玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.30-1.95-16.810.913133.33-93.593.84-66.26-79.423.20-71.38-82.270.43-70.55-84.250.39-70.68-83.820.120.0-7.698.31-47.6-62.639.14-4.09-23.923.6411161.82-68.9276.36-23.8220.4329.70-5.9524.16
23Q3 (19)43.146.02-16.73-0.0399.65-100.1211.38359.82-57.7411.18398.13-55.061.46431.82-71.21.33441.03-70.110.1220.0-33.3315.863072.0-46.319.53-1.35-34.09-0.21-100.11-100.24100.21204.86923.0731.58-7.5361.95
23Q2 (18)40.69-8.64-23.99-8.57-36.46-128.51-4.38-201.86-112.59-3.75-173.67-111.79-0.44-178.57-105.44-0.39-179.59-105.60.100.0-54.550.50-94.65-98.659.66-43.41-29.9194.94233.57125.63-95.57-138.97-802.5334.15-6.67112.51
23Q1 (17)44.54-12.41-16.84-6.28-144.23-121.274.30-76.96-85.755.09-71.8-81.360.56-79.49-91.550.49-79.67-91.520.10-23.08-52.389.34-58.0-71.0317.0742.13-10.06-145.95-291.9-249.15245.27929.211327.0836.5952.97127.98
22Q4 (16)50.85-1.85-5.914.20-41.56-55.2618.66-30.71-25.9218.05-27.45-18.82.73-46.15-53.572.41-45.84-55.120.13-27.78-45.8322.24-24.71-18.3312.01-16.9417.7576.05-15.74-39.6423.83143.29191.6623.9222.6754.52
22Q3 (15)51.81-3.21-7.8924.30-19.16-29.1526.93-22.61-23.0824.88-21.76-22.545.07-37.33-43.234.45-36.06-44.720.18-18.18-28.029.54-20.03-20.5314.464.9362.8490.274.48-7.869.80-27.99383.0119.5021.3420.22
22Q2 (14)53.53-0.060.2230.061.79-4.2734.8015.314.8831.8016.447.548.0922.023.456.9620.42-1.280.224.76-8.3336.9414.584.6513.78-27.44.7186.40-11.71-8.6813.60533.79155.2516.070.12-16.69
22Q1 (13)53.56-0.8912.2129.53-6.9623.0930.1819.8120.4827.3122.8517.116.6312.7628.995.787.6422.20.21-12.55.032.2418.417.4118.9886.08115.1997.85-22.342.152.15108.26-48.9316.053.6818.98
21Q4 (12)54.04-3.9322.131.74-7.4655.4425.19-28.05-6.0822.23-30.79-14.735.88-34.15-2.165.37-33.29-3.070.24-4.014.2927.23-26.74-8.0110.2014.8623.34126.0028.6165.48-26.00-1382.05-208.9815.48-4.56-4.39
21Q3 (11)56.255.3215.0334.309.2445.8335.015.5261.0432.128.6252.448.9314.1992.878.0514.1891.670.254.1725.037.175.353.038.88-32.525.9797.973.55-9.462.03-61.95124.7116.22-15.91-7.21
21Q2 (10)53.4111.95.9331.4030.8936.1733.1832.4649.829.5726.836.277.8252.1475.737.0549.0574.940.2420.026.3235.3028.5542.1113.1649.217.3494.61-1.24-9.125.3326.82229.8619.2942.990
21Q1 (9)47.737.84-4.1423.9917.483.9925.05-6.60.9723.32-10.55-4.195.14-14.4815.774.73-14.6216.220.20-4.7617.6527.46-7.23-1.298.826.652.4495.8025.813.084.20-82.38-40.4913.49-16.68-27.51
20Q4 (8)44.26-9.49-11.520.42-13.18-29.4226.8223.3727.3526.0723.7326.86.0129.8129.815.5431.930.050.215.00.029.6021.8625.428.27-1.31-12.376.14-29.63-44.6223.86390.69163.6516.19-7.3818.0
20Q3 (7)48.90-3.015.4323.521.9921.321.74-1.852.7921.07-2.92.984.634.0410.244.204.2210.530.205.265.2624.29-2.212.668.38-31.654.62108.213.9418.1-8.21-99.98-198.017.480-1.3
20Q2 (6)50.421.278.7123.06-0.0417.8322.15-10.72-22.9621.70-10.85-20.64.450.23-12.064.03-0.98-12.20.1911.7611.7624.84-10.71-21.3712.2642.39-7.26104.1012.0152.78-4.10-158.11-112.820.00-100.0-100.0
20Q1 (5)49.79-0.447.7923.07-20.2648.0724.8117.8134.9124.3418.3937.284.44-4.161.454.07-4.4658.370.17-19.0521.4327.8217.8827.618.61-8.719.9292.94-32.49.787.06118.84-53.9718.6135.64-8.64
19Q4 (4)50.017.830.028.9349.20.021.06-0.430.020.560.490.04.6310.240.04.2612.110.00.2110.530.023.60-0.250.09.4317.730.0137.4850.050.0-37.48-547.580.013.72-22.530.0
19Q3 (3)46.380.00.019.39-0.920.021.15-26.430.020.46-25.140.04.20-17.00.03.80-17.210.00.1911.760.023.66-25.10.08.01-39.410.091.6334.470.08.37-73.830.017.71-3.170.0
19Q2 (2)46.380.410.019.5725.610.028.7556.330.027.3354.150.05.0684.00.04.5978.60.00.1721.430.031.5944.910.013.2284.120.068.14-19.510.032.00108.550.018.29-10.210.0
19Q1 (1)46.190.00.015.580.00.018.390.00.017.730.00.02.750.00.02.570.00.00.140.00.021.800.00.07.180.00.084.660.00.015.340.00.020.370.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.65-18.87-3.1503.31100.24.03-85.84.13-84.22.02-90.851.83-90.780.44-42.118.74-71.739.14-23.9-78.140178.301532.35.66-7.9732.7777.04
2022 (9)52.57-1.3125.29-18.051.6526.6328.39-4.826.14-3.0422.08-19.019.85-20.380.76-17.3930.92-3.3112.0117.7589.08-13.9210.9206.15-22.2818.5114.05
2021 (8)53.2710.7930.8637.771.310.1729.8224.4626.9615.4127.2641.124.9340.450.9221.0531.9819.7310.2023.34103.4810.67-3.4807.91-40.8616.23-6.46
2020 (7)48.081.3122.403.461.3023.3223.967.0623.368.2519.3216.8817.7516.550.767.0426.716.28.27-14.393.50-3.336.50100.8813.38-28.8317.351.34
2019 (6)47.461.5821.656.551.06111.8622.389.1221.5811.0116.536.1715.237.560.71-2.7425.159.029.6532.7496.72-2.373.23267.3318.80-27.3117.120.88
2018 (5)46.72-2.1220.32-6.620.5026.2720.51-5.3119.44-7.5615.57-19.214.16-11.110.73-2.6723.07-6.417.27-49.4899.07-1.410.88025.86016.97-1.57
2017 (4)47.730.2121.767.830.404.5521.663.1921.032.1419.27-16.0715.93-15.40.75-14.7724.65-1.4814.39-55.21100.484.46-0.4800.00017.242.99
2016 (3)47.632.6720.18-19.280.38-6.4220.99-21.820.59-19.4122.96-22.4118.83-27.580.88-13.7325.02-9.5132.13105.8396.193.323.81-44.160.00016.746.83
2015 (2)46.392.0525.007.20.40-5.5126.8411.5525.554.4129.5914.6526.0011.111.026.2527.6511.5815.6136.3393.11-3.976.81123.460.00015.6720.72
2014 (1)45.46023.3200.43-0.8124.06024.47025.81023.4000.96-4.9524.78-4.5811.4529.5296.95-3.963.0500.00012.98-12.83

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