玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.15-1.650.119.41254.0158.151.12165.12161.881.08500.0145.00.53688.89143.440.39254.55234.480.2150.016.674.8430.11130.48136.59-0.86-29.74829.63135.88352.21-729.63-189.85-270.111.45-33.78-14.04
23Q3 (19)35.744.7221.85-6.1149.7949.63-1.7271.14-131.97-0.2792.13-105.12-0.0992.37-105.080.11144.0-86.90.147.697.693.721277.78-67.76137.78-13.34-14.45351.7271.06257.02-251.72-140.9-177.6917.2931.48-2.92
23Q2 (18)34.135.7641.5-12.17-603.4728.5-5.96-71.265.25-3.433.6535.65-1.1840.733.71-0.2550.051.920.13-31.588.330.27-56.45280.0158.99-17.59-2.02205.62311.24-23.88-104.49-308.9938.5713.15-6.67-28.22
23Q1 (17)32.27-8.0919.61-1.73-129.0863.11-3.48-92.27-154.01-3.56-48.33-83.51-1.99-63.11-93.2-0.50-72.41-108.330.195.560.00.62-70.48-75.0192.93-0.7611.5650.00115.2-85.3850.00-88.34120.6714.095.7819.31
22Q4 (16)35.1119.714.05.95149.05110.25-1.81-133.64-552.5-2.40-145.54-340.0-1.22-168.93-300.0-0.29-134.52-182.860.1838.46-18.182.10-81.8-43.4194.4120.718.93-328.95-46.85-147.61428.9532.39171.4913.32-25.2116.33
22Q3 (15)29.3321.6-12.89-12.1328.73-258.365.38185.53-12.235.27198.8719.231.77199.44-27.760.84261.54-16.830.138.33-35.011.547793.3317.64161.05-0.75-7.68-224.00-182.93-278.48324.00290.461404.7617.81-2.7887.28
22Q2 (14)24.12-10.6-29.12-17.02-262.9-353.27-6.29-359.12-416.08-5.33-174.74-462.59-1.78-72.82-287.37-0.52-116.67-223.810.12-36.84-45.45-0.15-106.05-102.91162.26-6.18-10.08270.11-21.0-20.13-170.1129.6928.5818.3255.12101.54
22Q1 (13)26.98-20.08-25.16-4.69-265.72-153.54-1.37-442.5-115.78-1.94-294.0-127.75-1.03-268.85-117.52-0.24-168.57-111.270.19-13.64-34.482.48-33.15-77.29172.94-3.1-15.86341.94-50.51238.88-241.9459.68-26754.8411.813.1458.31
21Q4 (12)33.760.27-17.962.83-63.05-82.480.40-93.47-97.191.00-77.38-92.360.61-75.1-96.180.35-65.35-94.040.2210.0-50.03.71-62.18-76.87178.482.323.7690.91450.51509.21-600.00-2316.22-4373.7911.4520.460.36
21Q3 (11)33.67-1.06-27.967.6613.99-60.216.13208.04-64.464.42200.68-62.482.45157.89-79.571.01140.48-75.840.20-9.09-42.869.8190.12-50.75174.44-3.33-3.41125.50-62.8912.55-24.8389.57-112.89.514.621.17
21Q2 (10)34.03-5.6-24.66.72-23.29-42.861.99-77.07-81.231.47-78.97-80.220.95-83.84-85.320.42-80.28-81.170.22-24.14-21.435.16-52.75-64.44180.45-12.21-14.61338.18235.16204.94-238.18-26338.18-2084.79.0921.850
21Q1 (9)36.05-12.3928.578.76-45.7612614.298.68-39.093238.466.99-46.62154.845.88-63.22700.02.13-63.71826.090.29-34.0938.110.92-31.9293.62205.5419.42-0.12100.90-11.03503.6-0.9093.28-100.727.464.480
20Q4 (8)41.15-11.9634.2116.15-16.163.1314.25-17.39128.3713.0911.12163.9115.9833.28323.875.8740.43338.060.4425.7191.316.04-19.4840.21172.12-4.69-23.52113.411.71-28.26-13.41-14.9376.917.14-24.04-62.95
20Q3 (7)46.743.5744.9819.2563.69153.9617.2562.74145.7311.7858.55122.2611.9985.32280.634.1887.44257.260.3525.084.2119.9237.2848.1180.59-14.55-19.18111.510.553.46-11.67-7.04-50.039.400-42.08
20Q2 (6)45.1360.9584.211.7616900.0384.0610.603976.92500.07.432296.77650.376.472980.951051.472.23869.574560.00.2833.3375.014.51157.27191.37211.332.694.01110.90543.61-30.08-10.90-108.7280.240.000-100.0
20Q1 (5)28.04-8.55-3.28-0.07-100.71-101.140.26-95.83-95.90.31-93.75-93.390.21-94.43-94.620.23-82.84-83.330.21-8.7-16.05.64-50.7-49.51205.79-8.56-5.28-25.00-115.81-125.68125.00315.164608.330.00-100.0-100.0
19Q4 (4)30.66-4.90.09.9030.610.06.24-11.110.04.96-6.420.03.7719.680.01.3414.530.00.2321.050.011.44-14.940.0225.060.720.0158.1046.690.0-58.10-646.940.019.2718.730.0
19Q3 (3)32.2431.590.07.58283.090.07.02364.910.05.30492.590.03.15563.240.01.172440.00.00.1918.750.013.45170.080.0223.459.970.0107.78-32.050.0-7.7885.90.016.23-11.260.0
19Q2 (2)24.50-15.490.0-4.14-167.210.0-2.65-141.80.0-1.35-128.780.0-0.68-117.440.0-0.05-103.620.00.16-36.00.04.98-55.420.0203.19-6.480.0158.6262.950.0-55.17-2178.160.018.2925.960.0
19Q1 (1)28.990.00.06.160.00.06.340.00.04.690.00.03.900.00.01.380.00.00.250.00.011.170.00.0217.260.00.097.350.00.02.650.00.014.520.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.2516.97-1.2802.35-3.24-2.180-1.420-2.500-0.2800.6713.562.50-30.75136.59-29.7459.17-87.5241.42011.652.8613.79-6.06
2022 (9)29.28-15.25-5.3902.4340.5-1.140-1.330-2.240-0.2200.59-35.873.61-52.93194.418.93474.07230.95-374.07011.327.5314.6859.91
2021 (8)34.55-17.326.69-52.621.7314.024.67-62.973.78-62.359.59-74.123.92-70.460.92-28.127.67-50.55178.483.7143.2527.94-43.25010.5312.659.182.11
2020 (7)41.7942.4314.12152.141.52-52.8112.61164.9210.04167.0237.05263.9513.27254.811.2856.115.5146.6172.12-23.52111.96-4.76-11.9609.3563.958.99-47.02
2019 (6)29.346.735.60266.013.2111.64.7680.33.7664.1910.1868.823.7449.60.821.2310.5832.75225.06-5.44117.56103.31-17.5605.70-13.8516.97-2.42
2018 (5)27.49-3.581.5302.8815.642.6402.2906.0302.5000.819.467.970238.0013.7957.82384.2742.18-52.16.6250.9717.398.21
2017 (4)28.51-3.78-0.5402.4941.74-4.510-3.720-7.580-2.3500.74-23.71-0.270209.1549.2311.94-88.2388.0604.38016.0719.21
2016 (3)29.6317.078.6561.081.7612.48.5313.736.3810.9615.92-14.556.611.070.97-7.6211.7910.5140.15-24.31101.4941.74-1.4900.00013.48-3.71
2015 (2)25.311.045.37-8.981.569.497.503.025.750.1718.63-30.046.54-14.731.05-15.3210.675.02185.16-23.2271.60-11.5828.4051.610.00014.006.87
2014 (1)25.0505.9001.43-19.447.2805.74026.6307.6701.246.910.16174.59241.17-24.8880.9894.3518.73-70.030.00013.105.56

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