玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.14-6.46-10.452.33-67.5-75.832.39-62.89-63.231.30-70.32-74.210.39-77.33-78.80.34-70.43-73.020.19-24.0-20.837.50-26.54-27.6857.732.1435.8100.00-10.99-32.714.35139.13108.9416.7717.4445.19
23Q3 (19)21.53-14.1918.17.17-42.87-4.656.44-55.71-16.94.38-64.07-32.721.72-70.14-60.091.15-69.82-54.550.25-19.35-34.2110.21-42.382.7256.523.59-4.75112.3530.3716.25-11.11-180.37-513.8914.28-3.1284.73
23Q2 (18)25.09-7.7278.8312.55-7.79132.8414.544.98126.8312.1912.35124.085.7612.7224.683.817.9351.790.31-3.13-31.1117.724.79116.6354.568.75-38.3686.18-12.532.7213.82598.16-14.1714.7416.61118.37
23Q1 (17)27.1920.967.1213.6141.1871.1913.85113.0874.6510.85115.2867.445.11177.72-0.973.53180.1627.90.3233.33-23.8116.9163.0772.7350.1718.02-40.598.51-33.71-2.081.98104.07424.7512.649.4481.09
22Q4 (16)22.4923.3791.899.6428.19259.76.50-16.13208.065.04-22.58172.431.84-57.3134.311.26-50.280.00.24-36.84-35.1410.374.33153.5542.51-28.36-55.14148.6153.7718.28-48.61-1910.76-72.3511.5549.4273.42
22Q3 (15)18.2329.9432.017.5239.5244.627.7520.949.046.5119.6748.974.31-6.715.122.530.821.630.38-15.56-19.159.9421.5248.3659.34-32.96-46.1796.6415.2-3.362.68-83.3307.7314.5235.38
22Q2 (14)14.03-13.774.05.39-32.224.486.41-19.1721.45.44-16.0528.34.62-10.4747.62.51-9.0639.440.457.147.148.18-16.4514.8988.514.97-0.9283.89-16.623.2516.112741.61-9.046.75-3.3-4.39
22Q1 (13)16.2738.82-21.47.95196.64-26.327.93275.83-25.616.48250.27-22.865.16276.641.182.76294.29-11.250.4213.5113.519.79139.36-23.6384.32-11.0230.99100.61-19.92-0.63-0.6197.8451.226.984.8-15.39
21Q4 (12)11.72-15.13-50.862.68-48.46-73.22.11-59.42-76.241.85-57.67-69.621.37-66.59-57.450.70-66.35-63.920.37-21.2819.354.09-38.96-64.6894.76-14.0342.82125.6425.6411.68-28.210-125.646.6616.64-36.02
21Q3 (11)13.812.37-44.635.2020.09-65.725.20-1.52-63.174.373.07-62.94.1030.99-51.932.0815.56-58.570.4711.911.96.70-5.9-58.72110.2323.456.35100.0023.08-7.230.00-100.0100.05.71-19.12-23.05
21Q2 (10)13.49-34.83-25.064.33-59.87-26.865.28-50.47-15.114.24-49.52-9.43.13-38.6344.911.80-42.1237.40.4213.5155.567.12-44.46-25.7689.3338.7825.1381.25-19.75-14.8817.711516.67289.587.06-14.42-8.43
21Q1 (9)20.70-13.219.9310.797.931.2710.6620.0518.718.4037.9324.085.1058.3926.553.1160.3128.510.3719.355.7112.8210.7111.9764.37-2.98-6.47101.25-10.010.77-1.2590.0-114.558.25-20.750.0
20Q4 (8)23.85-4.3741.1210.00-34.08125.238.88-37.11216.016.09-48.3262.53.22-62.25153.541.94-61.35155.260.31-26.19-20.5111.58-28.65133.066.35-5.89-8.01112.504.37-28.26-12.50-69.8578.010.4140.316.18
20Q3 (7)24.9438.5640.4315.17156.2575.9914.12127.0165.3411.78151.7181.518.53294.91-15.125.02283.2119.520.4255.56-33.3316.2369.2460.5370.50-1.25-41.71107.7912.936.59-7.36-261.9-554.987.42-3.7622.24
20Q2 (6)18.00-4.414.055.92-27.98-27.366.22-30.73-22.444.68-30.87-23.152.16-46.4-87.661.31-45.87-81.860.27-22.86-75.899.59-16.24-1.4471.393.73-46.3495.454.43-5.814.55-47.11371.827.71-6.5525.98
20Q1 (5)18.8311.42-2.898.2285.14-14.028.98219.573.226.77302.98-0.734.03217.32-56.992.42218.42-38.110.35-10.26-35.1911.45130.388.2268.82-4.59-45.8391.41-41.71-16.958.59115.12185.368.25-7.9225.19
19Q4 (4)16.90-4.840.04.44-48.490.02.81-67.10.01.68-74.110.01.27-87.360.00.76-81.90.00.39-38.10.04.97-50.840.072.13-40.360.0156.8255.080.0-56.82-4956.820.08.9647.610.0
19Q3 (3)17.762.660.08.625.770.08.546.480.06.496.570.010.05-42.570.04.20-41.830.00.63-43.750.010.113.910.0120.95-9.080.0101.12-0.210.0-1.1232.810.06.07-0.820.0
19Q2 (2)17.30-10.780.08.15-14.750.08.02-7.820.06.09-10.70.017.5086.770.07.2284.650.01.12107.410.09.73-8.030.0133.034.710.0101.34-7.930.0-1.6783.390.06.12-7.130.0
19Q1 (1)19.390.00.09.560.00.08.700.00.06.820.00.09.370.00.03.910.00.00.540.00.010.580.00.0127.050.00.0110.070.00.0-10.070.00.06.590.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.8940.539.6231.963.3962.6310.1040.477.8732.2713.20-17.68.99-8.361.12-30.8613.7546.1257.7335.895.23-6.184.5801.18014.4185.22
2022 (9)17.0016.287.2932.552.0918.157.1929.325.9531.3516.0216.939.8127.571.62-2.999.4126.9942.51-55.14101.502.74-1.3100.0007.7814.58
2021 (8)14.62-32.635.50-46.61.77-28.445.56-44.234.53-41.3213.70-21.717.69-26.691.6724.637.41-41.194.7642.8298.79-4.241.2100.0206.79-19.07
2020 (7)21.7025.1410.3037.332.4774.619.9741.027.7246.4917.50-26.110.49-12.81.34-37.9612.5842.1566.35-8.01103.16-2.82-3.3500.0008.3925.04
2019 (6)17.3413.197.5029.091.4113.277.0718.435.2715.5723.68-21.6712.036.742.16-8.478.8518.4772.13-63.09106.159.01-6.1500.0006.7111.65
2018 (5)15.32-16.835.81-20.411.25-21.465.97-23.364.56-22.4530.23-4.7611.27-4.252.3622.287.47-22.59195.4419.9497.383.732.62-59.210.0006.01-13.4
2017 (4)18.4210.437.3019.871.59-5.427.7927.55.8825.3731.74011.7701.9309.6515.57162.95-17.2593.88-5.746.411484.260.0006.94-6.85
2016 (3)16.6806.0901.6806.1104.6900.0000.0000.0008.350196.93099.6000.4000.0007.450

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