玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.074.498.466.88842.47-10.777.01390.21-12.815.43210.29-14.764.31216.91-38.071.79163.24-40.730.300.0-34.7812.1473.934.3152.85-14.845.5397.4470.511.332.56-95.51-33.3314.42-4.7611.18
23Q3 (19)50.79-8.17-4.010.73-86.3-91.341.43-72.23-80.411.75-49.86-69.31.36-44.26-74.290.68-42.37-72.130.303.45-25.06.98-32.88-42.22179.4925.9933.8257.14-45.05-50.8357.141528.57452.3815.14-14.07-3.69
23Q2 (18)55.310.36-4.365.33-54.9149.725.15-57.3312.03.49-63.57893.182.44-70.281038.461.18-66.953833.330.29-19.447.4110.40-35.9223.96142.465.8212.1104.007.06-62.18-4.00-380.097.7117.6210.06-10.06
23Q1 (17)55.1112.63-6.5611.8253.31-2.8812.0650.04.879.5850.397.168.2117.969.913.5718.21-1.920.36-21.74-10.016.2339.430.87134.62-7.0633.697.141.03-8.061.43-62.86125.2416.0123.44-11.74
22Q4 (16)48.93-7.52-17.017.71-8.54-26.088.0410.14-26.446.3711.75-26.956.9631.57-21.83.0223.77-26.520.4615.00.011.64-3.64-23.87144.847.9819.6896.15-17.261.63.85123.72-28.2112.97-17.49-26.81
22Q3 (15)52.91-8.51-3.898.43136.848.157.30484.0-27.05.701395.45-38.645.292134.62-14.682.448033.33-16.150.4048.1533.3312.0843.98-29.81134.135.558.7116.22-57.74100.15-16.2290.73-138.6715.72-19.75-19.18
22Q2 (14)57.83-1.95-5.783.56-70.75220.721.25-89.13-45.89-0.44-104.92-168.75-0.26-103.48-174.290.03-99.18-88.460.27-32.512.58.39-47.86-19.64127.0826.126.96275.00160.27450.0-175.00-2991.67-450.019.597.99-14.86
22Q1 (13)58.980.03-0.1912.1716.681.511.505.22-4.728.942.52-5.897.47-16.07-25.453.64-11.44-9.450.40-13.04-2.4416.095.23-3.01100.76-16.74-22.47105.6611.645.66-5.66-205.66018.142.37-0.66
21Q4 (12)58.967.126.6610.4383.321.710.939.320.518.72-6.1418.968.9043.55-23.144.1141.240.00.4653.33-14.8115.29-11.1624.11121.02-1.92-35.3694.6463.00.05.36-87.230.017.72-8.8933.63
21Q3 (11)55.05-10.31-7.735.69412.61-24.1310.00332.9-16.679.291351.56-12.776.201671.43-43.742.911019.23-24.220.3025.0-14.2917.2164.85-5.07123.393.85-36.6558.0616.13-5.3841.94-16.1315.3219.45-15.47-2.41
21Q2 (10)61.383.882.011.11-90.74-89.02.31-80.86-77.350.64-93.26-91.790.35-96.51-95.660.26-93.53-89.880.24-41.46-20.010.44-37.07-38.08118.81-8.59-41.3950.00-50.0-50.050.000023.0126.010
21Q1 (9)59.0926.9422.4211.9939.91452.6512.0733.08376.29.5029.6251.2710.02-13.47215.974.02-2.19302.010.41-24.0710.8116.5934.66671.63129.97-30.58-55.07100.005.6625.00.00-100.0-100.018.2637.715.49
20Q4 (8)46.55-21.97-20.368.5714.2792.589.07-24.42309.957.33-31.17234.011.585.08237.864.117.03305.50.5454.2928.5712.32-32.051030.28187.23-3.87-28.4794.6454.23190.865.36-85.27-97.3213.26-33.47-25.0
20Q3 (7)59.66-0.856.757.50-25.67557.8912.0017.6511009.0910.6536.54888.8911.0236.56810.973.8449.423590.910.3516.679.3718.137.53151.46194.77-3.91-28.1661.36-38.64036.360019.9308.61
20Q2 (6)60.1724.652.8410.09396.76176.4410.20333.41423.087.80224.22788.898.07193.42345.452.57229.15458.70.30-18.92-9.0916.86684.1985.07202.70-29.93-18.73100.0025.0-43.750.00-100.0100.00.00-100.0-100.0
20Q1 (5)48.27-17.42-16.83-3.40-176.4-188.31-4.37-1.16-221.73-6.28-14.81-410.89-8.64-2.86-397.93-1.990.5-257.940.37-11.9-9.762.1597.25-78.33289.2810.520.7680.00176.8-24.2120.00-90.0460.017.31-2.0917.6
19Q4 (4)58.454.580.04.45290.350.0-4.32-3827.270.0-5.47-305.190.0-8.40-441.940.0-2.00-1718.180.00.4231.250.01.09-84.880.0261.74-3.450.0-104.1700.0200.0000.017.68-3.650.0
19Q3 (3)55.89-4.480.01.14-68.770.0-0.11-105.640.0-1.35-600.00.0-1.55-569.70.0-0.11-123.910.00.32-3.030.07.21-20.860.0271.108.690.00.00-100.00.00.00100.00.018.3510.480.0
19Q2 (2)58.510.810.03.65-5.190.01.95-45.680.00.27-86.630.00.33-88.620.00.46-63.490.00.33-19.510.09.11-8.170.0249.43-13.120.0177.7868.420.0-77.78-1300.00.016.6112.840.0
19Q1 (1)58.040.00.03.850.00.03.590.00.02.020.00.02.900.00.01.260.00.00.410.00.09.920.00.0287.100.00.0105.560.00.0-5.560.00.014.720.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)53.57-0.486.38-22.853.890.516.61-12.335.23-7.9216.35-13.677.20-15.891.25-12.5911.57-5.7152.855.5396.45-11.993.5501.24-31.215.74-1.69
2022 (9)53.83-8.148.27-1.783.87-18.077.54-22.115.68-26.7118.94-24.488.56-17.931.4310.8512.27-19.7144.8419.68109.5926.71-9.5901.80-34.1516.01-16.18
2021 (8)58.6012.138.4252.544.726.629.6851.727.7570.3325.0819.7710.4343.471.29-9.7915.2829.82121.02-35.3686.490.6112.84-2.432.74-11.8819.1016.11
2020 (7)52.26-9.585.5262.834.43-10.926.385216.674.55020.9407.2701.43-6.5411.7778.6187.23-28.4785.96-97.3513.1603.119.5816.45-2.08
2019 (6)57.80-1.753.3921.514.97242.020.12-91.78-1.280-6.570-0.4901.530.666.5955.42261.7423.883250.001592.71-3100.0002.84-65.1816.8018.56
2018 (5)58.83-0.252.79973.081.45-8.951.46942.860.6603.1002.17219.121.5214.294.2447.74211.291.63192.00-4.0-92.0008.15014.17-0.77
2017 (4)58.9814.060.2601.6054.850.140-0.010-0.0400.6801.3311.762.870207.91147.78200.00105.59-100.0000.00014.28-18.21
2016 (3)51.7148.29-12.3201.03184.02-12.650-12.710-29.520-14.4901.1927.96-10.91083.91-31.1997.28-12.012.7200.00017.46-34.21
2015 (2)34.8720.37-46.5800.3643.19-42.130-42.250-86.930-38.8900.9322.37-41.110121.951.04110.56-28.2-10.5600.00026.54-1.99
2014 (1)28.970-53.8600.25-11.66-34.980-35.260-53.740-25.8300.76-5.0-33.020120.7034.48153.9958.7-53.9900.00027.0821.6

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