玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)29.8035.8224.3718.8645.4142.2319.5330.4671.9213.6423.8971.367.9621.7134.013.5932.4754.080.268.33-10.3420.9326.9367.71116.67-12.92-29.7796.5611.37-17.273.44-74.17120.5410.99-21.562.04
23Q3 (19)21.94-16.1316.4512.97-34.362.9414.97-28.61-3.4811.01-29.65-8.026.54-41.81-31.522.71-35.32-28.120.24-7.69-22.5816.49-26.32-0.06133.98-16.85-9.5186.70-7.986.5413.30130.03-29.5714.0122.0430.45
23Q2 (18)26.1617.7813.8919.7683.1332.6220.97100.4828.5715.6582.6128.711.24176.8545.974.19172.0837.380.2652.944.022.3877.0627.81161.13-12.04-0.4594.22-8.573.45.78289.6-32.4111.48-23.97-8.38
23Q1 (17)22.21-7.3-9.8610.79-18.63-28.1110.46-7.92-42.188.577.66-36.244.06-31.65-47.141.54-33.91-53.610.17-41.38-32.012.641.28-34.74183.1910.2827.95103.05-11.7224.31-3.0581.77-117.8215.1040.220.32
22Q4 (16)23.9627.18-0.5413.265.24-13.0511.36-26.76-27.877.96-33.5-31.855.94-37.8-33.482.33-38.2-42.040.29-6.45-14.7112.48-24.36-27.69166.1212.237.33116.7243.4420.59-16.72-188.6-621.5110.770.2813.01
22Q3 (15)18.84-17.980.9612.60-15.4410.3315.51-4.939.4811.97-1.5643.019.5524.0381.93.7723.6167.560.3124.014.8116.50-5.7733.93148.06-8.5318.9481.38-10.69-20.7918.88120.72790.9210.74-14.29-11.75
22Q2 (14)22.97-6.78-2.0514.90-0.73-0.3316.31-9.8415.3512.16-9.5220.167.700.2614.753.05-8.138.930.250.0-7.4117.51-9.615.43161.8613.0510.6391.129.92-13.78.55-50.0253.2912.53-0.1612.48
22Q1 (13)24.642.2813.7115.01-1.5751.0118.0914.8661.9513.4415.0763.37.68-14.0181.323.32-17.41167.740.25-26.4766.6719.3712.2253.73143.1718.365.3982.89-14.36-6.4817.11433.3750.5312.5531.69-24.99
21Q4 (12)24.0929.1-10.0115.2533.54-9.2815.7541.6423.2411.6839.5531.388.9370.1151.554.0278.67132.370.3425.9378.9517.2640.120.53120.96-2.8311.5496.79-5.78-26.613.21217.38110.059.53-21.69-9.67
21Q3 (11)18.66-20.43-26.7111.42-23.61-23.7111.12-21.36-12.038.37-17.29-16.555.25-21.7627.742.25-19.6413.070.270.035.012.32-18.79-11.18124.48-14.9220.57102.73-2.7-13.49-2.7351.0385.4312.179.25-6.6
21Q2 (10)23.458.21-16.4614.9550.4-21.9314.1426.59-26.2810.1222.96-20.886.71145.792.132.80125.81-20.230.2780.00.015.1720.4-23.81146.317.729.78105.5819.126.06-5.58-149.1011.14-33.41-11.59
21Q1 (9)21.67-19.0522.579.94-40.873.2211.17-12.6-16.278.23-7.42-15.682.73-23.1-32.091.24-28.32-45.130.15-21.05-34.7812.60-12.01-11.45135.8525.27109.1988.64-32.822.7311.36135.63-59.0916.7358.5846.37
20Q4 (8)26.775.15-0.3716.8112.29-6.4612.781.11-23.298.89-11.37-21.743.55-13.63-37.721.73-13.07-42.90.19-5.0-29.6314.323.24-17.89108.455.0516.9131.9011.0721.9-31.90-70.11-316.9310.55-19.03-8.89
20Q3 (7)25.46-9.3-5.7414.97-21.83-16.3712.64-34.1-36.0310.03-21.58-31.634.11-37.44-45.421.99-43.3-47.210.20-25.93-23.0813.87-30.34-32.41103.24-8.4322.19118.7519.2931.18-18.750-297.8113.033.41-1.21
20Q2 (6)28.0758.7781.819.1598.86258.6119.1843.78144.6412.7931.05120.146.5763.43151.723.5155.31161.940.2717.3917.3919.9139.92128.85112.7473.61-2.6499.5437.8345.630.00-100.0-100.012.6010.24-2.25
20Q1 (5)17.68-34.2-33.669.63-46.41-47.1213.34-19.93-29.759.76-14.08-23.574.02-29.47-38.532.26-25.41-36.520.23-14.81-17.8614.23-18.41-27.3264.94-30.0-16.9172.22-33.25-24.5427.78463.1547.2211.43-1.34.19
19Q4 (4)26.87-0.520.017.970.390.016.66-15.690.011.36-22.560.05.70-24.30.03.03-19.630.00.273.850.017.44-15.010.092.779.80.0108.2019.530.0-7.65-180.710.011.58-12.210.0
19Q3 (3)27.0174.940.017.90235.210.019.76152.040.014.67152.50.07.53188.510.03.77181.340.00.2613.040.020.52135.860.084.49-27.040.090.5232.430.09.48-70.050.013.192.330.0
19Q2 (2)15.44-42.060.05.34-70.680.07.84-58.720.05.81-54.50.02.61-60.090.01.34-62.360.00.23-17.860.08.70-55.570.0115.8048.160.068.35-28.580.031.65637.340.012.8917.50.0
19Q1 (1)26.650.00.018.210.00.018.990.00.012.770.00.06.540.00.03.560.00.00.280.00.019.580.00.078.160.00.095.710.00.04.290.00.010.970.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.4413.7216.1617.440.9430.4117.1614.6312.6213.4928.04-5.4612.03-1.070.94-13.7618.7216.35116.67-29.7794.142.335.80-28.280.54-31.3412.639.92
2022 (9)22.370.8113.762.00.72-16.3614.9710.6411.1211.5329.6626.712.1611.251.090.016.098.64166.1237.3391.99-7.798.093324.880.79-40.0511.49-0.52
2021 (8)22.19-9.9413.49-12.00.86-4.4513.53-8.49.97-5.1423.4131.4410.9322.671.0929.7614.81-6.33120.9611.5499.76-3.760.2401.312021.7711.55-3.19
2020 (7)24.641.7315.331.390.9028.3114.77-7.8610.51-6.8317.81-18.428.91-21.980.84-16.8315.81-5.72108.4516.9103.6610.05-3.8400.06011.93-1.4
2019 (6)24.227.0715.124.280.70242.4416.03-3.0811.28-1.9121.83-16.111.42-0.171.012.0216.770.1292.772.5594.207.415.66-54.00.00012.1014.91
2018 (5)22.62-24.214.50-28.290.21-1.8816.54-7.3411.50-14.1226.02-10.9511.4412.930.9932.016.75-7.4690.46-46.7787.70-22.5512.3000.00010.53-17.28
2017 (4)29.8434.5420.2261.890.21-7.4817.8533.9113.3934.329.223.5410.1326.310.75-6.2518.1033.28169.95-24.45113.2321.1-13.2300.00012.730.87
2016 (3)22.1845.5412.4995.160.23-15.1613.3375.399.9774.028.2231.938.0246.350.80-15.7913.5872.12224.95-21.9493.5010.766.21-60.110.00012.6211.78
2015 (2)15.24-5.466.4031.960.27-37.887.6043.135.7361.8621.3991.675.4848.910.95-7.777.8936.74288.16-2.6584.42-7.0315.5869.410.00011.29-25.23
2014 (1)16.1204.8500.4312.375.3103.54011.1603.6801.03-0.965.77-64.05296.00269.5490.8078.689.20-81.30.00015.10-17.08

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