玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)42.844.21-8.813.18-1.5523.262.16-8.470.9312.562.11-0.247.42-5.5235.175.04-12.1710.6929.32-2.019.414930.00.0
23Q3 (19)41.1114.26-31.383.23-3.585.562.368.268.7612.3-0.818.957.86-15.6153.835.74-5.2558.4929.92-13.1858.7714930.022.18
23Q2 (18)35.984.75-47.13.35-0.898.412.18-3.115.8312.46.1614.819.31-5.38104.936.06-7.5100.0334.461.35117.0214930.022.18
23Q1 (17)34.35-26.88-42.953.3831.0126.592.255.1417.1911.68-7.2317.749.8479.18121.896.5543.8105.4134.0026.88106.3814930.022.18
22Q4 (16)46.98-21.58-23.662.58-15.69-2.642.14-1.3891.0712.5911.5125.95.497.5227.534.5625.76150.2926.8042.2164.92149322.1822.18
22Q3 (15)59.91-11.911.33.06-0.9721.432.175.341.8811.294.5434.735.1112.4219.873.6219.580.5718.8418.6732.9912220.019.34
22Q2 (14)68.0112.9529.353.0915.7324.62.067.2917.7110.88.8746.744.542.46-3.673.03-5.01-8.9915.88-3.6213.4512220.019.34
22Q1 (13)60.21-2.1644.042.670.7530.881.9271.4316.369.92-0.857.964.432.98-9.143.1975.22-19.2216.481.399.6612220.019.34
21Q4 (12)61.544.0650.912.655.1639.471.12-47.42-31.2910.019.3360.04.311.06-7.581.82-49.47-54.4716.2514.686.03122219.3419.34
21Q3 (11)59.1412.4862.292.521.6126.02.1321.714.418.3813.8649.384.26-9.66-22.363.608.21-35.6714.171.23-7.9610240.018.52
21Q2 (10)52.5825.7959.292.4821.5735.521.756.06-13.377.3617.241.544.72-3.36-14.923.33-15.68-45.6114.00-6.83-11.1410240.018.52
21Q1 (9)41.82.546.462.047.3723.641.651.2315.386.280.4837.724.884.75-15.583.95-1.24-21.2215.02-1.97-5.9710240.032.3
20Q4 (8)40.7811.9122.761.9-5.015.851.63-20.110.886.2511.4156.644.66-15.11-5.624.00-28.6-9.6715.33-0.4527.6102418.5232.3
20Q3 (7)36.4410.3926.622.09.2916.962.040.9928.35.617.8826.355.49-1.0-7.635.60-8.521.3315.40-2.27-0.218640.011.63
20Q2 (6)33.0115.6630.841.8310.9118.062.0241.2657.815.214.0430.05.54-4.11-9.766.1222.1320.6215.75-1.41-0.6486411.6311.63
20Q1 (5)28.54-14.0938.881.650.6114.581.43-2.7218.184.5614.2924.255.7817.11-17.55.0113.23-14.915.9833.03-10.537740.00.0
19Q4 (4)33.2215.430.01.64-4.090.01.47-7.550.03.99-10.140.04.94-16.910.04.43-19.90.012.01-22.150.07740.00.0
19Q3 (3)28.7814.070.01.7110.320.01.5924.220.04.4411.00.05.94-3.290.05.528.90.015.43-2.690.07740.00.0
19Q2 (2)25.2322.770.01.557.640.01.285.790.04.08.990.06.14-12.330.05.07-13.840.015.85-11.230.07740.00.0
19Q1 (1)20.550.00.01.440.00.01.210.00.03.670.00.07.010.00.05.890.00.017.860.00.07740.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)154.27-34.3813.1315.188.958.0948.949.738.5175.535.8064.7331.7267.2314930.0
2022 (9)235.119.3211.417.778.2824.5144.639.244.857.733.5213.8918.9727.37149322.18
2021 (8)215.0654.999.6830.996.65-6.7332.0348.224.50-15.483.09-39.8214.89-4.37122219.34
2020 (7)138.7628.747.3916.567.1328.4721.6134.225.33-9.465.14-0.2115.574.26102418.52
2019 (6)107.7814.496.341.285.5515.8716.115.165.88-11.545.151.214.940.5986411.63
2018 (5)94.149.486.26-1.734.797.6413.9819.696.65-10.235.09-1.6814.859.3377418.89
2017 (4)85.9920.456.3738.484.45-9.5511.6815.647.4114.975.18-24.9113.58-3.9965115.02
2016 (3)71.3951.864.638.144.9297.5910.164.236.44-9.046.8930.1114.158.1456632.24
2015 (2)47.0143.633.3376.192.4971.726.1557.697.0822.675.3019.5613.089.7942820.56
2014 (1)32.7356.831.8944.271.4536.793.966.675.7704.43011.92035525.44

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