玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.38-9.88-11.426.69-37.94-16.273.71-72.4-36.255.96-52.92-23.391.70-61.28-30.611.05-58.82-25.530.17-15.00.010.34-45.03-12.7467.97-5.6-13.69170.00111.2123.64-80.00-510.0-113.3326.75-2.01-17.29
23Q3 (19)41.489.397.9110.78120.931.1413.4427.64-25.5812.6682.68-8.664.39127.46-10.222.55117.95-4.850.2025.05.2618.818.35-20.0672.00-9.82-11.9480.4974.3974.3919.51-63.76-63.7627.30-11.94-7.24
23Q2 (18)37.92-1.3315.864.88-24.11-37.7610.5369.84-17.86.9330.02-26.671.9337.86-51.391.1734.48-46.820.166.67-30.4317.3629.94-1.4279.8419.54-12.9246.15-56.92-23.6753.85853.8536.231.006.0926.58
23Q1 (17)38.43-8.934.346.43-19.52-41.976.206.53-51.035.33-31.49-50.281.40-42.86-64.290.87-38.3-61.670.15-11.76-28.5713.3612.74-26.6766.79-15.19-15.83107.14-22.0821.43-7.1480.95-160.7129.22-9.6510.18
22Q4 (16)42.209.7825.197.99-2.869.645.82-67.7780.757.78-43.87365.872.45-49.9337.51.41-47.39302.860.17-10.53-10.5311.85-49.6421.1778.75-3.684.1137.50197.92-12.5-37.50-169.6412.532.349.899.93
22Q3 (15)38.4417.456.788.224.853.9218.0640.98114.2313.8646.67201.964.8923.17170.172.6821.82152.830.19-17.39-13.6423.5333.6271.8881.76-10.833.7746.15-23.67-51.6553.8536.21084.6229.4320.178.88
22Q2 (14)32.73-11.13-10.37.84-29.24-34.1712.811.1820.399.45-11.8520.383.971.2812.462.20-3.085.770.239.52-11.5417.61-3.3515.4891.6915.5520.6960.47-31.47-46.4539.53236.05406.424.49-7.653.03
22Q1 (13)36.839.2620.1211.08135.24945.2812.66293.17599.4510.72541.924023.083.92600.04800.02.27548.572737.50.2110.5310.5318.2286.3101.3379.354.8913.2888.24-43.8576.4711.76127.45-52.9426.52-9.86-15.49
21Q4 (12)33.71-6.365.514.71-40.466628.573.22-61.8220.61.67-63.62147.040.56-69.06156.00.35-66.98157.380.19-13.645.569.78-28.5697.5875.65-3.9934.18157.1464.630-42.86-1042.86-142.8629.428.840.31
21Q3 (11)36.00-1.349.597.91-33.59645.528.43-20.77532.314.59-41.53666.671.81-48.73854.171.06-49.04806.670.22-15.3815.7913.69-10.23154.4678.793.7134.1195.45-15.4527.274.55135.23-81.8227.0313.71-15.56
21Q2 (10)36.4919.02-6.7511.911023.586.3410.64487.85-13.787.852919.23-30.963.534312.5-18.662.082500.0-30.670.2636.840.015.2568.51-14.6675.978.4565.15112.90125.8125.93-12.90-151.61-224.7323.77-24.250
21Q1 (9)30.66-4.04-15.281.061414.29126.71.81167.79224.830.26107.32106.720.08108.0108.330.08113.11111.940.195.5611.769.0582.8324.3170.0524.2557.4250.000-83.3325.00-75.0112.531.386.99-12.74
20Q4 (8)31.95-2.74-10.950.07104.83-93.07-2.67-36.92-196.67-3.55-338.27-3650.0-1.00-316.67-3433.33-0.61-306.67-3150.00.18-5.26-18.184.95-7.99-23.2656.38-4.0346.63-0.00-100.0100.0100.00300.0-50.029.33-8.37-8.17
20Q3 (7)32.85-16.051.58-1.45-112.9571.12-1.95-115.826.42-0.81-107.1269.89-0.24-105.5368.83-0.15-105.073.680.19-26.92-9.525.38-69.895.9158.7527.7265.5975.00-16.35-58.3325.00141.67131.2532.010-3.82
20Q2 (6)39.138.1229.5311.20382.12333.8212.34951.03881.0111.37393.8575.734.34552.08811.483.00547.76752.170.2652.9436.8417.87145.47164.7446.003.3732.5689.66-70.11-66.3810.34105.17106.210.00-100.0-100.0
20Q1 (5)36.190.8612.99-3.97-493.07-694.0-1.45-61.11-158.93-3.87-3970.0-3418.18-0.96-3300.0-3100.0-0.67-3450.0-3250.00.17-22.73-10.537.2812.87-8.244.5015.7342.63300.00400.0200.0-200.00-200.0035.9612.5914.38
19Q4 (4)35.8810.950.01.01120.120.0-0.9066.040.00.10103.720.00.03103.90.00.02103.510.00.224.760.06.4526.970.038.458.370.0-100.00-155.560.0200.00350.00.031.94-4.030.0
19Q3 (3)32.347.050.0-5.02-4.80.0-2.65-67.720.0-2.69-12.550.0-0.77-26.230.0-0.57-23.910.00.2110.530.05.08-24.740.035.482.250.0180.00-32.50.0-80.0052.00.033.2812.280.0
19Q2 (2)30.21-5.680.0-4.79-858.00.0-1.58-182.140.0-2.39-2072.730.0-0.61-1933.330.0-0.46-2200.00.00.190.00.06.75-14.880.034.7011.220.0266.67166.670.0-166.6700.029.64-5.730.0
19Q1 (1)32.030.00.0-0.500.00.0-0.560.00.0-0.110.00.0-0.030.00.0-0.020.00.00.190.00.07.930.00.031.200.00.0100.000.00.00.000.00.031.440.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.944.47.41-15.025.1118.878.70-30.188.00-23.449.22-41.425.53-39.430.67-21.1815.13-15.3367.97-13.6985.5622.8314.44-52.41.35-4.5528.451.57
2022 (9)37.307.998.7224.754.30-15.5512.4689.9410.45159.9515.74162.339.13143.470.85-5.5617.8745.1778.754.169.66-35.3930.3401.4119.0928.011.93
2021 (8)34.54-2.046.99196.195.09-18.296.56169.964.02133.726.00191.263.75158.620.9011.1112.3129.0475.6534.18107.817.81-6.2501.18-20.3927.48-12.51
2020 (7)35.267.762.3606.23-12.472.4301.7202.0601.4500.811.259.5446.0956.3846.63100.00-37.55.5601.495.331.41-0.66
2019 (6)32.7214.65-2.2707.1111.82-1.430-1.250-1.380-1.0000.80-4.766.53-43.938.453.81160.00277.14-60.0001.4112.5631.6222.7
2018 (5)28.54-8.441.94-77.496.3616.754.49-42.953.04-51.053.79-56.592.58-53.510.84-3.4511.64-16.9237.04-41.7742.42-60.7957.5801.25025.7716.66
2017 (4)31.175.388.6213.725.4519.167.87-12.656.21-5.778.73-15.735.55-16.040.87-11.2214.01-0.3663.619.75108.2029.51-9.8400.00022.09-0.54
2016 (3)29.58-2.257.58-18.324.5729.899.01-17.036.59-30.8510.36-37.746.61-36.990.98-8.4114.06-6.5857.96-5.8583.54-1.0716.4613.920.00022.21-0.94
2015 (2)30.262.029.2810.213.523.8210.86-1.369.5313.0516.64-1.1310.495.431.07-8.5515.051.4861.56-8.084.449.7814.44-37.410.00022.429.58
2014 (1)29.6608.4203.39-20.2111.0108.43016.8309.9501.17-0.8514.8322.6666.91-9.4176.92-17.5823.08246.150.00020.462.4

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