玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.21-1.23-1.8815.931.0815.2718.021.2415.5916.701.0916.953.212.5637.182.741.4842.710.160.023.0822.460.277.2619.2228.13-21.4988.39-0.11-0.3611.610.832.8419.30-5.3-17.31
23Q3 (19)43.75-0.48-3.3615.7622.27-31.3317.8019.78-25.0216.5223.1-23.553.1335.5-37.272.7034.33-31.820.166.67-11.1122.409.59-18.115.00-13.04-24.5588.482.02-8.4911.52-13.18248.6520.38-14.6215.6
23Q2 (18)43.96-0.2-6.9412.898.5-57.9414.8613.0-51.9213.4215.49-52.282.3117.86-76.922.0121.08-74.460.157.14-46.4320.4410.79-39.0817.2543.03-46.9286.74-3.89-12.5513.2636.031439.3123.87-6.6575.9
23Q1 (17)44.050.02-7.8811.88-14.04-61.4213.15-15.65-57.2811.62-18.63-58.631.96-16.24-81.281.66-13.54-79.980.147.69-53.3318.45-11.89-44.6312.06-50.74-43.1190.251.74-9.89.75-13.6417796.2525.579.5577.57
22Q4 (16)44.04-2.72-8.9713.82-39.78-54.615.59-34.33-48.6314.28-33.92-47.272.34-53.11-76.021.92-51.52-75.190.13-27.78-55.1720.94-23.44-37.3824.4823.14-24.3588.71-8.26-11.5111.29241.853805.4823.3432.3953.86
22Q3 (15)45.27-4.17-7.822.95-25.12-25.9923.74-23.2-23.3721.61-23.15-22.324.99-50.15-50.53.96-49.68-51.170.18-35.71-37.9327.35-18.48-21.3419.88-38.83-2.6496.70-2.51-3.363.30283.315566.0617.6329.9214.63
22Q2 (14)47.24-1.21-0.8430.65-0.457.0230.910.428.1928.120.119.3310.01-4.399.287.87-5.076.930.28-6.67-3.4533.550.692.1332.5053.313.099.19-0.87-1.020.861663.86502.3813.57-5.76-14.17
22Q1 (13)47.82-1.166.1330.791.1519.0230.781.4220.2328.093.7318.0310.477.2733.048.297.1131.80.303.4515.3833.32-0.3616.1821.20-34.497.07100.06-0.19-1.01-0.0681.9294.8914.40-5.08-4.89
21Q4 (12)48.38-1.4711.1230.44-1.8425.0130.35-2.0325.9927.08-2.6620.629.76-3.1729.797.74-4.5630.30.290.011.5433.44-3.8322.6732.3658.475.65100.240.18-0.82-0.30-404.2771.5515.17-1.37-1.75
21Q3 (11)49.103.0611.5731.018.2820.7130.988.4420.8327.828.1613.6910.0810.0413.138.1110.1916.520.290.03.5734.775.8422.320.42-29.0-9.04100.06-0.15-0.12-0.0671.7877.1615.38-2.72-2.41
21Q2 (10)47.645.737.6128.6410.7120.6428.5711.619.7425.728.0710.779.1616.3928.117.3617.0130.730.2911.5420.8332.8514.5421.428.7645.25-16.25100.21-0.860.8-0.2180.16-146.4115.814.430
21Q1 (9)45.063.490.9625.876.2418.425.606.2712.8723.806.0113.177.874.6547.386.295.8942.630.260.023.8128.685.219.3419.80-35.36-1.0101.080.014.98-1.08-0.75-129.0115.14-1.940
20Q4 (8)43.54-1.07-0.9124.35-5.2218.4324.09-6.0511.4822.45-8.264.227.52-15.632.395.94-14.6628.020.26-7.1418.1827.26-4.122.9830.6336.4437.23101.070.896.1-1.07-304.87-121.8715.44-2.03-10.85
20Q3 (7)44.01-0.592.4925.698.2119.4325.647.4613.024.475.3813.558.9124.6237.716.9623.6238.650.2816.6721.7428.435.067.6522.45-34.62-0.4100.180.765.62-0.26-157.34-105.1315.7600.0
20Q2 (6)44.27-0.815.3823.748.6525.4823.865.218.6523.2210.4119.887.1533.934.155.6327.6635.660.2414.2914.2927.063.1611.8634.3471.7-3.8499.423.275.750.46-87.6-92.290.000-100.0
20Q1 (5)44.631.576.5921.856.278.8122.684.959.8821.03-2.376.05.34-5.99-6.154.41-4.96-5.160.21-4.55-8.726.23-0.916.8920.00-10.39-5.5396.281.07-1.063.72-24.0438.580.00-100.0-100.0
19Q4 (4)43.942.330.020.56-4.420.021.61-4.760.021.54-0.050.05.68-12.210.04.64-7.570.00.22-4.350.026.470.230.022.32-0.980.095.260.440.04.90-4.970.017.329.90.0
19Q3 (3)42.942.210.021.5113.690.022.6912.830.021.5511.250.06.4721.390.05.0220.960.00.239.520.026.419.180.022.54-36.880.094.850.890.05.15-13.910.015.76-7.510.0
19Q2 (2)42.010.330.018.92-5.780.020.11-2.570.019.37-2.370.05.33-6.330.04.15-10.750.00.21-8.70.024.19-1.430.035.7168.680.094.01-3.390.05.99122.980.017.044.730.0
19Q1 (1)41.870.00.020.080.00.020.640.00.019.840.00.05.690.00.04.650.00.00.230.00.024.540.00.021.170.00.097.320.00.02.680.00.016.270.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)43.72-5.8814.28-45.622.4556.8216.15-39.7414.77-39.5210.89-64.218.95-62.350.61-37.1121.09-29.8419.22-21.4988.44-9.7411.56475.1116.08-2.4622.0435.3
2022 (9)46.45-2.5626.26-9.951.5614.7326.80-7.7524.42-6.930.43-21.2523.77-19.070.97-13.3930.06-7.8524.48-24.3597.99-2.362.01016.49-3.5216.295.92
2021 (8)47.678.1929.1620.951.360.929.0519.9926.2314.3438.6431.9729.3727.091.1210.8932.6219.2732.365.65100.360.77-0.36017.09-19.7915.38-3.33
2020 (7)44.063.1924.1118.771.35-14.3924.2113.6622.9411.3129.2826.2123.1122.531.019.7827.357.5530.6337.2399.594.50.41-91.3521.3023.5515.91-4.04
2019 (6)42.702.9420.307.811.5766.5421.3012.2220.618.4723.206.6218.868.330.920.025.4313.8322.32-6.1895.31-3.964.69476.5717.24-18.9416.582.73
2018 (5)41.482.5518.83-1.00.9535.9518.98-0.2619.001.8221.76-10.5617.41-7.830.92-8.9122.341.8723.79-9.9599.24-0.710.81701.2221.27016.144.33
2017 (4)40.45-1.4919.0216.540.70-9.5119.0315.7518.6625.3224.3325.2818.8925.851.010.021.9311.4926.42-15.8999.950.620.10-84.80.00015.47-9.69
2016 (3)41.061.7816.32-3.030.77-9.4116.44-4.5914.89-6.4719.420.8315.01-3.161.014.1219.672.5531.4113.9799.331.710.67-71.460.00017.136.53
2015 (2)40.34-2.2516.83-20.760.8532.0517.23-20.6415.92-19.1519.26-26.0415.50-27.230.97-10.1919.18-14.3427.5635.3697.66-0.22.349.040.00016.0821.54
2014 (1)41.27021.2400.64-20.421.71019.69026.04021.3001.0814.8922.3918.4720.36-17.7797.85-2.282.1500.00013.23-12.85

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