玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)45.244.2418.627.1877.72170.944.86-25.9184.093.97-7.0344.361.1610.4831.820.9310.7136.760.2116.67-4.558.98-21.9142.3137.76-0.87-14.14148.48138.8748.48-48.48-228.14029.43-8.6641.22
23Q3 (19)43.405.784.914.04-57.29-56.286.56-38.46-37.824.27-41.1-50.981.05-52.91-63.160.84-49.7-56.920.18-18.18-18.1811.50-19.86-19.6438.09-6.39-21.6462.16-30.42-29.137.84254.73206.9132.2223.6438.22
23Q2 (18)41.03-3.444.569.4617.968.9910.6615.248.337.25-0.28-4.352.23-0.89-8.981.67-0.60.60.220.04.7614.3510.384.940.692.29-26.0689.333.691.4510.67-22.96-10.6726.060.8510.99
23Q1 (17)42.4911.411.978.02202.649.869.25250.3830.657.27164.3639.012.25155.6851.011.68147.0663.110.220.015.7913.00106.0213.7439.78-9.55-22.0586.15-13.85-15.8513.850681.5425.8423.99-15.39
22Q4 (16)38.14-7.81-3.032.65-71.32423.172.64-74.9884.622.75-68.43125.410.88-69.12144.440.68-65.13126.670.220.010.06.31-55.914.7343.98-9.52-15.63100.0014.06280.00.00-100.0-100.020.84-10.6-30.44
22Q3 (15)41.375.43-0.419.246.4562.6810.557.2236.668.7114.9167.182.8516.3392.571.9517.4787.50.224.7615.7914.314.6117.248.61-11.67-2.6287.67-0.4418.6112.333.25-52.7423.31-0.72-11.27
22Q2 (14)39.24-5.83-9.448.6818.972.919.8438.9837.827.5844.9324.472.4564.4348.481.6661.1741.880.2110.5310.5313.6819.6919.3755.037.8415.1788.06-13.9924.511.94601.49-59.223.48-23.12-18.02
22Q1 (13)41.675.95-1.377.30990.24-8.757.08395.1-1.85.23328.692.351.49313.896.431.03243.330.980.19-5.00.011.43107.820.6251.03-2.1112.82102.38284.29-6.52-2.38-101.5380.030.541.9411.7
21Q4 (12)39.33-5.320.0-0.82-114.44-845.451.43-81.48-18.751.22-76.58-53.440.36-75.68-48.570.30-71.15-42.310.205.2611.115.50-54.95-21.8852.134.4316.8-55.56-175.16-655.56155.56496.372.8429.9614.05-4.4
21Q3 (11)41.54-4.13-7.695.6813.150.897.728.1214.375.21-14.45-2.251.48-10.38.031.04-11.1110.640.190.011.7612.216.5412.4349.924.48-10.4773.914.5-13.7726.09-10.8752.1726.27-8.284.83
21Q2 (10)43.332.56-1.595.02-37.25-57.677.14-0.97-43.26.0919.18-44.231.6517.86-40.221.1714.71-38.740.190.011.7611.460.88-29.047.785.64-14.0370.73-35.42-24.5529.27345.85368.2928.644.750
21Q1 (9)42.257.423.738.007172.73294.097.21309.6690.245.1195.04188.71.40100.0278.381.0296.15218.750.195.5635.7111.3661.3635.445.231.344.67109.52995.24119.05-11.90-113.23-127.2127.34-12.76-9.83
20Q4 (8)39.33-12.6-5.680.11-98.05-98.331.76-73.93-70.322.62-50.84-30.50.70-48.91-27.080.52-44.68-25.710.185.885.887.04-35.17-31.4544.63-19.96-8.5310.00-88.33-90.8890.00425.01030.031.3425.060
20Q3 (7)45.002.27.685.63-52.5320.566.75-46.355.175.33-51.1995.961.37-50.36110.770.94-50.7956.670.170.013.3310.86-32.716.7855.760.32-7.1685.71-8.57-21.7417.14174.29280.025.060-2.79
20Q2 (6)44.038.17.6511.86484.24114.0812.57231.66125.2710.92516.95195.142.76645.95193.621.91496.87185.070.1721.436.2516.1492.3759.0155.5828.63-13.8293.7587.5-6.256.25-85.7100.00-100.0-100.0
20Q1 (5)40.73-2.33-6.022.03-69.15-75.833.79-36.09-59.031.77-53.05-75.280.37-61.46-79.440.32-54.29-73.980.14-17.65-12.58.39-18.31-39.9943.21-11.44-27.6350.00-54.41-44.1943.75552.08425.030.32018.72
19Q4 (4)41.70-0.220.06.5840.90.05.9336.320.03.7738.60.00.9647.690.00.7016.670.00.1713.330.010.270.980.048.79-18.760.0109.680.140.0-9.68-1.610.00.00-100.00.0
19Q3 (3)41.792.180.04.67-15.70.04.35-22.040.02.72-26.490.00.65-30.850.00.60-10.450.00.15-6.250.010.170.20.060.06-6.870.0109.529.520.0-9.5200.025.784.370.0
19Q2 (2)40.90-5.630.05.54-34.050.05.58-39.680.03.70-48.320.00.94-47.780.00.67-45.530.00.160.00.010.15-27.40.064.498.010.0100.0011.630.00.00-100.00.024.70-3.290.0
19Q1 (1)43.340.00.08.400.00.09.250.00.07.160.00.01.800.00.01.230.00.00.160.00.013.980.00.059.710.00.089.580.00.08.330.00.025.540.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)43.007.377.345.762.76-2.047.935.315.78-5.096.70-11.265.11-4.660.82-2.3812.015.2637.76-14.1492.380.377.62-4.2920.12-0.8628.1815.87
2022 (9)40.05-3.666.9458.092.82-10.897.5329.386.0939.687.5552.225.3651.410.849.0911.4113.3143.98-15.6392.0422.137.96-67.6920.30-4.5824.32-13.36
2021 (8)41.57-1.734.39-11.133.16-9.565.82-6.584.36-17.114.96-2.753.54-4.840.7716.6710.07-5.2752.1316.875.36-4.8524.6418.4521.27-7.6928.071.37
2020 (7)42.300.884.94-21.843.49-5.186.23-1.275.2620.645.1016.443.7211.040.660.010.63-4.6644.63-8.5379.20-21.4120.80023.0561.1127.6912.06
2019 (6)41.930.76.32-2.773.6841.056.31-11.624.36-15.994.38-27.243.35-18.090.66-9.5911.155.7948.79-12.23100.7810.340.00014.304.1724.71-0.84
2018 (5)41.64-4.036.50-10.342.61-0.817.14-1.655.19-7.826.02-18.984.09-15.670.73-9.8810.54-7.1455.59-8.4291.33-8.678.67013.73-20.2624.922.21
2017 (4)43.39-1.657.25-9.382.63-14.117.26-10.925.63-8.67.43-2.244.85-4.530.813.8511.35-13.1660.70-8.45100.001.890.00017.22024.38-3.83
2016 (3)44.12-1.38.00-23.083.07-10.448.15-26.846.16-28.627.60-20.55.08-27.940.78-2.513.07-20.466.3033.4598.155.161.85-72.220.00025.354.02
2015 (2)44.70-3.3310.404.733.423.2711.140.098.63-1.379.56-8.437.05-12.960.80-12.0916.422.1149.6876.9993.334.536.67-37.780.00024.3717.05
2014 (1)46.2409.9303.31-8.4311.1308.75010.4408.1000.917.0616.084.2828.07-14.3289.290.0810.714.080.00020.82-13.21

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