玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.08-4.8-5.933.6660.531.676.1162.512.324.9379.936.941.5196.13.420.9878.185.380.185.880.010.5027.2713.8872.211.52-0.5259.71-1.72-9.3540.292.6718.0520.05-17.29-12.64
23Q3 (19)36.850.3-4.392.2842.5-58.393.7629.21-51.612.747.03-55.160.778.45-56.250.557.84-49.540.176.250.08.2515.06-29.5571.130.87-1.6960.769.01-14.1939.24-11.3531.6224.241.05.53
23Q2 (18)36.74-3.142.771.60-49.53-76.152.91-45.71-72.572.56-46.44-65.960.71-46.21-66.670.51-40.7-61.360.160.0-5.887.17-25.23-50.9670.526.49-0.9355.74-5.41-12.0144.267.7720.7724.00-3.9211.32
23Q1 (17)37.931.7210.623.17-11.9448.135.36-1.4732.354.783.695.991.32-9.5912.820.86-7.5313.160.16-11.110.09.594.0117.2466.22-8.78-1.658.93-10.5412.2441.0720.35-13.5324.988.856.98
22Q4 (16)37.29-3.2412.453.60-34.31-38.145.44-29.99-42.04.61-24.55-39.581.46-17.05-26.630.93-14.68-26.190.185.8812.59.22-21.26-30.3172.590.3313.165.87-6.976.4134.1314.47-10.4222.95-0.090.61
22Q3 (15)38.547.88.25.48-18.3346.927.77-26.77-7.836.11-18.75-9.881.76-17.372.331.09-17.421.870.170.013.3311.71-19.9-6.0272.351.649.870.8111.7760.5629.81-18.66-46.6722.976.543.47
22Q2 (14)35.754.26-4.086.71213.5526.1310.61161.9844.557.5266.7446.592.1382.0546.91.3273.6850.00.176.256.2514.6278.7330.5471.185.77-4.2863.3520.66-12.636.65-22.8433.221.56-7.672.67
22Q1 (13)34.293.41-9.982.14-63.23-66.514.05-56.82-49.694.51-40.89-30.41.17-41.21-37.770.76-39.68-30.910.160.00.08.18-38.17-32.0667.304.86-14.6652.50-15.19-33.8647.5024.69130.323.352.375.8
21Q4 (12)33.16-6.91-3.665.8256.03164.559.3811.2783.927.6312.5474.61.9915.739.161.2617.7650.00.166.67-11.1113.236.1851.3764.18-2.6-25.7861.9040.3841.8738.10-31.85-33.4822.812.75-3.59
21Q3 (11)35.62-4.43-2.73.73-29.89-28.278.4314.8515.326.7832.1615.51.7218.62-5.491.0721.592.880.15-6.25-11.7612.4611.2512.3565.89-11.39-22.044.10-39.16-37.8455.90103.1592.422.205.7114.49
21Q2 (10)37.27-2.15-0.355.32-16.74-30.187.34-8.82-44.945.13-20.83-57.881.45-22.87-60.810.88-20.0-56.220.160.00.011.20-6.98-35.2674.36-5.71-15.9572.48-8.6826.627.5233.41-35.6321.00-4.854.32
21Q1 (9)38.0910.663.226.39190.458.498.0557.8415.996.4848.2819.121.8831.470.01.1030.954.760.16-11.11-11.1112.0437.7613.1678.86-8.8-15.1979.3881.9-6.4320.62-63.9935.9422.07-6.720
20Q4 (8)34.42-5.98-2.382.20-57.69-18.525.10-30.2330.774.37-25.5527.031.43-21.4320.170.84-19.2321.740.185.880.08.74-21.1915.1586.472.37-8.9243.64-38.49-36.5357.2797.1283.2723.6622.0212.45
20Q3 (7)36.61-2.11-2.375.20-31.76-12.617.31-45.169.765.87-51.8117.41.82-50.817.691.04-48.2610.640.176.250.011.09-35.96.2384.47-4.52-11.2870.9523.91-20.5629.05-32.03171.8619.39-3.681.36
20Q2 (6)37.401.36-3.637.6229.3731.8313.3392.0789.8912.18123.983.433.7096.8164.442.0191.4362.10.16-11.11-11.1117.3062.5959.4588.47-4.85-9.0557.25-32.5-30.842.75181.73137.6620.1306.85
20Q1 (5)36.904.65-2.595.89118.1532.366.9477.9543.395.4458.1427.41.8857.9828.771.0552.1723.530.180.00.010.6440.1822.5892.98-2.064.7884.8323.39-7.4615.17-51.4582.070.00-100.0-100.0
19Q4 (4)35.26-5.970.02.70-54.620.03.90-41.440.03.44-31.20.01.19-29.590.00.69-26.60.00.185.880.07.59-27.30.094.94-0.280.068.75-23.020.031.25192.410.021.049.980.0
19Q3 (3)37.50-3.380.05.952.940.06.66-5.130.05.00-24.70.01.69-24.890.00.94-24.190.00.17-5.560.010.44-3.780.095.21-2.120.089.317.950.010.69-40.580.019.131.540.0
19Q2 (2)38.812.460.05.7829.890.07.0245.040.06.6455.50.02.2554.110.01.2445.880.00.180.00.010.8525.00.097.279.610.082.73-9.740.017.99115.830.018.843.80.0
19Q1 (1)37.880.00.04.450.00.04.840.00.04.270.00.01.460.00.00.850.00.00.180.00.08.680.00.088.740.00.091.670.00.08.330.00.018.150.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.620.32.70-39.733.585.874.56-34.483.77-33.514.34-31.112.89-27.750.671.528.92-18.1772.21-0.5259.08-8.1940.9214.770.14-18.4523.252.38
2022 (9)36.511.34.48-15.953.381.446.96-16.045.67-12.776.30-12.014.00-7.620.664.7610.90-10.8772.5913.164.350.0135.65-0.020.1737.1122.713.18
2021 (8)36.04-0.695.333.53.338.238.293.116.50-4.977.16-19.554.33-12.70.63-7.3512.233.5664.18-25.7864.340.5635.66-0.570.13-44.7822.016.43
2020 (7)36.29-2.845.159.573.08-0.618.0443.836.8441.618.9034.644.9631.910.68-4.2311.8126.0486.47-8.9263.98-23.935.87125.30.239.3120.687.09
2019 (6)37.35-1.194.705.863.10-4.515.59-5.894.83-0.216.611.853.76-0.270.71-1.399.37-4.5894.946.8784.0812.6115.92-37.160.21-30.2619.315.23
2018 (5)37.8022.774.440.03.25-18.285.941.374.84-1.436.4917.573.7713.550.7216.139.82-6.4888.846.5474.67-1.3425.334.180.30-4.5418.35-5.66
2017 (4)30.795.414.44-10.33.97-8.545.86-12.544.91-10.075.52-4.03.32-4.60.626.910.50-10.1883.392.8475.682.4124.32-6.830.31019.45-0.71
2016 (3)29.211.954.9513.274.34-1.076.70-16.255.46-14.695.75-12.353.48-10.310.583.5711.69-10.8381.090.6373.9035.1926.10-42.430.00019.592.3
2015 (2)28.65-6.464.37-16.924.397.138.00-2.086.40-3.326.56-1.063.886.890.5612.013.11-0.2380.58-8.4454.67-15.1645.3327.460.00019.15-4.2
2014 (1)30.6305.2604.109.828.1706.6206.6303.6300.502.0413.1420.9988.01-25.1564.43-10.3435.5726.410.00019.992.51

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