玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)156.340.06-15.069.0427.3242.363.56-8.251.718.75.5812.555.7827.2567.612.28-8.319.765.565.5232.5150490.00.0
23Q3 (19)156.25-0.26-14.517.136.025.813.8823.5754.588.2410.91.854.5436.3723.772.4823.8980.825.2711.1919.1450490.012.93
23Q2 (18)156.660.042.965.224.42.553.148.656.87.437.3716.463.334.35-0.392.008.63.734.747.3213.1150490.012.93
23Q1 (17)156.59-14.9323.555.0-21.2621.362.89-17.4312.896.92-10.4816.33.19-7.44-1.771.85-2.94-8.634.425.23-5.8750490.012.93
22Q4 (16)184.070.7139.476.35-5.3773.023.539.4446.447.73-4.4528.833.45-6.0324.061.9038.465.04.20-5.12-7.63504912.9312.93
22Q3 (15)182.7720.1264.666.7131.8363.262.51-14.6323.048.0926.832.193.679.75-0.851.37-28.92-25.284.435.57-19.7244710.0-4.34
22Q2 (14)152.1620.0652.15.0923.5439.072.9414.8453.126.387.2318.593.352.9-8.571.93-4.340.674.19-10.69-22.0344710.0-4.34
22Q1 (13)126.74-3.9732.054.1212.2619.082.567.1128.05.95-0.837.43.2516.9-9.822.0211.54-3.074.693.27-18.6744710.0-4.34
21Q4 (12)131.9818.924.763.67-10.71-10.272.3917.1612.216.0-1.964.712.78-24.9-28.081.81-1.47-10.064.55-17.55-16.074471-4.34-4.34
21Q3 (11)111.010.9617.314.1112.313.852.046.25-14.646.1213.7511.273.701.21-2.951.84-4.24-27.245.512.52-5.1546740.05.01
21Q2 (10)100.044.238.13.665.7816.191.92-4.0-17.955.38-2.895.083.661.497.481.92-7.9-24.15.38-6.83-2.846740.05.01
21Q1 (9)95.98-9.2741.113.46-15.428.622.0-6.122.75.54-3.3227.363.60-6.76-8.852.083.49-13.045.776.57-9.7446740.09.87
20Q4 (8)105.7911.8110.674.0913.34.872.13-10.88-3.185.734.182.873.871.33-5.242.01-20.29-12.525.42-6.82-7.0546745.019.87
20Q3 (7)94.622.254.443.6114.69.062.392.1451.275.57.423.973.8212.084.432.53-0.1144.845.815.06-0.4544510.04.63
20Q2 (6)92.5436.0538.143.1517.19.762.3443.5611.965.1217.710.823.40-13.93-20.552.535.52-18.955.53-13.49-19.7844514.634.63
20Q1 (5)68.02-28.844.972.69-31.03-10.931.63-25.91-22.014.35-21.9-2.93.95-3.07-15.142.404.12-25.76.409.75-7.542540.00.0
19Q4 (4)95.595.510.03.917.820.02.239.240.05.575.290.04.0811.670.02.3031.970.05.83-0.20.042540.00.0
19Q3 (3)90.635.240.03.3115.330.01.58-24.40.05.2914.50.03.65-14.720.01.74-44.10.05.84-15.340.042540.00.0
19Q2 (2)66.993.380.02.87-4.970.02.090.00.04.623.120.04.28-8.070.03.12-3.270.06.90-0.250.042540.00.0
19Q1 (1)64.80.00.03.020.00.02.090.00.04.480.00.04.660.00.03.230.00.06.910.00.042540.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)625.84-3.0826.3718.3613.4616.9431.2811.124.2122.122.1520.665.0014.6550490.0
2022 (9)645.7447.0922.2849.6311.5137.8428.1522.183.451.721.78-6.294.36-16.94504912.93
2021 (8)439.021.6214.899.978.35-1.6523.0411.253.39-9.581.90-19.135.25-8.534471-4.34
2020 (7)360.9613.5213.543.368.496.7920.713.763.75-8.952.35-5.935.74-8.646745.01
2019 (6)317.97-4.7613.122.27.955.8619.9613.994.1228.32.5011.156.2819.6844514.63
2018 (5)333.85-13.5110.725.07.51-9.1917.516.383.2121.42.255.05.2423.04254-12.49
2017 (4)386.05.1710.21-2.38.27-2.3616.46-3.462.65-7.12.14-7.164.26-8.2148614.45
2016 (3)367.024.8310.456.748.470.8317.0513.672.851.832.31-3.814.658.434654-2.92
2015 (2)350.1250.969.7941.078.428.4415.033.12.80-6.552.40-14.924.28-11.83479419.22
2014 (1)231.9321.586.9411.586.547.9211.2716.192.9902.8204.860402116.28

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