玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)0.69-97.41-97.17-38.82-339.14-55.9-99.16-1729.52-54.89-99.81-1741.51-55.9-9.55-1636.36-74.27-5.13-1732.14-49.560.05-16.670.0-93.10-3083.97-68.75100.1940.657.1137.93-74.712.9658.62217.241.2520.146.73-17.96
23Q3 (19)26.62283.57-29.48-8.8474.08-160.0-5.4282.35-29.05-5.4282.35-29.05-0.5581.73-25.0-0.2883.91-300.00.060.00.03.12114.26-54.7871.26-1.6438.4150.0036.3650.0-50.00-400.0018.873.4-5.98
23Q2 (18)6.94-74.73-77.59-34.11-37.76-492.07-30.70-23.1-434.42-30.70-23.1-434.42-3.01-65.38-235.59-1.74-65.71-237.010.0650.0-50.0-21.88-31.25-256.2972.457.24-38.08110.0010.037.5-10.000018.25-29.155.98
23Q1 (17)27.4612.73-36.15-24.760.56-205.41-24.9461.04-203.7-24.9461.04-203.7-1.8266.79-129.84-1.0569.39-126.450.04-20.0-75.0-16.6769.78-160.7367.565.94-4.79100.00171.430.0-0.00-100.0025.744.85135.28
22Q4 (16)24.36-35.47-38.53-24.90-632.35-807.39-64.02-1424.29-1209.53-64.02-1424.29-1209.53-5.48-1145.45-541.94-3.43-4800.0-457.290.05-16.67-66.67-55.17-899.57-552.2163.7723.8553.8136.84-63.16-26.3257.89015.7924.5522.3277.64
22Q3 (15)37.7521.89-10.14-3.40-139.08-122.14-4.20-145.75-125.32-4.20-145.75-125.32-0.44-119.82-113.75-0.07-105.51-103.060.06-50.0-53.856.90-50.71-72.451.49-55.997.86100.0025.00.0-0.000020.0771.5446.07
22Q2 (14)30.97-27.99-22.238.70-62.96-28.929.18-61.8323.399.18-61.8323.392.22-63.6153.11.27-68.0122.120.12-25.0-7.6914.00-49.00.79117.0064.88193.2380.00-20.0-40.00.000100.011.706.95-7.58
22Q1 (13)43.018.539.2223.49567.33266.2424.05316.81217.7824.05316.81217.786.10391.94242.523.97313.54287.260.166.6745.4527.45125.0374.570.9671.1525.06100.00100.050.00.00-100.0-100.010.94-20.84-39.12
21Q4 (12)39.63-5.6726.693.52-77.08-38.255.77-65.22124.035.77-65.22124.031.24-61.25113.250.96-58.08125.740.1515.38-6.2512.20-51.2187.4641.46-13.15-72.5450.00-50.0350.050.000-61.5413.820.589.16
21Q3 (11)42.015.514.4715.3625.49165.5316.59122.98106.616.59122.98106.63.20120.6971.122.29120.19138.540.130.044.4425.0079.99-3.5947.7419.65-63.52100.00-25.0133.330.00100.0-100.013.748.53-16.47
21Q2 (10)39.821.1210.0912.24186.62223.817.44136.43327.597.44136.43325.141.45133.88133.871.04149.06147.620.1318.18-7.1413.89238.9-2.839.90-29.68-75.03133.33100.0-33.33-66.67-300.033.3312.66-29.550
21Q1 (9)39.3825.94.37-14.13-347.8926.98-20.4214.95-12.76-20.4214.95-12.76-4.2854.278.35-2.1243.16-26.950.11-31.2510.0-10.0028.32-209.656.74-62.43-65.2866.67433.33-33.3333.33-74.36017.9741.94-19.2
20Q4 (8)31.28-14.77-12.095.70124.32139.5-24.01-399.088.55-24.01-399.088.56-9.36-600.5381.83-3.73-488.5485.830.1677.7823.08-13.95-153.893.03151.0115.41.64-20.0093.33-383.33130.00-71.1139.8712.66-23.040
20Q3 (7)36.701.470.16-23.44-720.1136.178.03361.49159.848.03358.86159.841.87201.61193.970.96128.57200.00.09-35.710.025.9381.46314.88130.86-18.09110.56-300.00-250.0-200.0450.00550.0357.1416.450-60.94
20Q2 (6)36.17-4.1337.793.78119.53111.251.74109.61105.261.75109.66105.290.62113.28111.990.42125.15116.030.1440.055.5614.29542.41183.37159.76-2.2486.94200.00100.0100.0-100.00000.00-100.0-100.0
20Q1 (5)37.736.0425.77-19.35-34.169.76-18.1191.3769.74-18.1191.3769.74-4.6790.9334.41-1.6793.6657.070.10-23.0842.86-3.2398.3991.78163.4210.0105.2100.001316.67-5.56-0.00-100.0100.022.240-58.21
19Q4 (4)35.58-2.890.0-14.4360.70.0-209.75-1462.970.0-209.92-1464.230.0-51.50-2487.940.0-26.33-2642.710.00.1344.440.0-200.00-3300.00.0148.57139.050.07.06-97.650.092.94153.110.00.00-100.00.0
19Q3 (3)36.6439.580.0-36.72-9.250.0-13.4259.440.0-13.4259.440.0-1.9961.510.0-0.9663.360.00.090.00.06.25136.460.062.15-27.280.0300.00200.00.0-175.0000.042.1210.520.0
19Q2 (2)26.25-12.50.0-33.6147.470.0-33.0944.710.0-33.0944.710.0-5.1727.390.0-2.6232.650.00.0928.570.0-17.1456.380.085.467.310.0100.00-5.560.0-0.00100.00.038.11-28.390.0
19Q1 (1)30.000.00.0-63.980.00.0-59.850.00.0-59.850.00.0-7.120.00.0-3.890.00.00.070.00.0-39.290.00.079.640.00.0105.880.00.0-5.880.00.053.220.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)15.02-56.86-26.4306.0337.93-39.560-39.730-14.900-8.1200.21-46.15-31.900100.1957.1167.39032.61-91.110.17-94.7220.4333.01
2022 (9)34.82-13.455.00-0.64.38-37.0-1.990-1.990-1.210-0.3100.39-27.784.38-62.9163.7753.81-266.670366.6703.30-70.8615.366.89
2021 (8)40.2314.485.0306.94-37.933.4803.4803.3702.2500.545.8811.81181.1941.46-72.54140.00127.5-40.00011.31-9.4914.37-14.41
2020 (7)35.149.0-5.80011.191.45-9.090-9.090-11.550-3.9100.5134.214.200151.011.6461.5454.538.46-35.1612.5018.7516.79-57.81
2019 (6)32.24-2.63-34.90011.0326.84-86.700-86.750-65.190-32.4500.3818.75-69.120148.57116.0739.83-58.5359.321402.8210.53-62.7939.80-25.61
2018 (5)33.1112.28-53.0908.70-6.21-55.520-55.520-28.390-17.5100.323.23-41.30068.7641.7196.057.03.95-61.428.29053.50-4.48
2017 (4)29.4924.59-52.7209.2796.76-58.460-71.740-31.730-21.6500.31-13.89-44.37048.5224.0989.77-9.010.23656.820.00056.0138.54
2016 (3)23.67-1.66-38.2304.71147.97-38.670-38.670-20.700-13.5700.36-53.85-31.94039.10-33.3498.6597.31.35-96.850.00040.43120.81
2015 (2)24.0749.88-1.7401.90-10.5-3.240-3.240-3.990-2.1800.78-19.59-0.71058.662.2750.00-53.3342.8600.00018.31-2.14
2014 (1)16.060-9.5602.12-59.93-9.020-9.020-12.970-8.4500.9729.33-6.37057.3658.63107.1442.86-7.1400.00018.71-34.56

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