玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)24.2031.81403.2620.8640.19288.7817.5013.78207.6913.9817.38208.965.5740.3250.542.1946.0310.580.1427.2740.026.355.99485.8159.55-22.77-14.54119.1723.3575.28-19.17-697.57-159.99.7926.9822.37
23Q3 (19)18.3637.43119.6214.8858.47276.7115.3894.9382.0111.9176.9794.933.9789.95183.571.5068.54145.90.1110.037.524.8636.0745.55206.58-6.61-1.4896.61-18.74107.033.21116.98-93.987.71-1.41-20.43
23Q2 (18)13.36116.531729.279.39243.96253.937.894741.18342.776.732592.59277.572.093085.71416.670.89394.44990.00.1025.066.6718.2779.65171.88221.21-3.6617.08118.90108.14-36.06-18.90-101.2178.467.82-14.16-32.18
23Q1 (17)6.17177.32-72.472.73124.71-85.97-0.1798.95-100.75-0.2797.9-101.49-0.0798.11-101.750.18117.31-88.240.08-20.00.010.17248.9-65.21229.6122.9920.41-1460.00-2247.32-1802.771560.004773.7310841.679.1113.87-5.2
22Q4 (16)-7.98-195.45-177.33-11.05-379.75-246.55-16.25-292.31-304.4-12.83-309.98-287.57-3.70-364.29-304.42-1.04-270.49-231.650.1025.00.0-6.83-139.99-152.54186.69-10.9712.1267.9945.7-28.2732.01-39.98513.988.00-17.44-3.38
22Q3 (15)8.361119.51-63.763.95164.75-80.038.45360.0-56.566.11261.21-58.721.40312.12-70.890.61710.0-71.230.0833.33-42.8617.08154.17-26.35209.6910.9837.3246.67-74.91-54.1353.33160.83159.399.69-15.9657.05
22Q2 (14)-0.82-103.66-103.12-6.10-131.35-127.99-3.25-114.31-111.64-3.79-120.89-116.43-0.66-116.46-111.58-0.10-106.54-103.50.06-25.0-50.06.72-77.01-79.73188.94-0.9264.42185.96116.89138.43-87.72-715.25-498.6711.5319.9863.08
22Q1 (13)22.41117.15-24.619.46158.09-16.8722.71185.66-7.1518.14165.2-6.164.01121.5512.011.5393.67-20.310.08-20.0-11.1129.23124.85-6.1190.6914.5289.3385.74-9.54-10.5514.26173.48224.759.6116.063.0
21Q4 (12)10.32-55.27-37.767.54-61.88-26.087.95-59.13-25.146.84-53.78-25.331.81-62.3736.090.79-62.742.60.10-28.5742.8613.00-43.94-33.74166.519.0479.8994.79-6.84-1.365.21399.0533.468.2834.2-3.5
21Q3 (11)23.07-12.15-29.6419.78-9.22-23.3319.45-30.36-20.8714.80-35.85-25.334.81-15.61-16.062.12-25.87-24.560.1416.677.6923.19-30.07-21.36152.7032.8934.79101.7430.45-3.09-1.74-107.9265.066.17-12.7343.49
21Q2 (10)26.26-11.64-12.0621.79-6.92-16.4827.9314.1916.4223.0719.3524.175.7059.2243.942.8648.9644.440.1233.3320.033.166.523.95114.9114.09-1.6678.00-18.63-28.222.00401.18355.077.07-24.220
21Q1 (9)29.7279.2558.2523.41129.51104.8124.46130.32112.3319.33111.03113.593.58169.1790.431.92149.3586.410.0928.57-10.031.1358.6683.23100.728.82-10.3895.85-0.25-3.444.3912.39497.079.338.7450.97
20Q4 (8)16.58-49.44-27.6310.20-60.47-32.2310.62-56.79-30.999.16-53.78-22.51.33-76.79-35.750.77-72.6-36.360.07-46.15-22.2219.62-33.47-8.9192.56-18.3-7.396.09-8.47-1.953.91178.2895.318.5899.530
20Q3 (7)32.799.81738.6225.80-1.11271.4324.582.46-76.419.826.67-80.35.7344.7-47.482.8141.92-50.870.1330.0116.6729.49-7.55-73.96113.29-3.0539.09104.99-3.35828.75-4.9942.15-104.364.300-71.24
20Q2 (6)29.8659.0127.2526.09128.26451.5923.99108.251302.9218.58105.315383.333.96110.6439500.01.9892.231220.00.100.0150.031.9087.76212.13116.853.982.54108.639.43-60.5-8.63-1273.1695.070.00-100.0-100.0
20Q1 (5)18.78-18.0317.1611.43-24.0540.7611.52-25.15219.119.05-23.43458.641.88-9.181346.151.03-14.88368.180.1011.11150.016.99-21.1223.83112.3812.553.0799.261.29-57.890.74-63.24100.576.180-48.15
19Q4 (4)22.91485.930.015.05200.00.015.39-85.220.011.82-88.250.02.07-81.030.01.21-78.850.00.0950.00.021.54-80.980.099.8522.590.098.00780.240.02.00-98.250.00.00-100.00.0
19Q3 (3)3.91-70.240.0-15.05-418.180.0104.145990.060.0100.6183741.670.010.91109000.00.05.723713.330.00.0650.00.0113.251008.120.081.45-28.530.0-14.41-105.240.0114.41165.380.014.9536.90.0
19Q2 (2)13.14-18.030.04.73-41.750.01.71-52.630.00.12-92.590.00.01-92.310.00.15-31.820.00.040.00.010.22-25.510.0113.964.520.0275.0016.670.0-175.00-36.110.010.92-8.390.0
19Q1 (1)16.030.00.08.120.00.03.610.00.01.620.00.00.130.00.00.220.00.00.040.00.013.720.00.0109.030.00.0235.710.00.0-128.570.00.011.920.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.00254.1713.481248.07.0010.5211.58546.939.23746.7911.201031.315.06427.080.4536.3621.19103.36159.55-14.54116.36107.7-16.3600.01-48.318.71-8.12
2022 (9)4.80-77.721.00-94.326.3362.571.79-90.71.09-92.920.99-93.820.96-86.830.33-26.6710.42-56.89186.6912.1256.02-38.7943.98415.570.0322.029.4826.74
2021 (8)21.54-16.6117.60-10.433.90-21.4419.242.1215.401.9916.0335.397.2911.130.4512.524.17-4.84166.5179.8991.52-12.228.5300.0293.627.4825.5
2020 (7)25.8367.6219.65305.154.966.3318.84-43.1315.10-49.5711.84-14.086.56-10.140.4081.8225.40-38.1292.56-7.68104.26609.35-4.2600.0105.96-42.19
2019 (6)15.4131.484.854309.094.667.7733.13029.94013.7807.307200.00.2229.4141.05460.03100.26-9.8614.70085.30-17.860.00010.31-23.0
2018 (5)11.7282.550.11-90.184.3352.92-1.780-3.190-1.2100.10-93.550.17-45.167.33-10.61111.23-21.98-7.690103.85103.370.00013.3964.29
2017 (4)6.42-49.171.12-84.112.8317.392.30-51.272.42-22.681.86-33.811.55-22.50.31-13.898.20-18.97142.57-5.048.94-67.1751.0600.0008.158.09
2016 (3)12.630.087.05-17.742.4130.194.72-34.93.13-50.42.81-65.182.00-49.750.36-25.010.12-11.23150.07-1.74149.0726.05-49.0700.0007.5435.86
2015 (2)12.6290.638.5785.91.850.887.25152.616.31182.968.07182.173.9890.430.48-9.4311.4067.89152.73-14.28118.26-26.2-18.2600.0005.55-1.25
2014 (1)6.6204.6101.8429.892.8702.2302.8602.0900.53-23.196.79-28.83178.1865.33160.2427.25-60.2400.0005.6231.31

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