玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.785.06-19.8213.80-16.41-49.5414.92-18.43-45.6711.57-15.67-45.451.55-26.54-60.461.06-24.29-55.650.08-20.0-27.2725.20-6.46-26.9657.881.62-11.5192.762.91-6.757.24-26.61289.4719.4824.0814.79
23Q3 (19)35.96-8.61-25.8616.51-28.37-53.318.29-30.48-53.6513.72-22.92-56.642.11-27.99-74.331.40-25.13-71.310.100.0-33.3326.94-21.96-39.3856.96-6.5-19.0890.142.790.519.86-19.89-5.6515.7017.3421.42
23Q2 (18)39.35-6.35-19.2523.05-3.07-32.5626.314.9-27.4817.80-4.4-35.342.93-9.85-60.031.87-8.33-56.910.10-9.09-37.534.526.48-16.6460.92-5.14-12.1887.69-7.53-6.8812.31138.19111.0813.38-12.099.58
23Q1 (17)42.02-10.82-9.9123.78-13.05-28.3325.08-8.67-25.8418.62-12.21-28.633.25-17.09-55.722.04-14.64-52.450.110.0-31.2532.42-6.03-16.2764.22-1.82-8.8694.83-4.67-3.375.17892.1178.1715.22-10.3115.65
22Q4 (16)47.12-2.853.9727.35-22.63-16.6727.46-30.41-13.2921.21-32.96-15.463.92-52.31-51.552.39-51.02-48.380.11-26.67-38.8934.50-22.37-4.4665.41-7.07-12.5799.4810.92-4.040.52-95.02114.1916.9731.2526.74
22Q3 (15)48.50-0.472.7535.353.426.0639.468.7714.1831.6414.9316.88.2212.142.114.8812.446.320.15-6.25-11.7644.447.3212.5370.391.47-9.4289.68-4.76-7.0210.4579.21194.4112.935.9-5.48
22Q2 (14)48.734.486.9834.183.015.5936.287.2711.4327.535.5215.587.33-0.141.244.341.17-0.460.160.0-11.1141.416.9511.9869.37-1.55-8.2794.17-4.05-5.255.83213.9851.912.21-7.22-9.96
22Q1 (13)46.642.91-1.5233.181.1-4.0533.826.79-5.4526.093.99-6.557.34-9.27-3.674.29-7.34-9.110.16-11.11-5.8838.727.23-5.4970.46-5.8119.098.14-5.331.441.86150.62-42.8613.16-1.72-3.45
21Q4 (12)45.32-3.980.4732.82-1.531.8931.67-8.360.825.09-7.383.258.090.59.474.630.877.420.185.880.036.11-8.56-1.3774.81-3.7312.51103.677.481.23-3.67-203.39-41.913.39-2.12-2.83
21Q3 (11)47.203.622.0133.332.97-1.3334.566.144.2827.0913.735.868.0511.19-6.074.595.28-0.650.17-5.56-5.5639.496.793.1677.712.76-4.7896.45-2.95-5.273.55479.44278.6513.680.8811.13
21Q2 (10)45.55-3.82-9.0532.37-6.39-11.032.56-8.97-11.6423.82-14.68-14.297.24-4.990.04.36-7.6312.080.185.8828.5736.98-9.74-15.0775.6227.71-20.2399.392.730.780.61-81.16-55.5513.56-0.510
21Q1 (9)47.364.9913.2234.587.3642.4835.7713.8434.7827.9214.939.67.623.1187.684.729.51109.780.17-5.5654.5540.9711.9114.0959.21-10.95-28.2896.75-5.535.543.25225.7-62.5513.63-1.09-10.97
20Q4 (8)45.11-2.5119.532.21-4.6557.5831.42-5.1960.9624.30-5.0431.287.39-13.7753.04.31-6.7167.70.180.038.4636.61-4.3637.2266.49-18.53-25.05102.410.58-2.39-2.59-30.1747.4813.7811.94-21.35
20Q3 (7)46.27-7.6111.4933.78-7.1233.133.14-10.0717.0225.59-7.9223.568.5718.3758.74.6218.7767.390.1828.5738.4638.28-12.088.0781.61-13.91-17.0101.823.2413.64-1.99-244.18-119.112.310-20.79
20Q2 (6)50.0819.7216.5736.3749.8646.7136.8538.8542.527.7938.9548.697.2478.3362.333.8972.8965.530.1427.2716.6743.5421.2529.4794.8014.83-8.0798.627.593.081.38-84.13-65.660.00-100.0-100.0
20Q1 (5)41.8310.810.5324.2718.74-3.7726.5435.965.3620.008.055.324.06-15.94-14.162.25-12.45-9.270.11-15.38-15.3835.9134.611.8382.56-6.93-8.0791.67-12.64-8.618.68276.28015.31-12.61-1.61
19Q4 (4)37.75-9.040.020.44-19.460.019.52-31.070.018.51-10.620.04.83-10.560.02.57-6.880.00.130.00.026.68-24.680.088.71-9.780.0104.9217.10.0-4.92-147.350.017.5212.740.0
19Q3 (3)41.50-3.40.025.382.380.028.329.510.020.7110.810.05.4021.080.02.7617.450.00.138.330.035.425.320.098.33-4.650.089.60-6.350.010.40159.20.015.54-5.420.0
19Q2 (2)42.963.240.024.79-1.70.025.862.660.018.69-1.580.04.46-5.710.02.35-5.240.00.12-7.690.033.634.730.0103.1214.820.095.68-4.610.04.0100.016.435.590.0
19Q1 (1)41.610.00.025.220.00.025.190.00.018.990.00.04.730.00.02.480.00.00.130.00.032.110.00.089.810.00.0100.300.00.0-0.000.00.015.560.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.92-18.5619.65-40.247.1554.5621.54-38.015.68-41.959.78-64.226.33-61.070.39-35.030.06-25.1557.88-11.5191.27-3.598.7363.5612.221.6515.7816.11
2022 (9)47.793.232.88-1.084.6218.6634.743.5227.014.2527.33-11.916.26-11.20.60-14.2940.164.9165.41-12.5794.66-4.425.34455.5512.02-9.4313.590.22
2021 (8)46.310.733.243.233.90-20.3933.563.9325.914.8631.0219.6318.3122.80.7018.6438.28-0.7374.8112.5199.04-0.710.96280.4313.27-9.4713.561.35
2020 (7)45.9912.4232.2034.624.89-12.1832.2930.8324.7128.525.9333.1814.9145.040.5913.4638.5620.7666.49-25.0599.752.850.25-91.6214.66-9.4513.38-17.76
2019 (6)40.91-3.2923.92-1.325.5720.9524.68-0.8419.232.6119.471.310.286.310.524.031.93-0.0988.71-12.0596.98-0.413.0215.0716.1920.3116.27-4.01
2018 (5)42.300.6724.24-7.234.6119.3524.89-2.3518.74-9.2519.22-16.949.67-15.840.50-7.4131.961.59100.86-8.5897.38-5.062.62013.46016.958.03
2017 (4)42.02-5.9126.13-4.113.86-3.1725.49-4.8220.65-3.2823.1411.211.490.170.543.8531.46-7.36110.327.41102.560.78-2.4900.00015.699.87
2016 (3)44.6616.1227.2521.223.9924.5626.783.6421.352.9420.81-6.7711.47-16.150.52-18.7533.966.79102.7138.93101.7716.92-1.7700.00014.289.51
2015 (2)38.4612.7222.4816.33.2032.8225.8429.6520.7424.7922.32-9.1613.68-11.00.64-29.6731.8028.8573.9334.6187.04-10.212.96322.30.00013.043.16
2014 (1)34.12019.3302.41-4.8719.93016.62024.57015.3700.911.1124.683.4854.92-24.7696.93-3.073.0700.00012.646.76

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