39.295.48-6.1407.56-6.96-3.620-6.180-4.470-2.1900.4110.817.22-6.9684.7318.12168.9724.95-68.9703.21-13.4227.52-5.1
2018 (5)37.25-1.9-5.3808.12-3.7-3.960-5.550-3.490-1.7900.375.717.76-20.071.737.65135.2313.76-36.3603.71029.00-3.04
2017 (4)37.972.57-2.9508.43-1.1-2.470-4.220-2.430-1.1900.352.949.70-15.8766.633.95118.87-70.7-18.8700.00029.91-1.84
2016 (3)37.023.03-6.6608.532.48-1.640-3.010-1.660-0.7300.340.011.5333.4564.104.64405.7187.01-305.7100.00030.47-1.61
2015 (2)35.93-12.39-5.8608.3228.58-2.680-3.820-2.080-1.0300.34-20.938.64-45.7661.264.74216.95211.86-118.6400.00030.9722.65
2014 (1)41.0105.4606.4712.747.8503.7502.6101.9000.43-14.015.93-31.2258.49-7.569.5774.9830.43-49.480.00025.255.52

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