玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.467.88-9.7310.5074.71-17.03.90-52.61146.842.24-64.89-14.51.26-66.58-8.70.69-54.90.00.19-5.011.769.56-35.124.32195.181.39-8.58270.00267.88-66.47-170.00-738.9775.916.835.399.07
23Q3 (19)20.8212.8518.776.01409.3262.878.23155.59-21.396.38217.41-18.13.77296.84-20.131.53163.79-11.050.2033.335.2614.7326.98-7.01192.50-9.61-7.8573.39101.83109.726.61-58.19-58.6115.97-14.142.5
23Q2 (18)18.457.5827.071.18-36.56-71.633.22179.12-54.522.01162.23-65.640.95170.37-78.840.58486.67-62.820.1515.38-37.511.60137.223.85212.96-6.07-5.1836.36179.14-37.963.64-57.1953.5618.60-3.9841.98
23Q1 (17)17.15-31.0727.411.86-85.3513.33-4.07-357.59-532.98-3.23-223.28-476.79-1.35-197.83-309.09-0.15-121.74-225.00.13-23.53-31.584.89-36.41-26.13226.726.25.7-45.95-105.71-1.08148.65121.082.219.3725.536.6
22Q4 (16)24.8841.9351.9912.65242.82290.431.58-84.91-36.552.62-66.37197.731.38-70.76137.930.69-59.88176.00.17-10.53-22.737.69-51.4515.64213.492.25.29805.262200.75517.99-705.26-1197.08-2227.3715.43-0.9623.34
22Q3 (15)17.5320.7388.93.69-11.3247.610.4747.88414.417.7933.16304.464.725.12318.521.7210.26458.330.19-20.835.5615.8441.81582.76208.90-6.994.6235.00-40.23-52.9364.2955.12150.7115.5818.9311.93
22Q2 (14)14.527.88-10.154.161024.44-29.377.08653.19137.585.851144.64128.524.491460.61195.391.561200.0116.670.2426.3226.3211.1768.7335.07224.604.714.7158.56228.83-70.3341.44-71.51142.5613.10-27.9-16.45
22Q1 (13)13.46-17.78-34.79-0.45-113.89-105.680.94-62.25-87.7-0.56-163.64-108.6-0.33-156.9-109.270.12-52.0-91.490.19-13.640.06.62-0.45-49.27214.505.787.51-45.45-134.88-143.54145.45580.04512.1218.1745.2412.86
21Q4 (12)16.3776.4-29.83.24229.6-75.042.49174.77-73.840.88123.1-86.360.58126.85-88.330.25152.08-85.960.2222.22-12.06.65186.64-49.62202.771.556.77130.3075.24-4.44-30.30-218.1816.6712.51-10.13-8.35
21Q3 (11)9.28-42.57-58.27-2.50-142.44-119.46-3.33-211.74-131.39-3.81-248.83-144.82-2.16-242.11-124.24-0.48-166.67-116.670.18-5.26-43.752.32-71.95-82.44199.68-6.91-16.1174.36-62.32-38.4525.64126.33220.5713.92-11.2228.18
21Q2 (10)16.16-21.71-16.625.89-25.63-34.262.98-60.99-57.02.56-60.68-52.331.52-57.3-61.320.72-48.94-51.680.190.0-20.838.27-36.63-19.63214.507.51-1.26197.3789.0652.3-97.37-2853.51-229.0415.68-2.610
21Q1 (9)20.64-11.4933.337.92-38.981337.57.64-19.75932.436.510.93779.733.56-28.37947.061.41-20.79403.570.19-24.018.7513.05-1.14139.89199.515.054.26104.40-23.44221.79-3.3090.93-101.9216.1017.95-13.67
20Q4 (8)23.324.8659.412.981.01202.569.52-10.27359.96.45-24.12272.834.97-44.22276.521.78-38.19182.540.25-21.88-7.4113.20-0.08117.82189.92-20.21-0.02136.3612.87-34.97-36.36-70.9966.8413.6525.690
20Q3 (7)22.2414.7623.8312.8543.4271.3310.6153.168.958.5058.2966.998.91126.72140.162.8893.2990.730.3233.3323.0813.2128.3834.66238.029.5729.37120.81-6.770.86-21.2728.13-7.5210.860-16.91
20Q2 (6)19.3825.193.868.961500.06.296.93836.49-7.725.37625.68-10.53.931055.88-20.931.49432.14-28.710.2450.0-22.5810.2989.15-3.83217.2313.5225.39129.59251.1915.19-29.59-117.26-136.730.00-100.0-100.0
20Q1 (5)15.485.81-22.41-0.64-114.92-108.490.74-64.25-88.790.74-57.23-85.930.34-74.24-89.240.28-55.56-80.690.16-40.74-33.335.44-10.23-49.58191.360.7419.44-85.71-140.88-175.39171.43256.31351.4318.65021.74
19Q4 (4)14.63-18.540.04.29-42.80.02.07-67.040.01.73-66.010.01.32-64.420.00.63-58.280.00.273.850.06.06-38.230.0189.953.240.0209.6875.050.0-109.68-454.480.00.00-100.00.0
19Q3 (3)17.96-3.750.07.50-11.030.06.28-16.380.05.09-15.170.03.71-25.350.01.51-27.750.00.26-16.130.09.81-8.320.0183.986.190.0119.786.470.0-19.78-58.240.013.0715.660.0
19Q2 (2)18.66-6.470.08.4311.80.07.5113.790.06.0014.070.04.9757.280.02.0944.140.00.3129.170.010.70-0.830.0173.258.140.0112.50-1.050.0-12.508.750.011.30-26.240.0
19Q1 (1)19.950.00.07.540.00.06.600.00.05.260.00.03.160.00.01.450.00.00.240.00.010.790.00.0160.210.00.0113.700.00.0-13.700.00.015.320.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.0114.935.368.284.4428.353.39-36.162.29-45.084.59-55.222.59-38.190.66-17.510.580.57195.18-8.58158.4469.93-57.7901.53-5.5817.4913.65
2022 (9)17.4111.034.9533.783.46-3.415.31113.254.17165.6110.25174.064.19108.460.80-1.2310.5238.6213.495.2993.24-37.176.7601.62-18.4715.395.99
2021 (8)15.68-24.723.70-62.783.5863.522.49-68.721.57-74.013.74-78.822.01-70.610.81-19.87.59-33.19202.776.77148.3918.66-48.3901.99-10.4714.528.04
2020 (7)20.8318.029.9443.852.1917.137.9643.176.0434.8217.6631.26.8418.341.01-9.0111.3622.81189.92-0.02125.050.49-24.8402.22-22.7313.446.16
2019 (6)17.65-4.086.910.881.8732.325.56-10.474.48-11.6413.46-8.755.78-9.121.114.729.25-6.75189.9527.02124.4413.02-24.4402.88-42.9412.661.77
2018 (5)18.40-9.46.8510.841.41-3.086.219.915.077.4214.75-8.896.36-2.91.06-4.59.92-2.65149.54-29.64110.110.57-10.4705.04-22.0212.445.96
2017 (4)20.3113.086.1877.591.46-30.835.65117.314.72160.7716.19183.046.55121.281.119.910.1929.48212.535.19109.48-18.34-9.4806.47011.74-13.74
2016 (3)17.969.453.4840.322.11-7.912.6018.721.81-15.425.72-19.552.96-10.841.017.457.87-2.72202.05-9.11134.0719.17-34.0700.00013.610.81
2015 (2)16.4154.672.4802.29-15.242.19-20.942.14-6.967.11-12.443.328.850.9423.688.09-17.36222.29-24.52112.500-13.8900.00013.5018.53
2014 (1)10.610-6.0402.70-4.262.7702.3008.1203.0500.761.339.790294.50-34.97-217.720317.721733.60.00011.397.35

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