玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)21.421.711.236.333.26-17.696.22-11.27-20.054.76-2.66-22.351.90-4.04-22.131.16-1.69-24.680.230.0-4.1710.25-7.07-12.4768.05-12.0115.59100.0016.670.00.00-100.009.3826.937.57
23Q3 (19)21.06-2.736.316.1334.14-4.377.012.94-0.994.89-8.26-9.941.983.13-7.911.18-0.84-7.090.239.524.5511.03-0.991.5777.34-5.5710.2885.7126.05-4.010.71-66.520.07.39-31.7-11.07
23Q2 (18)21.6514.618.584.57-31.28-32.796.81-0.58-4.625.33-23.310.951.92-25.58-9.01.19-28.74-4.80.21-8.7-8.711.144.014.781.9037.0-2.8468.00-29.38-29.6632.00764.0860.010.8225.8119.69
23Q1 (17)18.89-10.73-6.816.65-13.52-26.366.85-11.95-27.976.9513.38-4.42.585.74-17.041.678.44-10.70.23-4.17-8.010.71-8.54-9.5459.781.55-8.4796.30-3.70.783.700-16.678.60-1.381.06
22Q4 (16)21.166.811.887.6919.97-21.057.789.89-25.126.1312.89-30.342.4413.49-50.611.5421.26-48.150.249.09-27.2711.717.83-5.8758.87-16.06-18.13100.0012.06.90.00-100.0-100.08.724.93-2.13
22Q3 (15)19.81-0.65-3.886.41-5.74-32.747.08-0.84-29.555.432.84-30.652.151.9-47.171.271.6-46.410.22-4.35-26.6710.862.07-11.4970.13-16.86.7489.29-7.64-5.6610.71221.43100.08.31-8.0814.94
22Q2 (14)19.94-1.63-18.086.80-24.7-50.977.14-24.92-50.525.28-27.37-51.742.11-32.15-69.941.25-33.16-67.950.23-8.0-34.2910.64-10.14-34.884.2929.063.8696.671.160.783.33-25.0-18.339.046.2330.64
22Q1 (13)20.27-2.41-3.719.03-7.29-20.169.51-8.47-15.177.27-17.39-13.763.11-37.04-41.871.87-37.04-39.480.25-24.24-30.5611.84-4.82-11.0465.31-9.18-19.1195.562.15-4.444.44-31.11415.568.51-4.4948.0
21Q4 (12)20.770.786.199.742.220.410.393.3813.188.8012.3926.84.9421.3833.882.9725.3232.590.3310.03.1312.441.396.2371.919.454.6793.55-1.164.966.4520.43-40.658.9123.2417.86
21Q3 (11)20.61-15.32-4.549.53-31.293.8110.05-30.352.977.83-28.437.74.07-42.0229.212.37-39.2323.440.30-14.2915.3812.27-24.82-6.7665.70-19.054.5394.64-1.332.535.3631.254.467.234.48-13.52
21Q2 (10)24.3415.6315.0313.8722.6353.0914.4328.7254.010.9429.7763.047.0231.21136.363.9026.21113.110.35-2.7829.6316.3222.6126.8181.160.5216.5995.92-4.08-1.494.08389.855.16.9220.350
21Q1 (9)21.057.6219.4711.3139.8100.8911.2122.1169.348.4321.4710.485.3544.9990.393.0937.9570.720.3612.556.5213.3113.6621.5580.7417.5330.6100.0012.215.79-1.41-112.96-110.335.75-23.94-19.13
20Q4 (8)19.56-9.47.128.09-11.8729.659.18-5.9433.436.94-4.5414.93.6917.1423.832.2416.6716.060.3223.083.2311.71-11.029.8568.709.3129.8789.13-3.44-4.510.87111.968.77.56-9.57-3.32
20Q3 (7)21.592.0335.119.181.3254.299.764.1657.677.278.3549.93.156.0629.11.924.9224.680.26-3.7-16.1313.162.2532.5362.85-9.714.1992.31-5.2-4.145.1394.8738.468.36020.81
20Q2 (6)21.1620.0944.839.0660.92116.759.3741.54115.46.71-12.0689.552.975.6983.331.831.171.030.2717.39-3.5712.8717.5349.4869.6112.66.1197.3712.743.12.63-80.7-52.630.00-100.0-100.0
20Q1 (5)17.62-3.527.685.63-9.78105.476.62-3.7891.887.6326.32174.462.81-5.7153.151.81-6.22135.060.23-25.814.5510.952.7227.3361.8216.86-8.1886.36-7.4712.2713.6436.36-40.917.11-9.084.41
19Q4 (4)18.2614.270.06.244.870.06.8811.150.06.0424.540.02.9822.130.01.9325.320.00.310.00.010.667.350.052.90-12.30.093.33-3.080.010.00170.00.07.8213.010.0
19Q3 (3)15.989.380.05.9542.340.06.1942.30.04.8537.010.02.4450.620.01.5443.930.00.3110.710.09.9315.330.060.32-8.050.096.301.960.03.70-33.330.06.926.960.0
19Q2 (2)14.615.870.04.1852.550.04.3526.090.03.5427.340.01.6245.950.01.0738.960.00.2827.270.08.610.120.065.60-2.570.094.4422.780.05.56-75.930.06.47-4.990.0
19Q1 (1)13.800.00.02.740.00.03.450.00.02.780.00.01.110.00.00.770.00.00.220.00.08.600.00.067.330.00.076.920.00.023.080.00.06.810.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.742.225.95-21.093.6619.756.72-15.375.48-9.728.34-14.25.38-11.070.93-4.1210.78-4.4368.0515.5988.57-6.5811.43120.410.06-1.489.014.16
2022 (9)20.29-6.887.54-32.923.0663.327.94-31.796.07-33.159.72-55.416.05-53.210.97-31.2111.28-17.6658.87-18.1394.81-1.755.1948.30.0608.6520.64
2021 (8)21.798.6811.2439.111.87-40.9711.6431.679.0827.8921.8075.2412.9365.131.4129.3613.7011.8471.914.6796.505.213.50-57.750.0007.17-12.13
2020 (7)20.0527.38.0865.913.17-14.398.8466.797.1062.112.4455.317.8356.291.091.8712.2529.0868.7029.8791.72-0.458.285.220.12-43.238.1620.18
2019 (6)15.752.144.87-15.33.7016.265.30-5.364.384.048.01-6.325.012.041.070.949.491.0652.90-40.4192.13-10.387.8700.22276.36.791.19
2018 (5)15.42-2.845.75-1.373.184.425.60-19.894.21-30.078.55-28.574.91-26.391.06-0.939.39-9.6288.77-7.85102.8022.82-2.8000.0606.71-4.69
2017 (4)15.87-23.965.83-38.243.05-5.176.99-28.096.02-21.6111.97-17.116.67-20.61.070.9410.39-21.5396.3325.7683.70-13.9216.30489.930.0007.04-13.94
2016 (3)20.874.099.447.643.2215.649.728.367.683.0914.44-3.68.400.841.06-1.8513.248.5276.600.1497.24-0.472.7620.170.0008.184.2
2015 (2)20.0530.968.7793.172.78-0.588.9795.857.45111.6514.9887.488.3389.321.08-4.4212.2052.576.49-21.5997.70-1.242.30113.790.0007.8523.43
2014 (1)15.3104.5402.801.214.5803.5207.9904.4001.13-8.878.00-9.697.55-7.4498.924.221.08-74.620.0006.365.3

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