玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)58.170.641.772.91-24.61-51.663.40-25.27-40.662.69-26.5-40.221.00-25.93-37.890.69-23.33-35.510.230.00.011.43-7.0-16.9959.37-1.482.3184.21-3.76-18.5115.79-5.26336.8437.851.3410.32
23Q3 (19)57.800.523.233.86-25.343609.094.55-37.5127.53.66-38.38120.481.35-36.02154.720.90-34.78130.770.234.5515.012.29-20.6111.6360.26-0.68-0.587.5024.52016.67-43.94-85.037.351.85-0.64
23Q2 (18)57.50-1.198.95.17-31.43187.337.28-3.451111.115.94-2.14671.432.11-3.21859.091.38-4.17590.00.22-4.3522.2215.48-3.3761.5960.672.1-7.2270.27-29.73-91.2229.730104.2536.673.21-10.19
23Q1 (17)58.191.81.097.5425.25166.437.5431.5959.076.0734.8957.662.1835.484.751.4434.5877.780.230.015.016.0216.3414.9259.422.413.83100.00-3.2361.540.00100.0-100.035.533.56-9.08
22Q4 (16)57.162.09-0.446.025572.7314.895.73186.50.174.50171.08-1.11.61203.773.211.07174.362.880.2315.04.5513.7725.07-3.6458.03-4.18-0.22103.33011.28-6.67-106.0-193.3334.31-8.732.2
22Q3 (15)55.996.046.1-0.1198.1491.912.00377.78-65.161.66115.58-64.30.53140.91-62.410.3995.0-58.950.2011.115.2611.0114.93-29.8360.56-7.396.00.00-100.0100.0111.11115.87-7.4137.59-7.940.94
22Q2 (14)52.80-8.27-1.64-5.92-309.1914.82-0.72-115.1986.440.77-80.0118.970.22-81.36120.950.20-75.31132.260.18-10.05.889.58-31.2864.0465.3925.2711.99800.001192.31515.38-700.00-1733.33-2233.3340.834.48-4.51
22Q1 (13)57.560.26-2.162.83-45.99-35.974.74-17.1311.533.85-15.3811.591.18-24.367.270.81-22.128.00.20-9.090.013.94-2.456.0152.20-10.25-2.961.90-33.33-41.0442.86500.0957.1439.0816.410.96
21Q4 (12)57.418.79-0.795.24485.29-4.385.72-0.3513.274.55-2.1512.621.5610.6413.041.049.4714.290.2215.794.7614.29-8.924.6158.161.8-5.8492.86486.9-13.787.14-94.05192.8633.57-9.85-3.23
21Q3 (11)52.77-1.7-9.83-1.3680.43-119.355.74208.1-10.734.65214.53-3.531.41234.29-16.570.95253.23-11.210.1911.76-9.5215.69168.664.2557.13-2.16-14.24-24.00-118.46-121.33120.00500.01380.037.24-12.915.14
21Q2 (10)53.68-8.75-4.65-6.95-257.24-342.68-5.31-224.94-772.15-4.06-217.68-414.73-1.05-195.45-400.0-0.62-182.67-329.630.17-15.00.05.84-55.59-47.7258.398.61-9.02130.0023.81165.0-30.00-500.0-109.042.7610.460
21Q1 (9)58.831.663.364.42-19.34160.04.25-15.84133.523.45-14.6130.01.10-20.29144.440.75-17.58114.290.20-4.760.013.15-3.7324.7653.76-12.978.78105.00-2.518.13-5.0035.0-145.038.7111.59-1.2
20Q4 (8)57.87-1.110.215.48-22.05-26.155.05-21.46-28.174.04-16.18-27.341.38-18.34-31.340.91-14.95-32.590.210.0-8.713.66-9.24-6.1861.77-7.2814.37107.69-4.272.68-7.6917.95-57.6934.69-2.060
20Q3 (7)58.523.941.47.03547.77-9.876.43713.92-24.264.82273.64-29.431.69382.86-33.731.07296.3-34.760.2123.53-8.715.0534.74-7.6166.623.820.21112.50156.2520.0-9.38-102.81-212.535.4203.78
20Q2 (6)56.30-1.09-1.61-1.57-192.35-123.120.79-56.59-91.691.29-14.0-83.350.35-22.22-86.840.27-22.86-84.30.17-15.0-22.7311.175.98-36.8664.1829.87-2.22-200.00-325.0-383.33333.332900.01033.330.00-100.0-100.0
20Q1 (5)56.92-1.44-3.261.70-77.09-82.511.82-74.11-81.391.50-73.02-80.920.45-77.61-83.520.35-74.07-82.140.20-13.04-16.6710.54-27.61-40.0549.42-8.5-5.6988.89-15.25-11.1111.11327.78039.18011.31
19Q4 (4)57.750.070.07.42-4.870.07.03-17.20.05.56-18.590.02.01-21.180.01.35-17.680.00.230.00.014.56-10.620.054.01-2.540.0104.8811.870.0-4.88-158.540.00.00-100.00.0
19Q3 (3)57.710.860.07.8014.870.08.49-10.730.06.83-11.870.02.55-4.140.01.64-4.650.00.234.550.016.29-7.910.055.42-15.570.093.7532.810.08.33-71.670.034.13-4.340.0
19Q2 (2)57.22-2.750.06.79-30.140.09.51-2.760.07.75-1.40.02.66-2.560.01.72-12.240.00.22-8.330.017.690.630.065.6425.270.070.59-29.410.029.4100.035.681.360.0
19Q1 (1)58.840.00.09.720.00.09.780.00.07.860.00.02.730.00.01.960.00.00.240.00.017.580.00.052.400.00.0100.000.00.00.000.00.035.200.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)57.923.434.83351.47.68-10.215.6480.194.5461.576.4484.04.2975.10.8912.6613.7412.6259.372.3185.71144.2914.29-78.570.29247.0536.87-2.31
2022 (9)56.000.211.0727.388.55-5.243.134.682.8114.693.5019.452.4520.10.795.3312.20-2.5658.03-0.2235.0923.9866.67-7.020.08-50.9637.74-0.13
2021 (8)55.88-2.750.84-75.379.026.172.99-18.752.45-18.62.93-20.382.04-20.00.75-2.612.52-1.4258.16-5.8428.30-69.5271.70903.770.17-29.7237.790.91
2020 (7)57.46-0.733.41-57.058.5014.413.68-57.63.01-56.883.68-62.182.55-63.260.77-19.7912.70-23.0361.7714.3792.861.737.14-18.070.25-12.3137.457.55
2019 (6)57.881.057.945.877.43171.528.68-12.56.98-12.429.73-13.436.94-16.180.96-6.816.5029.2154.0154.2791.2821.348.72-64.140.28-12.8534.82-0.09
2018 (5)57.280.657.50-17.312.74-10.349.920.27.97-3.1611.24-6.268.28-4.51.03-1.912.77-2.5235.01-7.8775.23-17.7524.31184.990.32034.85-2.71
2017 (4)56.910.789.074.133.050.239.903.348.233.3911.991.618.671.171.05-1.8713.102.4238.00-4.6491.470.328.53-8.410.00035.821.47
2016 (3)56.47-1.58.710.113.048.239.58-16.917.96-18.8611.80-18.068.57-18.921.070.012.79-11.7339.858.4691.1821.249.31-61.810.00035.30-1.31
2015 (2)57.33-3.848.70-22.182.81-0.911.53-11.19.81-9.0814.40-9.0910.57-8.561.070.014.49-8.9336.740.3375.20-12.5824.3979.080.00035.770.48
2014 (1)59.62011.1802.843.3812.97010.79015.84011.5601.073.8815.91-1.6736.62-3.8886.020.0613.62-2.910.00035.600.37

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