玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)52.74-4.07-2.644.49-22.59-51.624.227.11-59.623.327.1-60.241.5916.91-61.120.8710.13-57.140.1918.75-13.6418.80-8.74-18.69159.241.330.25103.70-30.8617.08-7.4185.19-164.8118.98-4.2416.51
23Q3 (19)54.980.73-0.425.8010.06-19.673.94-29.01-43.153.10-30.18-45.521.36-32.0-43.330.79-19.39-35.770.160.0-15.7920.60-6.32-5.85157.19-11.7738.41150.0060.042.5-50.00-900.0-850.019.820.2-11.6
23Q2 (18)54.58-0.31-1.525.27-41.31-41.385.55-38.4-50.84.44-34.51-46.72.00-32.89-43.820.98-27.41-45.250.16-11.11-20.021.99-7.41-13.36178.151.1237.5493.75-6.2516.756.250-68.2719.78-2.134.21
23Q1 (17)54.751.07-4.08.98-3.23-41.09.01-13.78-41.656.78-18.8-43.732.98-27.14-47.071.35-33.5-51.960.18-18.18-18.1823.752.72-13.26176.1844.172.08100.0012.90.990.00-100.0-100.020.2124.067.79
22Q4 (16)54.17-1.88-3.599.2828.53-28.8910.4550.79-36.288.3546.75-35.774.0970.42-44.582.0365.04-42.00.2215.79-15.3823.125.67-16.95122.267.653.5588.57-15.8611.1711.43317.14-43.7716.29-27.34-9.85
22Q3 (15)55.21-0.38-3.077.22-19.692.856.93-38.56-26.515.69-31.69-30.272.40-32.58-29.21.23-31.28-23.60.19-5.05.5621.88-13.79-10.91113.57-12.32-7.46105.2631.0840.35-5.26-126.72-121.0522.4218.120.27
22Q2 (14)55.42-2.82-1.728.99-40.9321.011.28-26.9420.648.33-30.8716.673.56-36.7728.991.79-36.331.620.20-9.0917.6525.38-7.31.52129.5326.52-7.1880.30-18.92.6119.701909.090.6718.981.23-11.68
22Q1 (13)57.031.49-3.3115.2216.63-16.7915.44-5.85-22.112.05-7.31-19.885.63-23.71-27.262.81-19.71-20.40.22-15.380.027.38-1.65-15.1102.38-13.29-7.6399.0224.287.410.98-95.18-87.4518.753.761.63
21Q4 (12)56.19-1.35-1.4213.0585.9-27.0916.4073.91-14.8113.0059.31-13.457.38117.7-19.173.50117.39-6.420.2644.448.3327.8413.36-9.64118.07-3.79-21.2779.676.23-14.420.33-18.7193.5918.07-19.192.09
21Q3 (11)56.961.01-0.267.02-5.52-52.929.430.86-42.718.1614.29-33.983.3922.83-52.851.6118.38-44.10.185.88-18.1824.56-1.76-17.94122.72-12.06-24.3275.00-4.17-17.3325.0027.78169.4422.364.0511.47
21Q2 (10)56.39-4.391.577.43-59.38199.69.35-52.8331.57.14-52.5332.222.76-64.3430.191.36-61.4737.370.17-22.7313.3325.00-22.48-9.39139.5525.9-17.878.26-15.11119.1319.57150.43-69.5721.4916.480
21Q1 (9)58.983.475.9118.292.18150.2119.822.96145.315.040.13133.547.74-15.22159.733.53-5.61157.660.22-8.3322.2232.254.6713.24110.84-26.09-23.3492.19-0.960.097.8112.85-25.7818.454.24-13.22
20Q4 (8)57.00-0.192.2117.9020.0595.219.2516.9561.6315.0221.5269.149.1326.9879.023.7429.8678.950.249.0914.2930.812.9413.77149.96-7.52-10.893.082.619.936.92-25.38-69.0817.70-11.76-8.29
20Q3 (7)57.112.863.9714.91501.21238.8616.46131.5215.3312.36128.89209.07.19239.15261.312.88190.91213.040.2246.6715.7929.938.4839.08162.15-4.48-3.8690.72154.028.09.28-85.57-42.0120.060-1.52
20Q2 (6)55.52-0.311.22.48-66.07-21.027.11-12.0102.565.40-16.15154.722.12-28.86140.910.99-27.7483.330.15-16.67-16.6727.59-3.1345.98169.7617.41-0.5135.71-61.22-58.7964.29510.71382.140.00-100.0-100.0
20Q1 (5)55.69-0.143.467.31-20.28-12.248.08-32.16-7.236.44-27.48-7.22.98-41.5722.131.37-34.45-10.460.18-14.29-14.2928.485.1727.31144.59-13.9954.6392.1118.67-4.9210.53-52.98236.8421.2610.1610.16
19Q4 (4)55.771.530.09.17108.410.011.91128.160.08.88122.00.05.10156.280.02.09127.170.00.2110.530.027.0825.840.0168.11-0.330.077.61-7.60.022.3939.930.019.30-5.250.0
19Q3 (3)54.930.130.04.4040.130.05.2248.720.04.0088.680.01.99126.140.00.9270.370.00.195.560.021.5213.860.0168.66-1.150.084.00-3.080.016.0020.00.020.37-0.440.0
19Q2 (2)54.861.910.03.14-62.30.03.51-59.70.02.12-69.450.00.88-63.930.00.54-64.710.00.18-14.290.018.90-15.510.0170.6382.470.086.67-10.540.013.33326.670.020.466.010.0
19Q1 (1)53.830.00.08.330.00.08.710.00.06.940.00.02.440.00.01.530.00.00.210.00.022.370.00.093.510.00.096.880.00.03.120.00.019.300.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)54.22-2.256.10-41.0113.7911.175.66-49.424.39-49.777.61-51.284.16-45.480.72-11.1121.26-13.19159.2430.25108.2717.19-7.5204.85-7.5919.683.74
2022 (9)55.47-2.9410.34-14.0512.41-0.4811.19-22.298.74-22.7915.62-26.67.63-21.260.810.024.49-11.72122.263.5592.3910.367.61-54.085.24-3.8318.97-4.14
2021 (8)57.151.212.031.4312.47-14.2914.404.7311.326.7921.282.759.6911.380.816.5827.74-5.87118.07-21.2783.72-3.0416.5721.375.45-0.1419.79-0.85
2020 (7)56.472.7711.8685.8914.553.5313.7580.9210.6086.9520.71104.858.7055.360.76-11.6329.4729.25149.96-10.886.352.5813.65-13.745.46-7.6819.960.6
2019 (6)54.95-0.856.38-46.2114.05513.947.60-38.865.67-42.3810.11-39.025.60-48.530.86-21.122.8052.41168.11247.4884.17-11.6615.83235.545.914475.2319.8413.76
2018 (5)55.42-0.3811.86-15.712.29-3.9312.43-15.59.84-18.8116.58-31.5710.88-20.761.09-1.814.96-14.0248.38-21.7295.28-0.224.7214.070.13017.447.39
2017 (4)55.632.7714.0719.142.38-20.3614.7121.0712.1221.0824.2320.0713.7329.041.118.8217.4010.961.80-38.9195.49-1.544.1437.160.00016.242.07
2016 (3)54.13-6.8811.81-18.782.9915.7912.15-17.2310.01-16.7920.18-10.5510.64-14.611.022.015.69-12.0101.177.9596.98-2.183.02251.260.00015.911.47
2015 (2)58.13-4.6114.54-23.192.5837.8914.68-23.1412.03-23.5222.56-27.4412.46-26.831.00-5.6617.83-16.893.7214.199.140.060.86-6.720.00015.685.95
2014 (1)60.94018.9301.87-15.3819.10015.73031.09017.0301.06-14.5221.43-7.5982.14-10.3799.081.820.92-65.750.00014.803.5

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