玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)-15.31-140.91-128.35-38.23-978.85-306.87-38.86-641.23-316.25-32.76-634.42-311.35-6.70-644.72-327.89-5.18-709.41-326.20.1614.296.67-34.84-417.3-256.1625.59-21.81-2.6697.8960.19-4.142.11-94.59198.9514.50-48.07-50.46
23Q3 (19)37.42-22.99-29.654.35-77.59-78.267.18-67.58-67.36.13-66.61-68.821.23-74.32-70.00.85-71.28-69.960.14-12.50.010.98-56.36-56.732.73-46.349.561.11-29.72-32.2238.89198.15374.4427.9212.9-3.46
23Q2 (18)48.596.14-8.3419.41-4.95-28.8522.150.09-19.8618.36-5.51-21.474.79-8.41-36.972.96-19.13-36.210.16-15.79-20.025.160.36-15.860.99-3.48-0.0786.96-5.59-12.2613.0465.221360.8724.737.293.6
23Q1 (17)45.78-15.22-17.1120.4210.5-37.0322.1323.15-34.9519.4325.35-32.325.2377.89-51.173.6659.83-49.030.1926.67-24.025.0712.37-30.3263.19140.36-5.5992.11-9.81-3.147.89471.0560.8623.05-21.254.63
22Q4 (16)54.001.5210.4118.48-7.65-10.7217.97-18.17-15.415.50-21.16-11.832.94-28.29-38.242.29-19.08-35.850.157.14-25.022.31-12.03-7.4326.29-12.04-21.99102.1313.274.85-2.13-125.96-181.9129.271.2124.34
22Q3 (15)53.190.34-0.0420.01-26.65-32.7421.96-20.55-25.7919.66-15.91-21.044.10-46.05-55.292.83-39.01-56.260.14-30.0-46.1525.36-15.13-20.2829.89-51.02-9.6790.16-9.02-10.498.20818.031214.7528.9221.1636.03
22Q2 (14)53.01-4.02-4.3827.28-15.88-14.3227.64-18.75-13.0823.38-18.56-14.27.60-29.04-31.474.64-35.38-37.040.20-20.0-25.9329.88-16.95-12.6361.03-8.8218.7899.114.22-0.890.89-81.81023.878.3510.71
22Q1 (13)55.2312.9210.232.4356.6740.1534.0260.1740.8128.7163.3137.910.71125.072.197.18101.1261.350.2525.019.0535.9849.2931.4166.9398.6134.0795.09-2.37-1.254.9188.9632.5222.03-6.41-11.1
21Q4 (12)48.91-8.083.9820.70-30.4242.3721.24-28.2254.9217.58-29.449.364.76-48.0963.573.57-44.8261.540.20-23.085.2624.10-24.2430.9833.701.848.7897.40-3.31-7.242.60453.25151.9523.5410.72-7.9
21Q3 (11)53.21-4.024.0929.75-6.5638.3129.59-6.9538.5924.90-8.6235.49.17-17.3176.696.47-12.2177.750.26-3.730.031.81-6.9925.6333.09-35.60.79100.740.740.74-0.74050.021.26-1.39-14.65
21Q2 (10)55.4410.610.2731.8437.619.1231.8031.6219.1927.2530.8818.7411.0978.353.817.3765.6255.810.2728.5728.5734.2024.9114.3451.382.92-4.02100.003.85-1.120.00-100.0021.56-12.990
21Q1 (9)50.126.55-11.8823.1459.15-5.924.1676.22-6.4720.8276.89-5.416.22113.755.964.45101.365.70.2110.5310.5327.3848.8-6.949.9261.14-3.4296.30-8.291.723.70174.07-30.5624.78-3.05-9.66
20Q4 (8)47.04-7.98-18.514.54-32.4-42.8213.71-35.78103.7111.77-36.0293.652.91-43.93282.892.21-39.29268.330.19-5.0-5.018.40-27.3359.1730.98-5.647.46105.005.0-72.0-5.00-240.098.1825.562.616.72
20Q3 (7)51.12-7.54-8.1621.51-19.532.8221.35-19.98-0.0518.39-19.872.575.19-28.0210.663.64-23.047.060.20-4.765.2625.32-15.35-5.232.83-38.6716.17100.00-1.121.64-1.470-191.1824.910-5.96
20Q2 (6)55.29-2.8-1.626.738.732.5226.683.2919.4822.954.2720.287.2122.8356.064.7312.3539.940.2110.5316.6729.911.78.1353.533.569.4101.146.8311.78-0.00-100.0-100.00.00-100.0-100.0
20Q1 (5)56.88-1.46-4.2124.59-3.33.2825.83283.81.2922.01636.126.435.87672.3721.784.21601.678.790.19-5.00.029.41154.41-5.6851.6979.2994.4794.67-74.760.325.33101.94-24.2727.4314.53-7.49
19Q4 (4)57.723.70.025.4321.560.06.73-68.490.02.99-83.320.00.76-83.80.00.60-82.350.00.205.260.011.56-56.720.028.832.020.0375.00281.150.0-275.00-17150.00.023.95-9.590.0
19Q3 (3)55.66-0.940.020.923.720.021.36-4.340.017.93-6.030.04.691.520.03.400.590.00.195.560.026.71-3.430.028.26-42.240.098.398.740.01.61-83.060.026.49-3.070.0
19Q2 (2)56.19-5.370.020.17-15.290.022.33-12.430.019.08-7.740.04.62-4.150.03.38-12.660.00.18-5.260.027.66-11.290.048.9384.090.090.48-4.120.09.5235.240.027.33-7.820.0
19Q1 (1)59.380.00.023.810.00.025.500.00.020.680.00.04.820.00.03.870.00.00.190.00.031.180.00.026.580.00.094.370.00.07.040.00.029.650.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.71-41.264.17-83.961.8418.55.90-78.085.14-77.664.62-80.493.70-79.70.71-10.139.27-68.7625.59-2.6671.64-25.8329.85777.150.00022.73-9.87
2022 (9)53.983.3325.99-3.561.558.8626.92-1.123.01-0.323.68-19.0718.23-17.550.79-17.7129.67-0.3726.29-21.9996.60-2.293.40274.350.00025.2211.64
2021 (8)52.24-0.7626.9522.441.42-20.7727.2223.4523.0821.9929.2647.1822.1144.320.9618.5229.7814.9833.708.7898.86-0.770.91145.450.00022.59-12.2
2020 (7)52.64-8.022.01-2.571.80-6.2922.0516.9118.9225.6319.8833.0715.3228.740.812.5325.906.8530.987.4699.63-16.910.3700.00025.73-4.06
2019 (6)57.223.322.5915.081.92416.4318.86-12.3615.06-16.7514.94-9.6711.90-11.920.795.3324.24-1.128.8326.28119.9131.84-19.9100.00026.82-4.62
2018 (5)55.391.1719.63-8.820.37113.1821.521.4118.09-1.5816.54-6.1813.51-4.930.75-2.624.519.0822.833.5490.95-10.168.6203.64028.129.25
2017 (4)54.7519.5721.5323.950.17-28.2821.2219.9518.3814.5917.637.1114.218.890.77-4.9422.4715.6522.05-15.06101.233.12-1.6400.00025.7421.42
2016 (3)45.79-19.1117.37-25.190.24-18.8717.69-29.9416.04-27.3916.46-9.8613.05-9.940.8124.6219.43-31.225.96-2.1598.176.591.83-76.790.00021.20-17.83
2015 (2)56.61-7.2923.22-5.690.300.925.25-5.7822.09-5.818.26-1.3514.491.190.656.5628.24-6.7126.53-0.0492.090.237.91-2.620.00025.803.99
2014 (1)61.06024.6200.3051.8326.80023.45018.51014.3200.61-40.230.27-18.1926.54-18.8691.88-3.08.1253.950.00024.8128.02

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