玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.66-4.47-3.423.42-33.2-30.493.88-37.42-1.773.14-37.94-27.153.21-29.3-41.642.20-20.86-31.030.6927.78-5.485.14-32.195.9849.545.47-31.0188.287.13-29.2812.13-31.03149.498.55-35.28-22.83
23Q3 (19)17.44-2.6231.525.12-18.7319.916.20-15.425.265.06-11.23-3.444.54-21.04-52.462.78-7.33-42.560.543.85-41.37.58-13.1714.6746.97-45.9-38.1282.41-4.1113.4717.5925.1-35.7413.2121.0835.91
23Q2 (18)17.915.3526.486.3024.75-26.327.3327.7-24.95.7018.75-35.235.7521.31-74.313.0015.83-67.280.52-1.89-50.08.7322.44-14.9186.82-15.79-31.1285.94-2.1-1.8914.0618.213.310.917.07100.55
23Q1 (17)17.00-1.4523.15.052.64-24.065.7445.32-17.054.8011.37-14.894.74-13.82-69.122.59-18.81-59.210.53-27.4-52.687.1347.01-4.81103.1043.57-39.1387.78-29.68-8.7411.90148.53202.0310.19-8.0394.47
22Q4 (16)17.2530.090.414.9215.22-37.323.95-32.94-49.034.31-17.75-34.75.50-42.41-75.123.19-34.09-67.750.73-20.65-51.334.85-26.63-40.3471.81-5.4-40.04124.8471.923.18-24.52-189.55-1859.411.0813.9981.34
22Q3 (15)13.26-6.36-3.04.27-50.06-35.115.89-39.65-14.265.24-40.45-12.379.55-57.33-47.324.84-47.22-35.720.92-11.54-26.46.61-35.58-11.8775.91-39.77-41.1872.62-17.09-24.1827.38120.58527.859.7278.6844.86
22Q2 (14)14.162.531.878.5528.5718.429.7641.0433.528.8056.0333.1322.3845.823.789.1744.4119.251.04-7.14-10.3410.2636.9827.77126.04-25.58-20.1887.59-8.94-11.4212.41215.09872.745.443.82-12.12
22Q1 (13)13.81-19.620.736.65-15.2929.136.92-10.7130.325.64-14.5528.4715.35-30.5753.196.35-35.7940.181.12-25.339.87.49-7.8719.46169.3741.4145.4996.19-5.09-0.873.94414.8232.855.24-14.24-15.21
21Q4 (12)17.1825.6813.77.8519.3123.017.7512.81124.646.6010.3765.4122.1121.95153.269.8931.34151.651.5020.054.648.138.482.7119.77-7.2-9.61101.355.81-0.52-1.25-128.6933.376.11-8.94-11.71
21Q3 (11)13.67-1.65-15.256.58-8.8621.186.87-6.0226.295.98-9.5322.7918.130.2875.687.53-2.0867.331.257.7637.367.50-6.615.38129.06-18.277.5195.78-3.13-4.224.36241.7506.718.4-12.52
21Q2 (10)13.901.39-21.167.2240.19-14.257.3137.66-14.66.6150.57-3.518.0880.44-9.247.6969.76-10.791.1613.73-7.28.0328.07-14.57157.9135.658.3498.881.910.381.28-56.97-23.196.190.160
21Q1 (9)13.71-9.27-14.045.1546.31101.175.3153.9174.674.3910.0381.410.0214.78126.194.5315.27126.51.025.1525.936.2740.936.9116.41-12.15-2.4197.04-4.7515.342.96257.88-81.326.18-10.69-31.1
20Q4 (8)15.11-6.32-7.873.52-35.1738.583.45-36.5858.263.99-18.07118.038.73-15.41119.93.93-12.67109.040.976.591.044.45-31.5424.65132.5110.38-1.07101.881.88-12.2-1.88088.296.92-9.78-27.69
20Q3 (7)16.13-8.51-1.415.43-35.51110.475.44-36.4590.884.87-28.91117.4110.32-48.19119.114.50-47.8107.370.91-27.2-2.156.50-30.8547.73120.05-17.631.68100.001.5210.920.00-100.0-100.07.670-21.09
20Q2 (6)17.6310.530.348.42228.91119.848.56181.58121.196.85183.06116.7719.92349.66226.028.62331.0208.961.2554.3245.359.40105.2475.37145.7522.199.998.5017.09-0.891.66-89.5335.380.00-100.0-100.0
20Q1 (5)15.95-2.74-1.62.560.795.353.0439.4535.112.4232.2426.044.4311.5920.382.006.3814.940.81-15.62-6.94.5828.2923.45119.28-10.95-0.0584.13-27.5-21.8215.87198.97308.628.97-6.27-12.74
19Q4 (4)16.400.240.02.54-1.550.02.18-23.510.01.83-18.30.03.97-15.710.01.88-13.360.00.963.230.03.57-18.860.0133.9413.440.0116.0428.710.0-16.04-262.840.09.57-1.540.0
19Q3 (3)16.36-6.890.02.58-32.640.02.85-26.360.02.24-29.110.04.71-22.910.02.17-22.220.00.938.140.04.40-17.910.0118.07-10.970.090.15-9.290.09.85702.650.09.7210.330.0
19Q2 (2)17.578.390.03.8357.610.03.8772.00.03.1664.580.06.1166.030.02.7960.340.00.86-1.150.05.3644.470.0132.6211.130.099.39-7.640.01.23116.130.08.81-14.30.0
19Q1 (1)16.210.00.02.430.00.02.250.00.01.920.00.03.680.00.01.740.00.00.870.00.03.710.00.0119.340.00.0107.610.00.0-7.610.00.010.280.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)17.2319.44.91-21.441.26106.975.71-17.134.61-25.2816.85-64.9810.62-57.862.27-44.097.06-6.3749.54-31.0185.93-5.3613.9952.020.7912.0710.6240.85
2022 (9)14.43-3.356.25-9.420.614.286.89-1.436.171.9848.11-25.3825.20-12.594.06-14.357.54-1.0571.81-40.0490.80-8.029.20616.790.70107.717.5419.87
2021 (8)14.93-8.296.9029.70.58-40.616.9928.736.0526.0464.4749.4428.8353.764.7422.87.6217.41119.77-9.6198.720.821.28-38.470.34-31.326.29-18.84
2020 (7)16.28-2.055.3287.990.98-27.275.4396.034.80110.5343.14129.8318.75117.523.866.046.4953.07132.51-1.0797.91-4.222.0900.49-24.477.75-19.19
2019 (6)16.6221.942.8382.581.35492.02.7762.942.2856.1618.7739.248.6237.73.64-13.334.24115.23133.9412.32102.2312.63-2.0300.6510.779.596.91
2018 (5)13.63-2.361.55-3.130.23-4.941.709.681.4616.813.4825.286.2617.454.201.21.977.65119.25-1.8190.76-12.479.2400.5908.971.7
2017 (4)13.96-10.571.60-19.190.24-25.561.55-27.231.25-29.3810.76-20.065.33-24.614.156.411.83-27.09121.4527.08103.6911.79-3.6900.0008.82-11.0
2016 (3)15.613.511.9896.040.322.122.1365.121.7786.3213.4691.477.0785.083.903.172.5149.495.570.2792.7518.756.96-68.220.0009.91-5.89
2015 (2)15.088.11.01-41.280.3230.531.29-23.670.95-33.17.03-40.123.82-40.033.78-13.11.68-16.095.310.6278.11-22.9621.8900.00010.5318.58
2014 (1)13.9501.7200.24-22.241.6901.42011.7406.3704.358.482.0012.9994.7211.06101.3914.71-1.3900.0008.88-10.84

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