- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 5.54 | -10.36 | -26.82 | 0.08 | 0.0 | -27.27 | 0.46 | -17.86 | -22.03 | 0 | 0 | 0 | 1.44 | 11.55 | -0.62 | 8.30 | -8.37 | 6.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 6.18 | 8.04 | -18.79 | 0.08 | -11.11 | -20.0 | 0.56 | 19.15 | 7.69 | 0 | 0 | 0 | 1.29 | -17.73 | -1.49 | 9.06 | 10.28 | 32.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 5.72 | 0.0 | -8.48 | 0.09 | 0.0 | 0.0 | 0.47 | 4.44 | 17.5 | 0 | 0 | 0 | 1.57 | 0.0 | 9.27 | 8.22 | 4.44 | 28.39 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 5.72 | -24.44 | 8.95 | 0.09 | -18.18 | 12.5 | 0.45 | -23.73 | 25.0 | 0 | 0 | 0 | 1.57 | 8.28 | 3.26 | 7.87 | 0.94 | 14.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 7.57 | -0.53 | 28.74 | 0.11 | 10.0 | 22.22 | 0.59 | 13.46 | 51.28 | 0 | 0 | 0 | 1.45 | 10.58 | -5.06 | 7.79 | 14.06 | 17.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 7.61 | 21.76 | 36.62 | 0.1 | 11.11 | 25.0 | 0.52 | 30.0 | 23.81 | 0 | 0 | 0 | 1.31 | -8.75 | -8.51 | 6.83 | 6.77 | -9.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 6.25 | 19.05 | 11.61 | 0.09 | 12.5 | 12.5 | 0.4 | 11.11 | -21.57 | 0 | 0 | 0 | 1.44 | -5.5 | 0.8 | 6.40 | -6.67 | -29.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 5.25 | -10.71 | 38.16 | 0.08 | -11.11 | -20.0 | 0.36 | -7.69 | -7.69 | 0 | 0 | 0 | 1.52 | -0.44 | -42.1 | 6.86 | 3.38 | -33.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 5.88 | 5.57 | 6.52 | 0.09 | 12.5 | -10.0 | 0.39 | -7.14 | -27.78 | 0 | 0 | 0 | 1.53 | 6.57 | -15.51 | 6.63 | -12.04 | -32.2 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 5.57 | -0.54 | 3.53 | 0.08 | 0.0 | -11.11 | 0.42 | -17.65 | 5.0 | 0 | 0 | 0 | 1.44 | 0.54 | -14.14 | 7.54 | -17.2 | 1.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 5.6 | 47.37 | 59.54 | 0.08 | -20.0 | 33.33 | 0.51 | 30.77 | -5.56 | 0 | 0 | 0 | 1.43 | -45.71 | -16.43 | 9.11 | -11.26 | -40.8 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 3.8 | -31.16 | -18.45 | 0.1 | 0.0 | 0.0 | 0.39 | -27.78 | -4.88 | 0 | 0 | 0 | 2.63 | 45.26 | 22.63 | 10.26 | 4.91 | 16.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 5.52 | 2.6 | -8.31 | 0.1 | 11.11 | -9.09 | 0.54 | 35.0 | 1.89 | 0 | 0 | 0 | 1.81 | 8.29 | -0.86 | 9.78 | 31.58 | 11.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 5.38 | 53.28 | -12.09 | 0.09 | 50.0 | -25.0 | 0.4 | -25.93 | -24.53 | 0 | 0 | 0 | 1.67 | -2.14 | -14.68 | 7.43 | -51.67 | -14.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 3.51 | -24.68 | -39.9 | 0.06 | -40.0 | -45.45 | 0.54 | 31.71 | 10.2 | 0 | 0 | 0 | 1.71 | -20.34 | -9.25 | 15.38 | 74.86 | 83.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 4.66 | -22.59 | -15.88 | 0.1 | -9.09 | -9.09 | 0.41 | -22.64 | -8.89 | 0 | 0 | 0 | 2.15 | 17.44 | 8.08 | 8.80 | -0.06 | 8.32 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 6.02 | -1.63 | 0.0 | 0.11 | -8.33 | 0.0 | 0.53 | 0.0 | 0.0 | 0 | 0 | 0.0 | 1.83 | -6.81 | 0.0 | 8.80 | 1.66 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 6.12 | 4.79 | 0.0 | 0.12 | 9.09 | 0.0 | 0.53 | 8.16 | 0.0 | 0 | 0 | 0.0 | 1.96 | 4.1 | 0.0 | 8.66 | 3.21 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.84 | 5.42 | 0.0 | 0.11 | 0.0 | 0.0 | 0.49 | 8.89 | 0.0 | 0 | 0 | 0.0 | 1.88 | -5.14 | 0.0 | 8.39 | 3.3 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.54 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.99 | 0.0 | 0.0 | 8.12 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.17 | -13.19 | 0.34 | -8.11 | 1.94 | 3.74 | 0 | 0 | 1.47 | 5.85 | 8.37 | 19.5 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 26.69 | 28.01 | 0.37 | 8.82 | 1.87 | 10.0 | 0 | 0 | 1.39 | -14.99 | 7.01 | -14.07 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 20.85 | 9.33 | 0.34 | -2.86 | 1.7 | -9.57 | 0 | 0 | 1.63 | -11.15 | 8.15 | -17.29 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 19.07 | -18.95 | 0.35 | -22.22 | 1.88 | -6.0 | 0 | 0 | 1.84 | -4.03 | 9.86 | 15.98 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 23.53 | -15.6 | 0.45 | -10.0 | 2.0 | -5.66 | 0 | 0 | 1.91 | 6.64 | 8.50 | 11.78 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 27.88 | 22.07 | 0.5 | 92.31 | 2.12 | 26.19 | 0 | 0 | 1.79 | 57.54 | 7.60 | 3.38 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 22.84 | 27.53 | 0.26 | -60.0 | 1.68 | -12.95 | 0 | 0 | 1.14 | -68.63 | 7.36 | -31.74 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 17.91 | -1.97 | 0.65 | 38.3 | 1.93 | 7.82 | 0 | 0 | 3.63 | 41.08 | 10.78 | 9.99 | 0.00 | 0 | 2450 | 0.0 |
| 2015 (2) | 18.27 | -12.79 | 0.47 | -14.55 | 1.79 | 10.49 | 0 | 0 | 2.57 | -2.01 | 9.80 | 26.7 | 0.00 | 0 | 2450 | 0.0 |
| 2014 (1) | 20.95 | -0.95 | 0.55 | 17.02 | 1.62 | 11.72 | 0 | 0 | 2.63 | 0 | 7.73 | 0 | 0.00 | 0 | 2450 | 0.0 |
