玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)39.503.845.3618.9610.75-4.5315.15-19.8-16.817.03-16.64-12.134.76-21.58-31.812.54-16.17-22.320.140.0-12.525.06-12.99-4.93100.325.73-12.78126.1539.7916.26-24.62-352.31-189.2319.299.5432.12
23Q3 (19)38.041.660.1317.12-3.98-17.2118.891.29-14.0220.43-10.16-6.376.07-9.94-33.593.03-8.18-21.30.140.0-17.6528.802.42-1.594.88-24.53-27.0990.24-6.33-4.269.76100.070.0317.61-1.4512.45
23Q2 (18)37.426.340.1917.830.51-14.8918.6513.72-14.6122.7430.613.986.7435.89-30.233.3030.43-18.920.140.0-22.2228.1210.71-0.71125.7224.27-21.0596.34-11.170.324.88157.7222.9317.878.9611.76
23Q1 (17)35.19-6.130.9517.74-10.67-0.7816.40-9.94-14.5417.41-10.17-15.034.96-28.94-40.312.53-22.63-29.720.14-12.5-17.6525.40-3.64-1.4101.17-12.04-21.12108.45-0.0615.3-8.450.7-221.9316.4012.33-0.3
22Q4 (16)37.49-1.326.6919.86-3.977.4118.21-17.112.8819.38-11.187.016.98-23.63-15.83.27-15.06-3.250.16-5.88-11.1126.36-9.859.65115.02-11.61-20.71108.5115.123.19-8.51-248.33-106.3814.60-6.77-7.94
22Q3 (15)37.991.7111.6420.68-1.2917.721.970.627.6621.82-0.2320.429.14-5.382.73.85-5.4111.920.17-5.56-10.5329.243.2523.38130.13-18.28-18.0694.26-1.84-7.725.7444.59366.815.66-2.06-3.33
22Q2 (14)37.357.1415.1720.9517.1729.821.8413.8142.021.876.7334.099.6616.2520.34.0713.0629.620.185.88-5.2628.329.9427.8159.2324.16-7.5796.032.1-8.543.97-42.74179.3715.99-2.8-2.26
22Q1 (13)34.86-0.814.5217.88-3.335.1519.198.4248.7620.4913.14102.878.310.2489.733.606.5197.80.17-5.560.025.767.1521.74128.25-11.59-16.7194.06-10.55-7.536.93268.07501.9816.453.72-9.27
21Q4 (12)35.143.2633.6618.495.24173.1217.702.85275.018.11-0.06337.448.29-6.85414.913.38-1.74363.010.18-5.2620.024.041.4367.88145.07-8.65-5.12105.152.94-27.2-4.12-91.7590.7215.86-2.1-31.46
21Q3 (11)34.034.9321.8417.578.8696.9717.2111.9147.6318.1211.1233.098.9010.83361.143.449.55314.460.190.046.1523.706.9533.37158.81-7.810.67102.15-2.71-20.92-2.1556.9992.6316.20-0.98-27.13
21Q2 (10)32.436.5413.6716.1422.042.5815.3819.2255.6716.3161.4988.348.0383.33121.213.1472.53109.330.1911.7618.7522.164.7314.7172.2711.882.84105.003.22-8.4-5.00-190.065.8316.36-9.760
21Q1 (9)30.4415.7930.3113.2395.4275.2312.90173.3170.8610.10143.9670.94.38172.05108.571.82149.3285.710.1713.3313.3321.1647.7715.75153.980.710.92101.72-29.581.72-1.7296.12018.13-21.65-12.75
20Q4 (8)26.29-5.8734.486.77-24.1-21.644.72-32.09-43.274.14-23.9-41.531.61-16.58-34.550.73-12.05-38.140.1515.380.014.32-19.41-23.83152.90-3.0820.69144.4411.8340.2-44.44-52.38-1366.6723.144.0917.05
20Q3 (7)27.93-2.140.638.92-21.20.686.95-29.66-34.85.44-37.18-34.141.93-46.83-36.090.83-44.67-40.290.13-18.75-18.7517.77-8.02-14.49157.76-5.8221.18129.1712.6857.87-29.17-99.31-283.3322.23013.42
20Q2 (6)28.5322.1331.2311.3249.9314.579.8830.86-0.88.6646.539.623.6372.8632.481.5053.066.380.166.67-5.8819.325.69-2.91167.519.7920.9114.6314.6314.63-14.63000.00-100.0-100.0
20Q1 (5)23.3619.4928.357.55-12.6219.097.55-9.2515.985.91-16.537.452.10-14.6325.750.98-16.95-4.850.150.0-16.6718.28-2.776.03152.5720.43105.01100.00-2.944.55-0.00100.0-100.020.785.11-4.59
19Q4 (4)19.55-1.560.08.64-2.480.08.32-21.950.07.08-14.290.02.46-18.540.01.18-15.110.00.15-6.250.018.80-9.530.0126.69-2.690.0103.0325.930.0-3.03-119.050.019.770.870.0
19Q3 (3)19.86-8.650.08.86-10.320.010.667.030.08.264.560.03.0210.220.01.39-1.420.00.16-5.880.020.784.420.0130.19-6.030.081.82-18.180.015.9100.019.60-7.020.0
19Q2 (2)21.7419.450.09.8855.840.09.9653.00.07.9043.640.02.7464.070.01.4136.890.00.17-5.560.019.9015.430.0138.5586.170.0100.004.550.00.00-100.00.021.08-3.210.0
19Q1 (1)18.200.00.06.340.00.06.510.00.05.500.00.01.670.00.01.030.00.00.180.00.017.240.00.074.420.00.095.650.00.04.350.00.021.780.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)37.541.6217.91-9.917.4828.217.28-15.1719.42-7.2122.06-33.9111.18-25.520.55-21.4326.80-2.4100.32-12.78103.656.29-3.6501.200.7317.7913.38
2022 (9)36.9411.4719.8820.415.831.6520.3727.7920.9331.5533.3815.315.0125.080.70-4.1127.4620.18115.02-20.7197.52-5.642.4801.19-4.0215.69-5.31
2021 (8)33.1424.8716.5190.215.74-28.915.94117.7615.91161.2528.95235.8512.00200.00.7323.7322.8530.57145.07-5.12103.35-12.19-3.6601.24-20.4916.57-22.93
2020 (7)26.5433.58.682.128.07-1.667.32-18.216.09-15.888.62-11.594.00-24.10.59-13.2417.50-9.09152.9020.69117.7023.05-18.5801.562.7721.504.83
2019 (6)19.887.698.50-7.918.2017.918.95-7.927.24-5.249.75-9.555.27-27.010.68-26.0919.255.25126.6978.7495.651.165.076.521.5213.7520.516.6
2018 (5)18.46-7.479.23-22.446.964.919.72-16.927.64-21.410.78-18.277.22-29.290.92-12.3818.29-5.6770.88108.0494.56-7.184.7601.34019.2410.89
2017 (4)19.95-6.1211.901.626.63-17.2811.701.129.727.5213.1932.710.2126.521.0517.9819.39-4.3934.0735.52101.881.07-1.8800.00017.35-12.24
2016 (3)21.2512.211.7120.978.02-2.2311.5713.439.044.039.94-3.318.07-2.890.89-6.3220.286.6825.1420.0100.795.64-1.5900.00019.775.5
2015 (2)18.9431.259.6879.938.205.010.2062.428.6965.8410.2848.138.3160.120.95-1.0419.0124.5720.95-25.6895.4111.585.50-62.020.00018.744.05
2014 (1)14.4305.3807.81-13.196.2805.2406.9405.1900.9626.3215.2688.6328.19-42.8985.51-21.0714.4900.00018.01-18.43

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