玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)9.90-66.37-81.17-2.05-110.37-104.641.49-91.34-96.62.28-89.64-94.250.32-92.51-98.960.29-90.3-98.320.10-23.08-76.745.84-71.72-87.5545.87-3.61-26.54-150.00-229.45-248.26250.001850.026725.015.4960.0264.61
23Q3 (19)29.44-47.7768.1319.77-61.3666.6917.21-66.5151.522.01-44.7122.324.27-70.91-41.92.99-72.06-22.740.13-51.85-64.8620.65-61.268.2347.598.8-53.95115.8716.2110.72-14.29-2542.86-207.149.6860.2616.49
23Q2 (18)56.37152.55351.6851.16435.71709.4951.39454.97730.2139.80504.86859.0414.681413.4487.210.701345.95627.890.27170.0-15.6253.30239.92251.5843.7438.46-53.8799.71-4.63-2.990.58112.87121.056.04-60.08-24.69
23Q1 (17)22.32-57.5586.319.55-78.426.499.26-78.8434.596.58-83.39-0.750.97-96.85-70.150.74-95.73-58.190.10-76.74-60.015.68-66.588.5931.59-49.41-63.44104.553.33-4.42-4.55-384.0951.5215.1360.79126.16
22Q4 (16)52.58200.29238.3544.22272.85528.1243.76285.214276.039.62300.26188.8930.84319.597610.017.31347.293746.670.4316.2272.046.92145.91514.1462.44-39.58-44.35101.17-3.32-86.51-0.9479.8199.869.4113.24-2.99
22Q3 (15)17.5140.3140.1911.8687.66242.3811.3683.52150.679.90138.55142.697.35194.0223.953.87163.27330.360.3715.62362.519.0825.86630.0103.348.99-58.08104.651.82190.7-4.65-67.44-107.278.313.62-61.51
22Q2 (14)12.484.177.46.32-16.291369.776.19-10.03451.74.15-37.41329.282.50-23.08580.771.47-16.951737.50.3228.0190.9115.164.992.1694.829.75-41.3102.78-6.03305.56-2.7870.37-101.858.0219.88-56.79
22Q1 (13)11.98-22.91-18.397.557.241835.96.88588.0380.826.63952.38356.983.25712.5557.751.77293.334525.00.250.0150.014.4489.01-5.7486.40-22.99-44.08109.38-85.420-9.3898.56-107.036.69-31.03-63.12
21Q4 (12)15.54113.17-18.217.04184.51-52.271.00104.46-88.780.63102.72-92.140.40106.75-84.190.45126.79-58.330.25212.5150.07.64312.22-69.44112.20-54.49-41.84750.001983.33328.57-650.00-1115.62-875.09.70-55.07-36.31
21Q3 (11)7.29-37.26169.76-8.33-2037.2173.0-22.42-1173.8637.98-23.19-1181.2237.07-5.93-1040.3827.42-1.68-2200.034.630.08-27.270.0-3.60-124.2674.03246.5452.6318.2236.00172.0-58.1964.00-57.33360.821.5916.331.65
21Q2 (10)11.62-20.84329.190.4310.26101.7-1.7628.1694.27-1.8129.8494.2-0.5226.7692.220.08300.0103.560.1110.037.514.84-3.13241.6161.534.54-10.3-50.000-161.54150.0012.5700.018.562.320
21Q1 (9)14.68-22.7441.430.39-97.36-49.35-2.45-127.5-122.73-2.58-132.17-76.71-0.71-128.06-36.54-0.04-103.7-300.00.100.0-28.5715.32-38.7237.89154.52-19.9-5.09-0.00-100.0100.0133.33300.0-11.1118.1419.1145.12
20Q4 (8)19.00281.8289.8114.75147.811393.868.91124.65121.148.02121.76113.722.53130.97115.121.08142.02116.290.1025.0-16.6725.00280.38186.42192.91-7.4925.36175.00103.235762.5-66.67-580.0-168.7215.23-28.318.25
20Q3 (7)-10.45-106.11-288.97-30.85-22.03-362.52-36.15-17.64-272.3-36.85-18.0-277.18-8.17-22.31-180.76-2.57-14.22-283.580.080.0-27.27-13.86-32.25-257.86208.5415.8153.5586.115.9820.5613.89-25.93-61.1121.24018.33
20Q2 (6)-5.07-148.8412.13-25.28-3383.1213.9-30.73-2693.6417.9-31.23-2039.0416.25-6.68-1184.6225.7-2.25-11350.08.910.08-42.860.0-10.48-194.33-4.8180.0710.61-21.4281.25262.53.6618.75-87.5-13.280.00-100.0-100.0
20Q1 (5)10.383.7136.720.77167.54101.23-1.1097.3998.5-1.4697.597.66-0.5296.8994.080.02100.3100.760.1416.67180.011.11138.4137.42162.805.79-17.07-50.00-1775.0-158.75150.0054.62907.1412.50-2.95-74.25
19Q4 (4)10.0181.010.0-1.1482.910.0-42.15-334.090.0-58.44-498.160.0-16.73-474.910.0-6.63-889.550.00.129.090.0-28.93-429.50.0153.8913.310.02.99-95.820.097.01171.640.012.88-28.250.0
19Q3 (3)5.53195.840.0-6.6777.280.0-9.7174.060.0-9.7773.80.0-2.9167.630.0-0.6772.870.00.1137.50.08.78187.80.0135.81-40.730.071.43-8.870.035.7165.180.017.95-36.30.0
19Q2 (2)-5.7779.590.0-29.3652.910.0-37.4348.790.0-37.2940.210.0-8.99-2.390.0-2.476.080.00.0860.00.0-10.0066.320.0229.1516.730.078.38-7.910.021.6245.170.028.18-41.960.0
19Q1 (1)-28.270.00.0-62.350.00.0-73.090.00.0-62.370.00.0-8.780.00.0-2.630.00.00.050.00.0-29.690.00.0196.300.00.085.110.00.014.890.00.048.550.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)36.5131.3327.8931.02.72-52.3227.9634.0423.8328.5321.75-49.9514.48-40.830.60-53.4931.3715.2545.87-26.5499.77-2.250.2300.60-25.699.9719.26
2022 (9)27.80103.9621.29660.365.71-36.9620.86018.54043.46024.4701.29168.7527.22222.8962.44-44.35102.070-2.0700.81-27.258.36-40.71
2021 (8)13.63143.392.8009.06-33.03-3.250-3.590-4.120-0.8500.4820.08.4347.64112.20-41.84-84.620184.62365.551.11-35.814.10-14.75
2020 (7)5.6018566.67-6.76013.52-10.29-11.070-11.660-12.720-3.7800.4011.115.710192.9125.3662.0727.239.66-22.561.73-10.2216.54-25.5
2019 (6)0.030-17.22015.07-42.0-35.170-39.180-37.390-12.5500.36125.0-13.380153.89-14.648.80-39.651.20169.531.93-72.2522.20-65.38
2018 (5)-123.720-170.59025.99344.91-210.850-178.020-68.570-27.4900.16-75.0-172.690180.2062.4980.79-81.3619.0006.96064.12301.75
2017 (4)12.83-28.361.47-78.455.8479.220.30-95.330.22-95.860.30-96.420.78-82.710.64-18.997.56-25.37110.90-10.7433.33303.95-333.3300.00015.966.4
2016 (3)17.91-21.696.82-19.293.2632.016.42-16.35.31-17.428.398.264.51-3.010.7921.5410.13-10.51124.1967.6107.27-3.19-5.4500.00015.00-28.67
2015 (2)22.87-13.178.45-10.392.47-37.247.67-6.586.43-3.747.75-23.724.65-12.260.65-4.4111.32-17.7974.10-32.1110.81-4.47-10.8100.00021.03-28.0
2014 (1)26.3409.4303.9343.838.2106.68010.1605.3000.68-47.6913.77115.83109.13-30.76116.00-22.67-16.0000.00029.217.27

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