玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)84.880.594.3617.14-45.24-14.6831.1132.3815.1424.4368.4826.255.8759.9534.943.5757.9640.00.130.08.3341.1722.429.5872.95-22.16-15.6455.24-58.54-25.7445.03235.5575.7921.546.58-14.35
23Q3 (19)84.383.970.4631.305.85-25.9323.505.33-30.4114.503.7920.933.6712.9216.142.2610.7827.680.138.33-7.1433.633.1-20.4693.72-2.93.03133.220.516.32-33.22-2.08-32.5520.219.5419.73
23Q2 (18)81.16-2.661.5129.574.365.122.31-59.5691.513.97-66.72192.873.25-60.32351.392.04-57.23316.330.129.0950.032.62-51.5632.5596.5221.330.44132.54158.16-13.9-32.54-166.8739.6718.45-19.96-27.33
23Q1 (17)83.382.52-0.6228.3541.11-7.5355.17104.1853.1641.98116.9542.988.1988.2842.194.7787.0651.910.11-8.3310.067.3479.2448.3379.55-8.01.2951.34-30.98-39.7548.6689.97229.1123.05-8.3522.35
22Q4 (16)81.33-3.17-3.3120.09-52.46-37.4927.02-19.99-23.019.3561.38-14.274.3537.66-38.472.5544.07-28.370.12-14.29-20.037.57-11.14-8.9486.47-4.94-14.3774.39-40.64-18.8525.61202.21207.3725.1548.9927.92
22Q3 (15)83.995.051.8242.26135.9628.4533.77189.87-10.2111.99151.36-55.693.16338.89-59.91.77261.22-56.830.1475.0-6.6742.2871.8-4.8690.96-5.35-14.98125.30-18.643.36-25.0653.53-298.9716.88-33.5220.57
22Q2 (14)79.95-4.71-1.717.91-41.59-48.3311.65-67.66-72.044.77-83.75-81.60.72-87.5-89.460.49-84.39-86.580.08-20.0-42.8624.61-45.79-49.796.1022.3610.71153.9380.6485.21-53.93-464.78-419.3525.3934.7768.48
22Q1 (13)83.90-0.25-0.4430.66-4.6-13.1236.022.65-15.8229.3630.084.745.76-18.53-15.793.14-11.8-10.030.10-33.33-16.6745.4010.03-10.8178.54-22.22-19.8685.22-7.043.314.7877.42-15.5718.84-4.1724.36
21Q4 (12)84.111.96-4.2532.14-2.3128.5635.09-6.716.3522.57-16.591.447.07-10.28-8.423.56-13.17-5.070.150.0-6.2541.26-7.1611.27100.98-5.62-2.2891.674.8810.618.33-33.84-51.3319.6640.4324.27
21Q3 (11)82.491.43-1.6632.90-5.084.9837.61-9.74-1.4427.064.4-4.557.8815.370.514.1012.3313.890.157.1425.044.44-9.18-6.21106.9923.26-11.6787.405.166.6212.60-25.42-29.1114.00-7.1-24.41
21Q2 (10)81.33-3.49-3.7534.66-1.795.1341.67-2.6212.5625.92-7.53-4.046.83-0.158.763.654.5813.350.1416.6727.2748.93-3.876.3286.80-11.43-32.483.110.75-6.4316.89-3.5655.1915.07-0.53-12.59
21Q1 (9)84.27-4.063.0835.2941.1675.8342.7941.8825.8228.0325.9890.426.84-11.4210.913.49-6.93156.620.12-25.050.050.9037.277.5498.00-5.1719.1382.49-0.4739.3617.512.26-57.0915.15-4.24-37.29
20Q4 (8)87.844.726.7825.00-20.23-25.6430.16-20.96-20.1122.25-21.52-16.387.72-1.53-13.453.754.17-23.630.1633.33-11.1137.08-21.74-16.41103.34-14.6920.0482.881.09-7.0517.12-3.6257.9515.82-14.58-4.76
20Q3 (7)83.88-0.73-2.4131.34-4.94-10.0238.163.085.3328.354.964.847.8424.84-8.523.6011.8-22.080.129.09-25.047.382.9610.75121.13-5.6630.4981.98-7.7-14.6717.7763.26353.0518.527.4223.47
20Q2 (6)84.503.36-0.2532.9764.28-3.3737.028.857.0627.0183.494.536.28185.45-19.593.22136.76-30.60.1137.5-35.2946.02-2.7714.0128.4056.0939.488.8250.06-9.9610.88-73.33707.1117.24-28.6417.28
20Q1 (5)81.75-0.62-2.1420.07-40.3-45.7734.01-9.91-26.9114.72-44.68-54.782.20-75.34-74.741.36-72.3-76.140.08-55.56-52.9447.336.7-9.3882.26-4.4544.3759.19-33.61-25.640.81276.4199.6224.1645.4562.04
19Q4 (4)82.26-4.290.033.62-3.470.037.754.20.026.61-1.590.08.924.080.04.916.280.00.1812.50.044.363.690.086.09-7.260.089.16-7.20.010.84176.450.016.6110.730.0
19Q3 (3)85.951.460.034.832.080.036.234.770.027.044.640.08.579.730.04.62-0.430.00.16-5.880.042.785.970.092.830.780.096.08-2.610.03.92190.850.015.002.040.0
19Q2 (2)84.711.40.034.12-7.810.034.58-25.680.025.84-20.610.07.81-10.330.04.64-18.60.00.170.00.040.37-22.710.092.1161.650.098.6524.00.01.35-93.40.014.70-1.410.0
19Q1 (1)83.540.00.037.010.00.046.530.00.032.550.00.08.710.00.05.700.00.00.170.00.052.230.00.056.980.00.079.560.00.020.440.00.014.910.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)83.501.1926.42-8.96.81-15.4731.8712.0622.7934.4521.0947.4813.1765.660.5220.9342.4710.272.95-15.6482.91-18.7117.1600.91-15.1320.73-1.85
2022 (9)82.52-0.6429.00-13.728.0635.7528.44-26.9816.95-34.0714.30-50.47.95-45.620.43-21.8238.54-16.1686.47-14.37101.9918.16-1.9901.0762.9621.1231.1
2021 (8)83.05-2.433.6121.695.94-16.9538.9513.3325.718.6628.8332.0714.6224.960.5517.0245.975.95100.98-2.2886.317.4313.74-30.120.66-25.3716.11-11.39
2020 (7)85.091.2127.62-20.657.1558.3834.37-10.8923.66-15.1121.83-35.2611.70-42.480.47-33.843.39-3.02103.3420.0480.34-10.9919.66101.850.88-27.4118.1818.44
2019 (6)84.071.8734.811.994.51108.8138.575.8527.874.733.725.0520.34-3.560.71-8.9744.7412.5586.0955.6890.26-3.629.7453.321.212.0515.358.17
2018 (5)82.531.8434.1339.822.16-17.2636.4445.9926.6250.2332.1093.8421.0994.20.7830.039.7539.1855.300.893.65-4.256.35189.681.19014.19-17.02
2017 (4)81.040.9324.41-18.282.610.9524.96-18.1617.72-18.5316.56-14.9510.86-15.550.603.4528.56-16.2554.86-4.7497.81-0.152.197.010.00017.1013.4
2016 (3)80.295.6929.87-4.262.5914.8930.50-7.0421.75-18.1119.47-39.3112.86-42.90.58-31.7634.10-3.6557.5912.0697.953.022.05-57.80.00015.0813.73
2015 (2)75.97-5.9131.209.172.25-19.5432.811.0526.567.9232.0833.6122.5227.880.8521.4335.39-1.2851.3959.9495.087.964.85-59.330.00013.26-12.01
2014 (1)80.74028.5802.8028.232.47024.61024.01017.6100.70-18.635.853.1432.13-30.5388.06-5.8511.9484.790.00015.07-0.66

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