玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.97-21.1672.011.27-81.13117.263.11-48.34126.582.76-44.91143.950.60-52.0147.240.53-44.21189.830.15-6.2515.3818.70-2.76188.5846.90-7.8-19.042.86-59.66-33.0457.14557.1458.7331.9812.412.6
23Q3 (19)25.3310.85-0.046.7340.5-33.956.02-13.38-7.15.01126.7-18.671.25150.0-26.040.95106.52-15.930.166.670.019.23-8.95-2.5350.87-2.08-20.47106.2554.55-32.71-12.50-140.078.4128.45-6.9791.84
23Q2 (18)22.851.96-10.814.79150.79-63.16.95816.49-36.362.21170.38-64.120.50183.33-72.220.46300.0-61.020.1525.0-11.7621.1224.82-11.3451.952.28-35.7568.75134.38-41.3131.25-89.58256.2530.5815.2218.85
23Q1 (17)22.4193.02-18.091.91125.95-82.27-0.9791.71-108.94-3.1450.0-145.18-0.6052.76-131.58-0.2361.02-118.40.12-7.69-25.016.92161.11-24.650.79-12.28-24.16-200.00-412.5-300.0300.00733.33026.54-14.85-10.13
22Q4 (16)11.61-54.18-69.34-7.36-172.23-129.42-11.70-280.56-147.85-6.28-201.95-128.45-1.27-175.15-115.36-0.59-152.21-111.750.13-18.75-40.916.48-67.16-80.4157.90-9.47-14.9864.00-59.47-37.3136.00162.181828.031.17110.1839.46
22Q3 (15)25.34-1.09-20.8910.19-21.49-45.686.48-40.66-60.376.160.0-51.611.69-6.11-60.421.13-4.24-58.610.16-5.88-20.019.73-17.17-24.6463.96-20.89-8.63157.8934.7938.16-57.89-189.47-305.2614.83-42.36-19.18
22Q2 (14)25.62-6.36-27.512.9820.52-26.5810.920.65-25.216.16-11.37-57.581.80-5.26-56.631.18-5.6-56.460.176.25-5.5623.826.15-8.8480.8520.7338.87117.1417.14-3.53-20.0006.6725.73-12.878.2
22Q1 (13)27.36-27.75-32.3310.77-56.95-56.1510.85-55.62-52.726.95-68.51-62.081.90-77.03-70.451.25-75.1-69.660.16-27.27-27.2722.44-32.16-30.6166.97-1.666.93100.00-2.04-7.230.00100.0100.029.5332.1330.84
21Q4 (12)37.8718.2311.9825.0233.3722.6524.4549.5418.9822.0773.3722.418.2793.6814.235.0283.885.680.2210.0-15.3833.0826.3614.568.10-2.7116.95102.08-10.683.48-2.0885.42-254.1722.3521.8-2.32
21Q3 (11)32.03-9.37-0.1618.766.11-2.6516.3511.99-7.5212.73-12.33-16.694.272.89-13.032.730.74-18.020.2011.11-4.7626.180.19-8.5370.0020.2330.48114.29-5.883.3-14.2933.33-67.8618.35-22.83-3.47
21Q2 (10)35.34-12.5940.817.68-28.0161.3114.60-36.3861.514.52-20.7943.054.15-35.4650.912.71-34.2248.90.18-18.185.8826.13-19.221.258.22-7.04-2.66121.4312.651.19-21.43-230.0-7.1423.785.360
21Q1 (9)40.4319.5496.9324.5620.39420.3422.9511.68766.0418.331.662904.926.43-11.194186.674.12-13.261772.730.22-15.3857.1432.3411.9489.1262.637.56-6.59107.799.27-40.12-6.49-580.5291.8822.57-1.35-4.12
20Q4 (8)33.825.42139.6920.405.862944.7820.5516.23483.418.0318.0398.027.2447.45530.954.7542.64645.980.2623.8152.9428.890.94406.8458.238.54-11.5798.65-10.84691.891.35115.88-98.8422.8820.36-8.52
20Q3 (7)32.0827.8167.6119.2775.82245.9617.6895.58872.0515.2850.54860.24.9178.55918.333.3382.972058.820.2123.5310.5328.6232.75188.5153.65-10.3-9.73110.64-7.8147.42-8.5157.45-102.5519.010-22.53
20Q2 (6)25.1022.26318.4510.96132.2135.549.04241.13129.9910.151563.93135.542.751733.33152.881.82727.27158.520.1721.4354.5521.5626.08343.3459.81-10.8-8.15120.00-33.3317.55-20.0075.0-860.00.00-100.0-100.0
20Q1 (5)20.5345.5422.294.72604.48117.622.65149.44111.010.61110.08102.290.15108.93103.440.22125.29108.460.14-17.6540.017.10200.02414.7167.051.8214.73180.001180.062.0-80.00-168.57-620.023.54-5.88-26.69
19Q4 (4)14.11-26.280.00.67-87.970.0-5.36-134.060.0-6.05-201.00.0-1.68-180.00.0-0.87-411.760.00.17-10.530.05.70-42.540.065.8510.80.0-16.6792.860.0116.67-65.00.025.011.920.0
19Q3 (3)19.14266.580.05.57118.060.0-2.2992.40.0-2.0192.960.0-0.6088.460.0-0.1794.530.00.1972.730.09.92211.960.059.43-8.740.0-233.33-328.570.0333.3316100.00.024.54-19.670.0
19Q2 (2)-11.49-80.380.0-30.84-15.120.0-30.14-25.270.0-28.56-7.410.0-5.20-19.270.0-3.11-19.620.00.1110.00.0-8.86-1402.940.065.1211.430.0102.08-8.130.0-2.0881.250.030.55-4.860.0
19Q1 (1)-6.370.00.0-26.790.00.0-24.060.00.0-26.590.00.0-4.360.00.0-2.600.00.00.100.00.00.680.00.058.440.00.0111.110.00.0-11.110.00.032.110.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.74-2.613.83-50.8313.7612.874.01-26.291.97-50.751.72-59.531.68-48.310.57-12.3119.070.4246.90-19.094.59-33.355.4100.06-46.9229.4518.04
2022 (9)23.35-36.047.79-64.2512.1936.725.44-72.764.00-76.744.25-81.623.25-77.770.65-20.7318.99-36.0657.90-14.98141.9429.95-43.5500.12-26.4424.9514.98
2021 (8)36.5125.5921.7943.268.92-10.8319.9741.9317.2038.4923.1255.6914.6250.410.8210.8129.7017.968.1016.95109.230.93-9.2300.16-19.1821.70-2.78
2020 (7)29.07331.9515.21010.00-30.5314.07012.42014.8509.7200.7429.8225.19692.1458.23-11.57108.2249.73-8.2200.20-45.5322.32-18.27
2019 (6)6.7396.21-9.25014.3948.8-12.870-13.140-11.990-6.8400.57-18.573.183080.065.8521.0972.28-16.7227.72109.90.37-12.3127.3122.08
2018 (5)3.43-17.15-9.0809.67-13.93-10.490-10.410-11.120-6.9400.7037.250.10054.389.9786.79-0.8113.21-0.940.43022.37-23.07
2017 (4)4.14-0.96-13.51011.24-12.21-15.520-15.520-11.550-7.7000.518.51-3.49049.4520.6787.50-2.6913.3332.220.00029.08-17.01
2016 (3)4.1847.18-14.43012.805.44-16.050-14.880-10.480-6.7300.47-16.07-2.29040.98-28.989.92-24.6710.0800.00035.04-4.89
2015 (2)2.84-87.13-13.17012.1425.78-11.060-9.610-8.240-4.9600.56-20.02.02-90.5757.6414.05119.3547.77-19.3500.00036.8418.46
2014 (1)22.0708.8709.655.310.9507.5507.8605.7300.706.0621.4143.1150.5412.6480.7729.2319.23-48.720.00031.10-0.58

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