- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.68 | 3.47 | -11.84 | 0.68 | 15.25 | 41.67 | 0.25 | 0.0 | 8.7 | 0.03 | 0.0 | 50.0 | 25.37 | 11.38 | 60.7 | 9.33 | -3.36 | 23.3 | 1.12 | -3.36 | 70.15 | 289 | 0.0 | 0.0 |
| 23Q3 (19) | 2.59 | -10.38 | 79.86 | 0.59 | -1.67 | 321.43 | 0.25 | 4.17 | 47.06 | 0.03 | 0.0 | 0 | 22.78 | 9.72 | 134.31 | 9.65 | 16.23 | -18.24 | 1.16 | 11.58 | 0 | 289 | 0.0 | 18.44 |
| 23Q2 (18) | 2.89 | -12.69 | 71.01 | 0.6 | -9.09 | 300.0 | 0.24 | -11.11 | 4.35 | 0.03 | 0.0 | 0 | 20.76 | 4.12 | 133.91 | 8.30 | 1.81 | -38.98 | 1.04 | 14.53 | 0 | 289 | 0.0 | 18.44 |
| 23Q1 (17) | 3.31 | 8.88 | 109.49 | 0.66 | 37.5 | 312.5 | 0.27 | 17.39 | 8.0 | 0.03 | 50.0 | 200.0 | 19.94 | 26.28 | 96.9 | 8.16 | 7.82 | -48.45 | 0.91 | 37.76 | 43.2 | 289 | 0.0 | 18.44 |
| 22Q4 (16) | 3.04 | 111.11 | 9.35 | 0.48 | 242.86 | 152.63 | 0.23 | 35.29 | 35.29 | 0.02 | 0 | 100.0 | 15.79 | 62.41 | 131.02 | 7.57 | -35.91 | 23.72 | 0.66 | 0 | 82.89 | 289 | 18.44 | 18.44 |
| 22Q3 (15) | 1.44 | -14.79 | -28.36 | 0.14 | -6.67 | -33.33 | 0.17 | -26.09 | -26.09 | 0 | 0 | -100.0 | 9.72 | 9.54 | -6.94 | 11.81 | -13.25 | 3.17 | 0.00 | 0 | -100.0 | 244 | 0.0 | -20.26 |
| 22Q2 (14) | 1.69 | 6.96 | -40.7 | 0.15 | -6.25 | -25.0 | 0.23 | -8.0 | 0.0 | 0 | -100.0 | -100.0 | 8.88 | -12.35 | 26.48 | 13.61 | -13.99 | 68.64 | 0.00 | -100.0 | -100.0 | 244 | 0.0 | -20.26 |
| 22Q1 (13) | 1.58 | -43.17 | -33.33 | 0.16 | -15.79 | -15.79 | 0.25 | 47.06 | -7.41 | 0.01 | 0.0 | 0.0 | 10.13 | 48.17 | 26.32 | 15.82 | 158.75 | 38.89 | 0.63 | 75.95 | 50.0 | 244 | 0.0 | -20.26 |
| 21Q4 (12) | 2.78 | 38.31 | -7.02 | 0.19 | -9.52 | -5.0 | 0.17 | -26.09 | -22.73 | 0.01 | 0.0 | -50.0 | 6.83 | -34.58 | 2.18 | 6.12 | -46.56 | -16.89 | 0.36 | -27.7 | -46.22 | 244 | -20.26 | -20.26 |
| 21Q3 (11) | 2.01 | -29.47 | -38.91 | 0.21 | 5.0 | 16.67 | 0.23 | 0.0 | -17.86 | 0.01 | 0.0 | -50.0 | 10.45 | 48.88 | 90.96 | 11.44 | 41.79 | 34.45 | 0.50 | 41.79 | -18.16 | 306 | 0.0 | -18.83 |
| 21Q2 (10) | 2.85 | 20.25 | 22.32 | 0.2 | 5.26 | 5.26 | 0.23 | -14.81 | -8.0 | 0.01 | 0.0 | -75.0 | 7.02 | -12.47 | -13.94 | 8.07 | -29.16 | -24.79 | 0.35 | -16.84 | -79.56 | 306 | 0.0 | -18.83 |
| 21Q1 (9) | 2.37 | -20.74 | -27.96 | 0.19 | -5.0 | -24.0 | 0.27 | 22.73 | -6.9 | 0.01 | -50.0 | -50.0 | 8.02 | 19.85 | 5.5 | 11.39 | 54.83 | 29.24 | 0.42 | -36.92 | -30.59 | 306 | 0.0 | -30.93 |
| 20Q4 (8) | 2.99 | -9.12 | -33.7 | 0.2 | 11.11 | -25.93 | 0.22 | -21.43 | -21.43 | 0.02 | 0.0 | 100.0 | 6.69 | 22.26 | 11.73 | 7.36 | -13.55 | 18.51 | 0.67 | 10.03 | 201.67 | 306 | -18.83 | -30.93 |
| 20Q3 (7) | 3.29 | 41.2 | -21.85 | 0.18 | -5.26 | -30.77 | 0.28 | 12.0 | -17.65 | 0.02 | -50.0 | 100.0 | 5.47 | -32.91 | -11.41 | 8.51 | -20.68 | 5.38 | 0.61 | -64.59 | 155.93 | 377 | 0.0 | -14.9 |
| 20Q2 (6) | 2.33 | -29.18 | -64.15 | 0.19 | -24.0 | -34.48 | 0.25 | -13.79 | -24.24 | 0.04 | 100.0 | 100.0 | 8.15 | 7.31 | 82.77 | 10.73 | 21.73 | 111.34 | 1.72 | 182.4 | 457.94 | 377 | -14.9 | -14.9 |
| 20Q1 (5) | 3.29 | -27.05 | -21.1 | 0.25 | -7.41 | -7.41 | 0.29 | 3.57 | -14.71 | 0.02 | 100.0 | 100.0 | 7.60 | 26.93 | 17.36 | 8.81 | 41.98 | 8.11 | 0.61 | 174.16 | 153.5 | 443 | 0.0 | 0.0 |
| 19Q4 (4) | 4.51 | 7.13 | 0.0 | 0.27 | 3.85 | 0.0 | 0.28 | -17.65 | 0.0 | 0.01 | 0.0 | 0.0 | 5.99 | -3.06 | 0.0 | 6.21 | -23.13 | 0.0 | 0.22 | -6.65 | 0.0 | 443 | 0.0 | 0.0 |
| 19Q3 (3) | 4.21 | -35.23 | 0.0 | 0.26 | -10.34 | 0.0 | 0.34 | 3.03 | 0.0 | 0.01 | -50.0 | 0.0 | 6.18 | 38.42 | 0.0 | 8.08 | 59.07 | 0.0 | 0.24 | -22.8 | 0.0 | 443 | 0.0 | 0.0 |
| 19Q2 (2) | 6.5 | 55.88 | 0.0 | 0.29 | 7.41 | 0.0 | 0.33 | -2.94 | 0.0 | 0.02 | 100.0 | 0.0 | 4.46 | -31.09 | 0.0 | 5.08 | -37.73 | 0.0 | 0.31 | 28.31 | 0.0 | 443 | 0.0 | 0.0 |
| 19Q1 (1) | 4.17 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 6.47 | 0.0 | 0.0 | 8.15 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 443 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.46 | 47.87 | 2.53 | 172.04 | 1.01 | 16.09 | 0.12 | 300.0 | 22.08 | 83.97 | 8.81 | -21.49 | 1.05 | 170.51 | 289 | 0.0 |
| 2022 (9) | 7.75 | -22.65 | 0.93 | 17.72 | 0.87 | -3.33 | 0.03 | -25.0 | 12.00 | 52.2 | 11.23 | 24.98 | 0.39 | -3.03 | 289 | 18.44 |
| 2021 (8) | 10.02 | -15.73 | 0.79 | -3.66 | 0.9 | -14.29 | 0.04 | -55.56 | 7.88 | 14.32 | 8.98 | 1.71 | 0.40 | -47.26 | 244 | -20.26 |
| 2020 (7) | 11.89 | -38.68 | 0.82 | -24.77 | 1.05 | -17.97 | 0.09 | 50.0 | 6.90 | 22.68 | 8.83 | 33.78 | 0.76 | 144.62 | 306 | -18.83 |
| 2019 (6) | 19.39 | -37.21 | 1.09 | -16.79 | 1.28 | -12.93 | 0.06 | 200.0 | 5.62 | 32.51 | 6.60 | 38.67 | 0.31 | 377.77 | 377 | -14.9 |
| 2018 (5) | 30.88 | 21.57 | 1.31 | -40.18 | 1.47 | -30.0 | 0.02 | 100.0 | 4.24 | -50.8 | 4.76 | -42.42 | 0.06 | 64.51 | 443 | -15.94 |
| 2017 (4) | 25.4 | -39.39 | 2.19 | -13.44 | 2.1 | -16.33 | 0.01 | -50.0 | 8.62 | 42.83 | 8.27 | 38.05 | 0.04 | -17.5 | 527 | -12.6 |
| 2016 (3) | 41.91 | 2.29 | 2.53 | -13.06 | 2.51 | -11.62 | 0.02 | -33.33 | 6.04 | -15.01 | 5.99 | -13.6 | 0.05 | -34.83 | 603 | -40.59 |
| 2015 (2) | 40.97 | 4.09 | 2.91 | 3.56 | 2.84 | -3.07 | 0.03 | -25.0 | 7.10 | -0.51 | 6.93 | -6.88 | 0.07 | -27.95 | 1015 | 0.0 |
| 2014 (1) | 39.36 | 5.86 | 2.81 | 22.17 | 2.93 | -5.79 | 0.04 | -50.0 | 7.14 | 0 | 7.44 | 0 | 0.10 | 0 | 1015 | 0.0 |
