玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.59-6.9-19.5612.10-22.78-42.9213.67-20.48-37.9512.55-11.43-33.493.48-21.27-43.872.21-12.65-33.430.170.00.038.47-4.26-11.366.809.19-28.9588.69-2.99-7.6311.3125.0215.4131.98-8.34-6.57
23Q3 (19)33.93-13.31-2.715.67-26.43-17.8317.19-21.79-19.4514.17-16.89-18.564.42-29.17-20.792.53-16.23-16.780.170.00.040.18-9.5-6.6961.18-43.62-33.0691.43-5.751.899.05201.96-15.5634.895.34-5.14
23Q2 (18)39.146.8513.2921.3027.1633.1321.9830.9130.2917.0528.4948.266.2439.2993.793.0233.0465.030.176.2513.3344.4010.126.5108.51-9.0827.5797.00-2.492.473.000-43.8233.12-4.39-7.36
23Q1 (17)36.63-6.72-5.216.75-20.990.316.79-23.79-5.9413.27-29.68-6.754.48-27.7413.422.27-31.63-3.810.16-5.880.040.32-7.03-2.33119.3526.9444.8499.483.616.820.00-100.0-100.034.641.2-5.1
22Q4 (16)39.2712.625.5121.2011.1710.2422.033.23-9.2318.878.45-6.916.2011.116.163.329.21-7.260.170.00.043.370.72-7.3994.022.8851.1696.027.021.113.59-66.53-82.734.23-6.932.3
22Q3 (15)34.870.93-0.6319.0719.190.4721.3426.511.4417.4051.312.045.5873.2916.983.0466.126.670.1713.33-5.5643.063.293.6391.397.4431.0389.73-5.21-9.7510.71100.89826.7936.782.885.18
22Q2 (14)34.55-10.58-9.6316.00-4.19-27.9316.87-5.49-23.2511.50-19.18-38.213.22-18.48-41.351.83-22.46-43.520.15-6.25-11.7641.690.99-7.9985.063.2316.9594.671.66-6.395.33-14.67574.6735.75-2.055.58
22Q1 (13)38.643.8218.6416.70-13.16-14.0917.85-26.451.2514.23-29.8-4.53.95-32.361.82.36-34.08-4.450.16-5.880.041.28-11.85-5.182.4032.4814.4893.1217.46-15.46.25-69.84162.0236.509.091.98
21Q4 (12)37.226.0712.5219.231.3214.6724.2726.7437.1220.2730.5235.045.8422.4335.53.5825.6121.770.17-5.56-10.5346.8312.7117.7262.20-10.8224.8579.28-20.26-16.1220.721692.34278.1533.46-4.3217.36
21Q3 (11)35.09-8.2114.6718.98-14.523.5719.15-12.8818.6515.53-16.55-5.194.77-13.11-3.642.85-12.04-13.90.185.88-10.041.55-8.310.7169.75-4.142.7399.42-1.684.161.16202.89-74.5734.973.2821.13
21Q2 (10)38.2317.3840.1422.2014.275.3621.9824.6792.318.6124.9136.175.4941.49153.03.2431.17121.920.176.25-5.5645.314.1628.6572.731.0427.78101.12-8.13-8.56-1.1288.8589.3933.86-5.390
21Q1 (9)32.57-1.5421.3519.4415.9253.6817.63-0.434.0714.90-0.7346.083.88-9.9854.582.47-15.9945.290.16-15.790.043.509.3514.5971.9844.4828.88110.0816.4613.92-10.08-283.91-398.9735.7925.530
20Q4 (8)33.088.121.6616.779.1811.0617.709.6731.8915.01-8.3637.454.31-12.9351.232.94-11.1847.740.19-5.011.7639.786.07.449.821.94-12.894.52-0.98-16.185.4820.55142.9228.51-1.25135.19
20Q3 (7)30.6012.1721.7215.3621.3373.9516.1441.21101.516.38107.87141.244.95128.11194.643.31126.71175.830.2011.1117.6537.536.5616.348.87-14.1410.1495.45-13.68-12.774.55142.93148.1828.870-3.93
20Q2 (6)27.281.648.4312.660.083.4311.43-13.08-6.697.88-22.75-23.52.17-13.55-8.441.46-14.12-10.980.1812.520.035.22-7.22-3.456.921.922.99110.5914.4510.59-10.59-414.1200.000-100.0
20Q1 (5)26.84-1.29-13.7512.65-16.23-16.9413.15-2.01-15.1610.20-6.59-5.732.51-11.9315.141.70-14.576.250.16-5.8814.2937.962.48-9.7555.85-2.2422.4896.63-14.31-1.073.37126.4189.890.00100.0-100.0
19Q4 (4)27.198.150.015.1071.010.013.4267.540.010.9260.820.02.8569.640.01.9965.830.00.170.00.037.0414.780.057.1328.760.0112.773.040.0-12.77-35.320.0-81.01-369.580.0
19Q3 (3)25.14-0.080.08.83-27.860.08.01-34.610.06.79-34.080.01.68-29.110.01.20-26.830.00.1713.330.032.27-11.490.044.37-19.720.0109.439.430.0-9.4300.030.05-1.480.0
19Q2 (2)25.16-19.150.012.24-19.630.012.25-20.970.010.30-4.810.02.378.720.01.642.50.00.157.140.036.46-13.310.055.2721.210.0100.002.380.00.00-100.00.030.50-6.10.0
19Q1 (1)31.120.00.015.230.00.015.500.00.010.820.00.02.180.00.01.600.00.00.140.00.042.060.00.045.600.00.097.670.00.01.160.00.032.480.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.29-4.3916.43-11.022.622.9917.40-11.914.27-9.6317.05-7.149.91-6.420.673.0840.84-3.7566.80-28.9594.380.945.50-15.410.07-23.2833.64-5.93
2022 (9)36.912.8718.46-7.3821.97-3.8619.75-5.4615.79-9.4118.36-2.510.59-13.760.65-5.842.43-4.2294.0251.1693.50-2.036.5038.20.09-34.0135.763.74
2021 (8)35.8821.0919.9337.6422.852.7420.8941.6317.4338.5518.8338.5612.2834.210.69-1.4344.3017.6362.2024.8595.44-2.624.70165.60.13-3.134.4717.44
2020 (7)29.639.6614.4813.1222.24-6.7414.7521.112.5829.9613.5950.09.1541.860.709.3737.662.5649.82-12.898.01-6.511.7700.1416.2529.35-3.9
2019 (6)27.02-12.7312.80-15.1823.856.512.18-20.969.68-21.499.06-5.826.45-12.480.648.4736.72-3.5257.1353.62104.847.18-5.1600.1244.7630.54-4.71
2018 (5)30.96-3.415.09-6.5622.391.4815.41-0.1912.33-2.229.620.17.37-2.120.590.038.060.8737.1943.4897.82-6.452.1800.08032.053.42
2017 (4)32.05-15.8816.15-25.8522.076.5315.44-27.9912.61-20.199.61-35.87.53-33.710.59-18.0637.73-11.1425.92-20.05104.562.92-4.5600.00030.990.94
2016 (3)38.100.0321.783.1320.71-5.721.44-0.8815.80-0.3814.975.6511.36-0.090.720.042.46-3.1532.421.63101.603.74-1.6000.00030.703.61
2015 (2)38.09-8.7421.12-15.3221.966.8921.63-15.7115.86-20.114.17-22.2711.37-25.10.72-5.2643.84-5.931.9080.6397.930.912.48-16.010.00029.635.56
2014 (1)41.74024.94020.55-4.925.66019.85018.23015.1800.76-2.5646.59-2.9817.66-23.5897.05-2.952.9500.00028.07-0.95

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