玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)6.112.3425.510000.3210.343.230000.00005.25-1.78-17.760.0000000
23Q3 (19)5.431.12139.210000.29-21.6211.540000.00005.34-22.49-53.370.0000000
23Q2 (18)5.37108.95111.420000.3748.042.310000.00006.89-29.17-32.690.0000000
23Q1 (17)2.57-47.1226.60000.25-19.35-21.880000.00009.7352.5-38.290.0000000
22Q4 (16)4.86114.1123.960000.3119.230.00000.00006.38-44.31-55.350.0000000
22Q3 (15)2.27-10.6318.230000.260.0-7.140000.000011.4511.89-21.460.0000000
22Q2 (14)2.5425.1252.10000.26-18.75-16.130000.000010.24-35.06-44.860.0000000
22Q1 (13)2.03-6.45712.00000.323.2328.00000.000015.7610.34-84.240.0000000
21Q4 (12)2.1713.02106.6700-100.00.3110.7140.910000.000-100.014.29-2.04-31.820.0000000
21Q3 (11)1.9214.9784.6200-100.00.28-9.6847.370000.000-100.014.58-21.44-20.180.0000000
21Q2 (10)1.67568.0203.6400-100.00.3124.063.1600-100.00.000-100.018.56-81.44-46.270.000-100.0000
21Q1 (9)0.25-76.19-62.120-100.0-100.00.2513.6456.2500-100.00.00-100.0-100.0100.00377.27312.50.000-100.0000
20Q4 (8)1.050.96-34.780.4691.67-4.170.2215.7915.7900-100.043.8189.8446.9420.9514.6977.540.000-100.0000
20Q3 (7)1.0489.09-23.530.24-20.0-11.110.190.05.560-100.0-100.023.08-57.6916.2418.27-47.1238.030.00-100.0-100.0000
20Q2 (6)0.55-16.67-28.570.30.015.380.1918.7526.670.010.00.054.5520.061.5434.5542.577.331.8220.040.0000
20Q1 (5)0.66-59.01-16.460.3-37.5650.00.16-15.7923.080.010.00.045.4552.46797.7324.24105.4247.321.52143.9419.7000
19Q4 (4)1.6118.380.00.4877.780.00.195.560.00.010.00.029.8150.170.011.80-10.840.00.62-15.530.0000.0
19Q3 (3)1.3676.620.00.273.850.00.1820.00.00.010.00.019.85-41.20.013.24-32.060.00.74-43.380.0000.0
19Q2 (2)0.77-2.530.00.26550.00.00.1515.380.00.010.00.033.77566.880.019.4818.380.01.302.60.0000.0
19Q1 (1)0.790.00.00.040.00.00.130.00.00.010.00.05.060.00.016.460.00.01.270.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)19.4866.64001.236.96000.0006.31-35.820.00000
2022 (9)11.6994.19001.150.0000.0009.84-48.50.00000
2021 (8)6.0282.98001.1549.35000.00019.10-18.380.00000
2020 (7)3.29-27.371.323.810.7716.670.02-33.3339.5170.4723.4060.640.61-8.2100
2019 (6)4.53-24.371.05337.50.6665.00.030.023.18478.514.57118.180.6632.2300
2018 (5)5.99-20.870.24-29.410.429.030.03-57.144.01-10.796.6863.070.50-45.8400
2017 (4)7.57-5.140.34-24.440.310.00.0716.674.49-20.354.105.420.9222.9900
2016 (3)7.986.120.4521.620.31-3.120.0620.05.6414.613.88-8.710.7513.082970.0
2015 (2)7.52-23.420.37-9.760.3214.290.05-54.554.9217.854.2649.240.66-40.642970.0
2014 (1)9.8211.340.41-30.510.28-26.320.11-50.04.1802.8501.1202970.0

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